{"id":6502,"date":"2021-04-14T18:35:59","date_gmt":"2021-04-14T15:35:59","guid":{"rendered":"https:\/\/favorite-news.com\/es\/calvo-recupera-un-antiguo-eslogan-para-la-campana-de-su-nuevo-envase\/"},"modified":"2021-04-14T18:36:03","modified_gmt":"2021-04-14T15:36:03","slug":"calvo-recupera-un-antiguo-eslogan-para-la-campana-de-su-nuevo-envase","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/calvo-recupera-un-antiguo-eslogan-para-la-campana-de-su-nuevo-envase\/","title":{"rendered":"Calvo recupera un antiguo eslogan para la campa\u00f1a de su nuevo envase"},"content":{"rendered":"<p>Hace unos meses, Grupo Calvo presentaba su nuevo envase \u201cVuelca F\u00e1cil\u201d, un innovador concepto que permite que el at\u00fan salga solo, con un simple giro y sin necesidad de utilizar un tenedor, tal y como explic\u00e1bamos en esta noticia.Ahora llega la campa\u00f1a de publicidad con la que quieren dar a conocer esta importante novedad (para la que han invertido 30 millones de euros) al gran p\u00fablico. La marca recupera y actualiza el conocido eslogan \u201c\u00a1Pues claro!\u201d para destacar una de las principales caracter\u00edsticas del producto: la facilidad para presentar, emplatar y consumir el at\u00fan. De esta manera, compara \u201cVuelca F\u00e1cil\u201d con otras sencillas innovaciones que han venido a hacernos la vida m\u00e1s f\u00e1cil.\u00a0La campa\u00f1a, a la que el anunciante destinar\u00e1 4 millones de euros como adelant\u00f3 a MarketingNews\u00a0\u00a0Mart\u00edn Barbaresi, director de marketing de Grupo Calvo Divisi\u00f3n Europa, se\u00a0difunde en televisi\u00f3n, con spots de 25\u201d y 10\u201d alternando con la presencia en plataformas de televisi\u00f3n online y emplazamientos de v\u00eddeo como YouTube. Adem\u00e1s, llevar\u00e1 a cabo acciones especiales en programas televisivos de m\u00e1xima audiencia. La difusi\u00f3n en televisi\u00f3n se completar\u00e1 con medios digitales y presencia en exteriores a trav\u00e9s de un circuito de 2.500 marquesinas y mupis urbanos en 12 ciudades.Para esta campa\u00f1a, Grupo Calvo ha contado con la colaboraci\u00f3n de Comunica +A, como agencia creativa, y Universal McCann (UM) como agencia de medios. La difusi\u00f3n se llevar\u00e1 a cabo desde el 14 de abril al 28 de mayo.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1165354054305\/calvo-recupera-antiguo-eslogan-campana-de-nuevo-envase.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hace unos meses, Grupo Calvo presentaba su nuevo envase \u201cVuelca F\u00e1cil\u201d, un innovador concepto que permite que el at\u00fan salga solo, con un simple giro y sin necesidad de utilizar un tenedor, tal y como explic\u00e1bamos en esta noticia.Ahora llega la campa\u00f1a de publicidad con la que quieren dar a conocer esta importante novedad (para [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-6502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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