{"id":6383,"date":"2021-04-03T05:12:33","date_gmt":"2021-04-03T02:12:33","guid":{"rendered":"https:\/\/favorite-news.com\/es\/wallapop-busca-impulsar-las-ventas-de-coches-con-esta-campana\/"},"modified":"2021-04-03T05:12:35","modified_gmt":"2021-04-03T02:12:35","slug":"wallapop-busca-impulsar-las-ventas-de-coches-con-esta-campana","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/wallapop-busca-impulsar-las-ventas-de-coches-con-esta-campana\/","title":{"rendered":"Wallapop busca impulsar las ventas de coches con esta campa\u00f1a"},"content":{"rendered":"<p>La creatividad es de la agencia MonoDespu\u00e9s de lanzar \u00a0una campa\u00f1a global de imagen el pasado mes de enero, Wallapop estrena \u00a0\u2018Refranes\u2019, una campa\u00f1a con la que busca aumentar la notoriedad de la categor\u00eda de motor dentro de la plataforma de compraventa de segunda mano.Seg\u00fan se explica desde la agencia Mono, repsonsable de la cretaividad, \u00a0el encargo se ha producido sin mediar concurso alguno, sino por adjudicaci\u00f3n directa \u201cen base a nuestro trabajo e ideas\u201d, y como consecuencia de una apuesta de Wallapop por seleccionar a la agencia creativa id\u00f3nea para cada proyecto, con el fin de explorar nuevas v\u00edas creativas.El objetivo de la campa\u00f1a, en este caso, es posicionar a Wallapop en el\u00a0top of mind\u00a0del consumidor en la categor\u00eda de motor, y para ello se ha contado con un plan de medios que incluye televisi\u00f3n, digital, medios sociales, radio y acciones especiales, cuya gesti\u00f3n maneja Initiative, agencia de medios de IPG Mediabrands, y un recurso creativo que gira alrededor de los refranes. Cada una de las piezas comunica los beneficios del producto de forma clara, en clave de humor, para conseguir el recuerdo buscado, se\u00f1alan.La campa\u00f1a audiovisual, producida por Igloo\u00a0Films, constar\u00e1 de dos fases. La primera ya est\u00e1 en emisi\u00f3n. La segunda ola se difundir\u00e1 en mayo.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1165088054305\/wallapop-busca-impulsar-ventas-de-coches-campana.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La creatividad es de la agencia MonoDespu\u00e9s de lanzar \u00a0una campa\u00f1a global de imagen el pasado mes de enero, Wallapop estrena \u00a0\u2018Refranes\u2019, una campa\u00f1a con la que busca aumentar la notoriedad de la categor\u00eda de motor dentro de la plataforma de compraventa de segunda mano.Seg\u00fan se explica desde la agencia Mono, repsonsable de la cretaividad, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-6383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wallapop busca impulsar las ventas de coches con esta campa\u00f1a - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/wallapop-busca-impulsar-las-ventas-de-coches-con-esta-campana\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wallapop busca impulsar las ventas de coches con esta campa\u00f1a - Favorite News\" \/>\n<meta property=\"og:description\" content=\"La creatividad es de la agencia MonoDespu\u00e9s de lanzar \u00a0una campa\u00f1a global de imagen el pasado mes de enero, Wallapop estrena \u00a0\u2018Refranes\u2019, una campa\u00f1a con la que busca aumentar la notoriedad de la categor\u00eda de motor dentro de la plataforma de compraventa de segunda mano.Seg\u00fan se explica desde la agencia Mono, repsonsable de la cretaividad, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/favorite-news.com\/es\/wallapop-busca-impulsar-las-ventas-de-coches-con-esta-campana\/\" \/>\n<meta property=\"og:site_name\" content=\"Favorite News\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-03T02:12:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-03T02:12:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2021\/04\/Wallapop-busca-impulsar-las-ventas-de-coches-con-esta-campana.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"favorite-news\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"favorite-news\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wallapop-busca-impulsar-las-ventas-de-coches-con-esta-campana\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wallapop-busca-impulsar-las-ventas-de-coches-con-esta-campana\\\/\"},\"author\":{\"name\":\"favorite-news\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/#\\\/schema\\\/person\\\/b91573b717dcfa5e4696032a9d28d3e8\"},\"headline\":\"Wallapop busca impulsar las ventas de coches con esta campa\u00f1a\",\"datePublished\":\"2021-04-03T02:12:33+00:00\",\"dateModified\":\"2021-04-03T02:12:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wallapop-busca-impulsar-las-ventas-de-coches-con-esta-campana\\\/\"},\"wordCount\":242,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wallapop-busca-impulsar-las-ventas-de-coches-con-esta-campana\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2021\\\/04\\\/Wallapop-busca-impulsar-las-ventas-de-coches-con-esta-campana.jpg\",\"articleSection\":[\"NOTICIAS DE INTERNET