{"id":6470,"date":"2021-04-11T18:12:54","date_gmt":"2021-04-11T15:12:54","guid":{"rendered":"https:\/\/favorite-news.com\/es\/un-total-de-71-candidaturas-conforman-la-lista-larga-de-los-premios-nacionales-de-marketing\/"},"modified":"2021-04-11T18:12:58","modified_gmt":"2021-04-11T15:12:58","slug":"un-total-de-71-candidaturas-conforman-la-lista-larga-de-los-premios-nacionales-de-marketing","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/un-total-de-71-candidaturas-conforman-la-lista-larga-de-los-premios-nacionales-de-marketing\/","title":{"rendered":"Un total de 71 candidaturas conforman la lista larga de los Premios Nacionales de Marketing"},"content":{"rendered":"<p>V\u00edctor Conde, director general de la Asociaci\u00f3n de Marketing de Espa\u00f1a, e Isabel Lara, vicepresidenta de AtreviaDos son las categor\u00edas con mayor n\u00famero de candidaturas: marketing social, con 16, y marca, con 15.\u00a0En este \u00faltimo, las presentadas son: Acceture, Adolfo Dom\u00ednguez, Asisa, Bankinter, Bizum, CoolRoom Hotels, Everis, Fisiocrem, Ikea, Juguettos, Mahou-San Miguel, Maille, Marqu\u00e9s de Murrieta, Orona y \u00d3scar Mayer.En el apartado de marketing social: Amavir, Atresmedia, CaixaBank, Campus FCC, Fundaci\u00f3n Ecolec, Fundaci\u00f3n La Caixa, Goiko, Homeless Entrepreneur, Hyundai, McDonald\u2019s, Pelayo Seguros, Swcheppes, Sportferm&amp;more, Too Good To Go y Working for Happiness.\u00a0En cuanto al apartado de innovaci\u00f3n, forman parte de la lista larga 11 candidaturas: Aquilea, Bruguer, Fundaci\u00f3n La Caixa, Laude, Mango, McDonald\u2019s, Merkle, Schweppes, Seeketing, Vicky Foods y Yoigo.En el apartado de internacionalizaci\u00f3n, compiten Bitel, Blanca Flor, Burger King, Coca-Cola, Entel, ICEX, Inca Kola, Kellogg\u2019s, Mibanco, Orange 360, Pilsen Callao, Promper\u00fa y Riu.Nueve candidaturas optan en el apartado de start-ups y pymes: Aevo, Aloha Pok\u00e9, AR Vision, HeadTeam, Komvida Organic, Kombucha, Shukran Group, SMySecret, Velca y Wheelzzz.Por \u00faltimo, en el apartado de patrocinio, optan: Campofr\u00edo, Cofidis, Domino\u2019s Pizza, El Corte Ingl\u00e9s, Iberdrola, McDonald\u2019s, Pelayo Seguros y Santander.\u00a0De todas las candidaturas presentadas se elaborar\u00e1 una lista corta con los cinco finalistas de cada categor\u00eda, que ser\u00e1 presentada el pr\u00f3ximo 29 de abril. El jurado se reunir\u00e1 para decidir los casos ganadores el 27 de mayo y la entrega de premios tendr\u00e1 lugar el 16 de septiembre durante la celebraci\u00f3n de la gala que este a\u00f1o tiene como hilo conductor \u00abLa resiliencia del marketing.\u00bb\u00a0Adem\u00e1s de los premios en cada una de las categor\u00edas, el jurado otorgar\u00e1 el Gran Premio Nacional de Marketing a aquella iniciativa que haya destacado por su estrategia integral, y los correspondientes \u00a0al mejor profesional de marketing y al l\u00edder empresarial impulsor del marketing.El acto de presentaci\u00f3n ha corrido a cargo de V\u00edctor Conde, director general de la Asociaci\u00f3n de Marketing de Espa\u00f1a, e Isabel Lara, vicepresidenta de Atrevia, agencia encargada de la secretar\u00eda t\u00e9cnica de los premios y socia de MKT.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1165272054305\/total-de-71-candidaturas-conforman-lista-larga-de-premios-nacionales-de-marketing.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u00edctor Conde, director general de la Asociaci\u00f3n de Marketing de Espa\u00f1a, e Isabel Lara, vicepresidenta de AtreviaDos son las categor\u00edas con mayor n\u00famero de candidaturas: marketing social, con 16, y marca, con 15.\u00a0En este \u00faltimo, las presentadas son: Acceture, Adolfo Dom\u00ednguez, Asisa, Bankinter, Bizum, CoolRoom Hotels, Everis, Fisiocrem, Ikea, Juguettos, Mahou-San Miguel, Maille, Marqu\u00e9s de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-6470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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