{"id":6612,"date":"2021-04-25T19:47:54","date_gmt":"2021-04-25T16:47:54","guid":{"rendered":"https:\/\/favorite-news.com\/es\/aumenta-el-consumo-y-el-interes-publicitario-por-el-audio-digital\/"},"modified":"2021-04-25T19:47:56","modified_gmt":"2021-04-25T16:47:56","slug":"aumenta-el-consumo-y-el-interes-publicitario-por-el-audio-digital","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/aumenta-el-consumo-y-el-interes-publicitario-por-el-audio-digital\/","title":{"rendered":"Aumenta el consumo y el inter\u00e9s publicitario por el audio digital"},"content":{"rendered":"<p>El informe de IAB Spain destaca que aumentan las suscripciones de pago (el\u00a0que m\u00e1s usuarios atrae es\u00a0Spotify, seguido de\u00a0Amazon Music)\u00a0de manera que un 29% de los usuarios opta por este servicio, lo que supone tres puntos porcentuales m\u00e1s respecto a los datos de 2020. Pero\u00a0tambi\u00e9n lo hace el inter\u00e9s de la industria publicitaria por el audio digital. Un 84% de los profesionales del negocio consultados en este estudio utiliza esta disciplina en sus estrategias de medios. Adem\u00e1s, el 81% piensa que se incrementar\u00e1 la inversi\u00f3n en el mismo y un 41% cree que el crecimiento ser\u00e1 entre un 10% y un 30% a lo largo de este a\u00f1o.Las principales razones para su uso, seg\u00fan declaraci\u00f3n de los consultados, est\u00e1n su acople a los momentos de escucha reales, el acceso a una parte del target de planificaci\u00f3n o su contemplaci\u00f3n en el mix de medios, y el acceso a distintos targets, su mayor beneficio. En contra: la reticencia a su uso por parte todav\u00eda de algunos clientes y la falta de promoci\u00f3n por parte de la industria. Pese a esto, el 48% piensa que ser\u00e1 determinante para el sector en los pr\u00f3ximos a\u00f1os.En cuanto a la audiencia, del 61% de internautas que consumen audio digital, el 97% lo hace de forma habitual, seg\u00fan los datos del informe. El consumo de m\u00fasica sigue estando a la cabeza entre las preferencias, ya que ocho de cada diez oyentes escuchan este tipo de contenido. Son todav\u00eda heavy users: son m\u00e1s multidispositivo que la media \u00a0espa\u00f1ola y realizan m\u00e1s variedad de actividades \u00a0digitales. Cerca de la mitad utilizan un asistente por voz, siendo el smartphone y los altavoces inteligentes los dispositivos preferidos. Alexa es el asistente de voz de m\u00e1s de la mitad de los encuestados.\u00a0Le siguen\u00a0Google Assistant\u00a0y\u00a0Siri.El\u00a0recuerdo publicitario de esta disciplina es extremadamente alto, el\u00a077%\u00a0de los oyentes recuerdan haber escuchado publicidad mientras consum\u00edan Audio Digital. Adem\u00e1s, el 43% considera que la publicidad es \u00fatil para tomar decisiones de compra. Entre las\u00a0categor\u00edas de\u00a0publicidad m\u00e1s recordadas en Audio Digital,\u00a0dominan los servicios financieros y seguros,\u00a0con un\u00a037,5%\u00a0de recuerdo, y le siguen automoci\u00f3n, tecnolog\u00eda y alimentaci\u00f3n con un nivel superior al\u00a030%.Los\u00a0contenidos para asistentes de voz\u00a0se constituyen como un\u00a0nicho interesante para la industria publicitaria, sobre todo en lo que a\u00a0nuevos lanzamientos\u00a0se refiere ya que son el formato que m\u00e1s facilita la decisi\u00f3n de compra de un producto o marca y tambi\u00e9n el que mejor ayuda a conocer productos, servicios y nuevas marcas en el mercado.Puedes descargar el informe desde este enlace<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/investigacion\/noticia\/1165506031605\/aumenta-consumo-y-interes-publicitario-audio-digital.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El informe de IAB Spain destaca que aumentan las suscripciones de pago (el\u00a0que m\u00e1s usuarios atrae es\u00a0Spotify, seguido de\u00a0Amazon Music)\u00a0de manera que un 29% de los usuarios opta por este servicio, lo que supone tres puntos porcentuales m\u00e1s respecto a los datos de 2020. Pero\u00a0tambi\u00e9n lo hace el inter\u00e9s de la industria publicitaria por el [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-6612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aumenta el consumo y el inter\u00e9s publicitario por el audio digital - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/aumenta-el-consumo-y-el-interes-publicitario-por-el-audio-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aumenta el consumo y el inter\u00e9s publicitario por el audio digital - Favorite News\" \/>\n<meta property=\"og:description\" content=\"El informe de IAB Spain destaca que aumentan las suscripciones de pago (el\u00a0que m\u00e1s usuarios atrae es\u00a0Spotify, seguido de\u00a0Amazon Music)\u00a0de manera que un 29% de los usuarios opta por este servicio, lo que supone tres puntos porcentuales m\u00e1s respecto a los datos de 2020. 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