{"id":6388,"date":"2021-04-03T17:16:25","date_gmt":"2021-04-03T14:16:25","guid":{"rendered":"https:\/\/favorite-news.com\/es\/samsung-estrena-una-herramienta-de-ia-para-optimizar-campanas-programaticas\/"},"modified":"2021-04-03T17:16:27","modified_gmt":"2021-04-03T14:16:27","slug":"samsung-estrena-una-herramienta-de-ia-para-optimizar-campanas-programaticas","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/samsung-estrena-una-herramienta-de-ia-para-optimizar-campanas-programaticas\/","title":{"rendered":"Samsung estrena una herramienta de IA para optimizar campa\u00f1as program\u00e1ticas"},"content":{"rendered":"<p>El algoritmo \u2018Smart Bidding\u2019, que surge como fruto de la colaboraci\u00f3n entre Samsung y Publicis Groupe, interact\u00faa con DV360 y permite condicionar las pujas de acuerdo con los resultados, apostando m\u00e1s o menos fuerte por unas audiencias concretas en funci\u00f3n de su afinidad sobre los productos que resulten m\u00e1s rentables para el anunciante. La herramienta, seg\u00fan se ha informado, aprende del score generado en base a las necesidades de negocio y es capaz de desplegar pujas m\u00e1s potentes en funci\u00f3n de esa ponderaci\u00f3n.Para comprobar su eficacia, se ha llevado a cabo un cookie-split, consistente en repartir cookies id\u00e9nticas en dos l\u00edneas separadas de activaci\u00f3n, en el que Smart Bidding consigui\u00f3 un incremento de ventas de un 78% de media (destacando un 400% de incremento en los productos prioritarios), as\u00ed como un aumento de los ingresos que pr\u00e1cticamente dobla al de una optimizaci\u00f3n convencional. Esta nueva funcionalidad permite a\u00f1adir decisiones propias del negocio a las herramientas de inteligencia artificial, consiguiendo as\u00ed que todo ese aprendizaje se fije en los indicadores clave de rendimiento.La herramienta permite adem\u00e1s simplificar los procesos de tracking en las propiedades digitales de los anunciantes. El algoritmo es capaz, mediante un \u00fanico tag, de discriminar autom\u00e1ticamente los productos m\u00e1s rentables y activar estrategias de puja distintas a las del resto de la gama, se explica en una nota de prensa.\u00a0<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1165003054305\/samsung-estrena-herramienta-de-ia-optimizar-campanas-programaticas.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El algoritmo \u2018Smart Bidding\u2019, que surge como fruto de la colaboraci\u00f3n entre Samsung y Publicis Groupe, interact\u00faa con DV360 y permite condicionar las pujas de acuerdo con los resultados, apostando m\u00e1s o menos fuerte por unas audiencias concretas en funci\u00f3n de su afinidad sobre los productos que resulten m\u00e1s rentables para el anunciante. La herramienta, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-6388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Samsung estrena una herramienta de IA para optimizar campa\u00f1as program\u00e1ticas - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/samsung-estrena-una-herramienta-de-ia-para-optimizar-campanas-programaticas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Samsung estrena una herramienta de IA para optimizar campa\u00f1as program\u00e1ticas - Favorite News\" \/>\n<meta property=\"og:description\" content=\"El algoritmo \u2018Smart Bidding\u2019, que surge como fruto de la colaboraci\u00f3n entre Samsung y Publicis Groupe, interact\u00faa con DV360 y permite condicionar las pujas de acuerdo con los resultados, apostando m\u00e1s o menos fuerte por unas audiencias concretas en funci\u00f3n de su afinidad sobre los productos que resulten m\u00e1s rentables para el anunciante. 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