{"id":6557,"date":"2021-04-20T07:05:17","date_gmt":"2021-04-20T04:05:17","guid":{"rendered":"https:\/\/favorite-news.com\/es\/mosiri-cabezas-directora-de-innovacion-y-estrategia-digital-de-astrazeneca-espana\/"},"modified":"2021-04-20T07:05:23","modified_gmt":"2021-04-20T04:05:23","slug":"mosiri-cabezas-directora-de-innovacion-y-estrategia-digital-de-astrazeneca-espana","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/mosiri-cabezas-directora-de-innovacion-y-estrategia-digital-de-astrazeneca-espana\/","title":{"rendered":"Mosiri Cabezas, directora de innovaci\u00f3n y estrategia digital de AstraZeneca Espa\u00f1a"},"content":{"rendered":"<p>\u00abTenemos un tiempo limitado en este planeta y estoy orgullosa de poder contribuir m\u00ednimamente a la sociedad poniendo mi experiencia, energ\u00eda, pasi\u00f3n, esp\u00edritu cr\u00edtico y mi tiempo a una industria que es y ser\u00e1 a\u00fan m\u00e1s, el futuro del mundo. Poniendo mi granito de arena con humildad y toda mi energ\u00eda, que con el tiempo cada d\u00eda es mayor. Gracias por darme esta oportunidad\u00bb. Con esta declaraci\u00f3n ha anunciado Mosiri Cabezas en su perfil de Linkedin su nueva responsabilidad en una compa\u00f1\u00eda tan popular actualmente como AstraZeneca. \u00a0Esta profesional deja su puesto de\u00a0directora de estrategia digital en Ikea (puesto creado para ella hace algo m\u00e1s de cuatro a\u00f1os) para incorporarse a la compa\u00f1\u00eda farmac\u00e9utica como responsable de Digitalizaci\u00f3n, Innovaci\u00f3n, Datos y Transformaci\u00f3n Humana.Durante sus primeros a\u00f1os de carrera, Cabezas desempe\u00f1\u00f3 en Telef\u00f3nica diversas funciones en las \u00e1reas de marketing estrat\u00e9gico y desarrollo de servicios en \u00e1reas globales, hasta que en 2014 fue nombrada directora de transformaci\u00f3n digital y aceleraci\u00f3n de negocio, \u00a0puesto en el que ha ejercido como responsable de los proyectos de transformaci\u00f3n digital tanto internos como orientados al cliente, hasta su incorporaci\u00f3n a Ikea Ib\u00e9rica en 2017.\u00a0Como responsable de desarrollo de servicios en Telef\u00f3nica M\u00f3viles, hace m\u00e1s de diez a\u00f1os, Cabezas vivi\u00f3 el nacimiento de la transformaci\u00f3n digital, con el lanzamiento de servicios de valor a\u00f1adido para m\u00f3viles en Latinoam\u00e9rica, y m\u00e1s adelante, con el despliegue de la Red de Distribuci\u00f3n de Contenidos (CDN) para todo el grupo, el lanzamiento de nuevos servicios en el entorno de la ciberseguridad y finalmente, como responsable de transformaci\u00f3n y aceleraci\u00f3n de negocio digital.\u00a0Cabezas es Licenciada en Econ\u00f3micas por la Universidad del Pa\u00eds Vasco, EMBA por IE Business School y actualmente cursa un programa de \u201cHealth Coach\u201d por el Institute For Integrative Nutrition. Asimismo, es autora del libro \u2018\u2019La gran oportunidad\u2019\u2019 y docente en el IE Business School y en Deusto Business School.\u00a0\u00a0<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/profesionales\/noticia\/1165421031505\/mosiri-cabezas-directora-de-innovacion-y-estrategia-digital-de-astrazeneca-espana.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00abTenemos un tiempo limitado en este planeta y estoy orgullosa de poder contribuir m\u00ednimamente a la sociedad poniendo mi experiencia, energ\u00eda, pasi\u00f3n, esp\u00edritu cr\u00edtico y mi tiempo a una industria que es y ser\u00e1 a\u00fan m\u00e1s, el futuro del mundo. Poniendo mi granito de arena con humildad y toda mi energ\u00eda, que con el tiempo [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-6557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mosiri Cabezas, directora de innovaci\u00f3n y estrategia digital de AstraZeneca Espa\u00f1a - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/mosiri-cabezas-directora-de-innovacion-y-estrategia-digital-de-astrazeneca-espana\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mosiri Cabezas, directora de innovaci\u00f3n y estrategia digital de AstraZeneca Espa\u00f1a - Favorite News\" \/>\n<meta property=\"og:description\" content=\"\u00abTenemos un tiempo limitado en este planeta y estoy orgullosa de poder contribuir m\u00ednimamente a la sociedad poniendo mi experiencia, energ\u00eda, pasi\u00f3n, esp\u00edritu cr\u00edtico y mi tiempo a una industria que es y ser\u00e1 a\u00fan m\u00e1s, el futuro del mundo. 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