{"id":6460,"date":"2021-04-10T18:07:44","date_gmt":"2021-04-10T15:07:44","guid":{"rendered":"https:\/\/favorite-news.com\/es\/campana-de-mondelez-para-impulsar-las-ventas-de-sus-galletas-en-formato-mini\/"},"modified":"2021-04-10T18:07:51","modified_gmt":"2021-04-10T15:07:51","slug":"campana-de-mondelez-para-impulsar-las-ventas-de-sus-galletas-en-formato-mini","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/campana-de-mondelez-para-impulsar-las-ventas-de-sus-galletas-en-formato-mini\/","title":{"rendered":"Campa\u00f1a de Mondelez para impulsar las ventas de sus galletas en formato mini"},"content":{"rendered":"<p>Las tres minigalletasMinis es un formato de galleta transversal a varias marcas (Oreo, Pr\u00edncipe y Chis Ahoy!) que se trata como una marca en s\u00ed misma.\u00a0Kitchen es la agencia estrat\u00e9gica y creativa de Mondelez International para este segmento y acaba de estrenar su primera campa\u00f1a, que cuenta con spot de televisi\u00f3n, pre-rolls y bumpers en Youtube, cu\u00f1as en Spotify, campa\u00f1a de display y campa\u00f1a de social.\u00a0El objetivo de la campa\u00f1a es fomentar el consumo tanto dentro como fuera del hogar, una de las principales particularidades que tiene el producto. As\u00ed como darle una personalidad propia a la sub-marca m\u00e1s all\u00e1 de la marca madre.\u00a0La estrategia de la agencia creada para Minis consiste en recordar el lado divertido y la conexi\u00f3n que tenemos padres e hijos, cuando jugamos y estamos juntos. La m\u00fasica act\u00faa un elemento transmisor de diversi\u00f3n y distensi\u00f3n para poder conectar con los dos targets y trasladar un mensaje relevante que cale en todos los miembros de la familia.\u00a0\u201cPara contar todo lo que este formato de galleta puede ofrecer a los consumidores, hemos creado un jingle tan divertido como la galleta, en el que contamos los beneficios del producto a trav\u00e9s de contraponer el concepto Mini con el concepto Mega: nuestra vida diaria se rige por momentos normales, peque\u00f1os o mini, como por ejemplo una mini merienda, pero cuando la galleta Mini aparece, todo se eleva, se vuelve divertido y pasa a ser Mega, como mega diversi\u00f3n, mega familiar\u2026 Esa es la base que hemos utilizado para crear este jingle\u201d, declara en nota de prensa I\u00f1aki Bendito, director general creativo y presidente de Kitchen.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1165277054305\/campana-de-mondelez-impulsar-ventas-de-galletas-formato-mini.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las tres minigalletasMinis es un formato de galleta transversal a varias marcas (Oreo, Pr\u00edncipe y Chis Ahoy!) que se trata como una marca en s\u00ed misma.\u00a0Kitchen es la agencia estrat\u00e9gica y creativa de Mondelez International para este segmento y acaba de estrenar su primera campa\u00f1a, que cuenta con spot de televisi\u00f3n, pre-rolls y bumpers en [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-6460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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