{"id":660,"date":"2019-05-10T20:12:34","date_gmt":"2019-05-10T17:12:34","guid":{"rendered":"https:\/\/favorite-news.com\/es\/albo-celebra-sus-150-anos-con-una-amplia-campana-marcas\/"},"modified":"2019-05-10T20:12:35","modified_gmt":"2019-05-10T17:12:35","slug":"albo-celebra-sus-150-anos-con-una-amplia-campana-marcas","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/albo-celebra-sus-150-anos-con-una-amplia-campana-marcas\/","title":{"rendered":"Albo celebra sus 150 a\u00f1os con una amplia campa\u00f1a | Marcas"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"bodyDetail\">\n<figure class=\"center\">\n<div class=\"imagen\"><\/div><figcaption>La campa\u00f1a es obra de la agencia Wired &amp; Linked<\/figcaption><\/figure>\n<p>La idea detr\u00e1s de la campa\u00f1a es que, en estos 150 a\u00f1os, adem\u00e1s de conservar lo mejor del mar en cada lata, Albo ha sabido conservar los buenos momentos que suceden alrededor de una mesa. Momentos que se recorren en las diferentes piezas con un claro tel\u00f3n de fondo: los hitos hist\u00f3ricos sucedidos a lo largo de todo este tiempo. Hitos como la aparici\u00f3n de la luz, la llegada a la Luna o la consecuci\u00f3n de nuestro primer Mundial. Una idea de campa\u00f1a que se verbaliza con el claim \u201c150 a\u00f1os conservando lo bueno\u201d.\u00a0<\/p>\n<p>\u00a0La pieza principal es un <strong>spot<\/strong>, en el que el espectador tiene la sensaci\u00f3n de que alguien ha dejado una c\u00e1mara grabando sobre la mesa del comedor de una familia durante 150 a\u00f1os, seleccionando solo los mejores momentos para el espectador.\u00a0<\/p>\n<p><iframe class=\"det-video\" width=\"100%\" id=\"vscPlayer\" src=\"http:\/\/vstream.websharecontent.es\/vdispatcher.aspx?id=tJ1JiLePAem6MzOZ3BM4OaHHr0wrI%2f6v&amp;c=1\" scrolling=\"no\" allowfullscreen=\"yes\" frameborder=\"0\" allowtransparency=\"yes\"><\/iframe><\/p>\n<p>La campa\u00f1a de medios, desarrollada por <strong>Zizer, MediaWorks y Siete24<\/strong>, se despliega en diferentes formatos, tanto digitales como offline, que van desde televisi\u00f3n hasta prensa escrita, pasando por mupis digitales, vallas o <em>display <\/em>digital.\u00a0<\/p>\n<p>La campa\u00f1a cuenta con una p\u00e1gina, conservalobueno.es, desde la que el usuario participar en una acci\u00f3n para conservar los mejores recuerdos otros 150 a\u00f1os, y por eso los llevar\u00e1n al lugar que colonizaremos en unas d\u00e9cadas: el espacio. As\u00ed, al finalizar la campa\u00f1a lanzar\u00e1n al espacio una lata de Albo que contendr\u00e1 todos los recuerdos recopilados.\u00a0<\/p>\n<p>La campa\u00f1a se extiende de forma l\u00edquida por el ecosistema digital con piezas adaptadas a cada medio. Plataformas como Facebook, Instagram, Twitter, Google o Youtube ser\u00e1n testigos de este despliegue.\u00a0<\/p>\n<figure class=\"center\">\n<div class=\"imagen\"><img decoding=\"async\" src=\"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2019\/05\/1557508354_592_Albo-celebra-sus-150-anos-con-una-amplia-campana.jpg\" alt=\"Gr\u00e1fica de Albo para revistas\" title=\"Gr\u00e1fica de Albo para revistas\"\/><\/div><figcaption>Gr\u00e1fica de Albo para revistas<\/figcaption><\/figure>\n<figure class=\"center\">\n<div class=\"imagen\"><img decoding=\"async\" src=\"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2019\/05\/1557508354_567_Albo-celebra-sus-150-anos-con-una-amplia-campana.jpg\" alt=\"Valla de Albo\" title=\"Valla de Albo\"\/><\/div><figcaption>Valla de Albo<\/figcaption><\/figure>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1132276054305\/albo-celebra-150-anos-amplia-campana.1.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] La campa\u00f1a es obra de la agencia Wired &amp; Linked La idea detr\u00e1s de la campa\u00f1a es que, en estos 150 a\u00f1os, adem\u00e1s de conservar lo mejor del mar en cada lata, Albo ha sabido conservar los buenos momentos que suceden alrededor de una mesa. Momentos que se recorren en las diferentes piezas con [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":661,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Albo celebra sus 150 a\u00f1os con una amplia campa\u00f1a | Marcas - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/albo-celebra-sus-150-anos-con-una-amplia-campana-marcas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Albo celebra sus 150 a\u00f1os con una amplia campa\u00f1a | Marcas - Favorite News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] La campa\u00f1a es obra de la agencia Wired &amp; Linked La idea detr\u00e1s de la campa\u00f1a es que, en estos 150 a\u00f1os, adem\u00e1s de conservar lo mejor del mar en cada lata, Albo ha sabido conservar los buenos momentos que suceden alrededor de una mesa. 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