MARKETING\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/favorite-news.com\\\/es\\\/wallapop-busca-impulsar-las-ventas-de-coches-con-esta-campana\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wallapop-busca-impulsar-las-ventas-de-coches-con-esta-campana\\\/\",\"url\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wallapop-busca-impulsar-las-ventas-de-coches-con-esta-campana\\\/\",\"name\":\"Wallapop busca impulsar las ventas de coches con esta campa\u00f1a - Favorite News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wallapop-busca-impulsar-las-ventas-de-coches-con-esta-campana\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wallapop-busca-impulsar-las-ventas-de-coches-con-esta-campana\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2021\\\/04\\\/Wallapop-busca-impulsar-las-ventas-de-coches-con-esta-campana.jpg\",\"datePublished\":\"2021-04-03T02:12:33+00:00\",\"dateModified\":\"2021-04-03T02:12:35+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/#\\\/schema\\\/person\\\/b91573b717dcfa5e4696032a9d28d3e8\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wallapop-busca-impulsar-las-ventas-de-coches-con-esta-campana\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/favorite-news.com\\\/es\\\/wallapop-busca-impulsar-las-ventas-de-coches-con-esta-campana\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wallapop-busca-impulsar-las-ventas-de-coches-con-esta-campana\\\/#primaryimage\",\"url\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2021\\\/04\\\/Wallapop-busca-impulsar-las-ventas-de-coches-con-esta-campana.jpg\",\"contentUrl\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2021\\\/04\\\/Wallapop-busca-impulsar-las-ventas-de-coches-con-esta-campana.jpg\",\"width\":600,\"height\":300,\"caption\":\"Wallapop busca impulsar las ventas de coches con esta campa\u00f1a\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wallapop-busca-impulsar-las-ventas-de-coches-con-esta-campana\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Wallapop busca impulsar las ventas de coches con esta campa\u00f1a\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/\",\"name\":\"Favorite News\",\"description\":\"Favorite News Espa\u00f1a\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/#\\\/schema\\\/person\\\/b91573b717dcfa5e4696032a9d28d3e8\",\"name\":\"favorite-news\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c5a5cb12b74e9d517ee91cf570335b7d16177f1977cc91db161adfa435945a7?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c5a5cb12b74e9d517ee91cf570335b7d16177f1977cc91db161adfa435945a7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c5a5cb12b74e9d517ee91cf570335b7d16177f1977cc91db161adfa435945a7?s=96&d=mm&r=g\",\"caption\":\"favorite-news\"},\"url\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/author\\\/pt\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Wallapop busca impulsar las ventas de coches con esta campa\u00f1a - Favorite News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/favorite-news.com\/es\/wallapop-busca-impulsar-las-ventas-de-coches-con-esta-campana\/","og_locale":"es_ES","og_type":"article","og_title":"Wallapop busca impulsar las ventas de coches con esta campa\u00f1a - Favorite News","og_description":"La creatividad es de la agencia MonoDespu\u00e9s de lanzar \u00a0una campa\u00f1a global de imagen el pasado mes de enero, Wallapop estrena \u00a0\u2018Refranes\u2019, una campa\u00f1a con la que busca aumentar la notoriedad de la categor\u00eda de motor dentro de la plataforma de compraventa de segunda mano.Seg\u00fan se explica desde la agencia Mono, repsonsable de la cretaividad, [&hellip;]","og_url":"https:\/\/favorite-news.com\/es\/wallapop-busca-impulsar-las-ventas-de-coches-con-esta-campana\/","og_site_name":"Favorite News","article_published_time":"2021-04-03T02:12:33+00:00","article_modified_time":"2021-04-03T02:12:35+00:00","og_image":[{"width":600,"height":300,"url":"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2021\/04\/Wallapop-busca-impulsar-las-ventas-de-coches-con-esta-campana.jpg","type":"image\/jpeg"}],"author":"favorite-news","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"favorite-news","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/favorite-news.com\/es\/wallapop-busca-impulsar-las-ventas-de-coches-con-esta-campana\/#article","isPartOf":{"@id":"https:\/\/favorite-news.com\/es\/wallapop-busca-impulsar-las-ventas-de-coches-con-esta-campana\/"},"author":{"name":"favorite-news","@id":"https:\/\/favorite-news.com\/es\/#\/schema\/person\/b91573b717dcfa5e4696032a9d28d3e8"},"headline":"Wallapop busca impulsar las ventas de coches con esta campa\u00f1a","datePublished":"2021-04-03T02:12:33+00:00","dateModified":"2021-04-03T02:12:35+00:00","mainEntityOfPage":{"@id":"https:\/\/favorite-news.com\/es\/wallapop-busca-impulsar-las-ventas-de-coches-con-esta-campana\/"},"wordCount":242,"commentCount":0,"image":{"@id":"https:\/\/favorite-news.com\/es\/wallapop-busca-impulsar-las-ventas-de-coches-con-esta-campana\/#primaryimage"},"thumbnailUrl":"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2021\/04\/Wallapop-busca-impulsar-las-ventas-de-coches-con-esta-campana.jpg","articleSection":["NOTICIAS DE INTERNET MARKETING"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/favorite-news.com\/es\/wallapop-busca-impulsar-las-ventas-de-coches-con-esta-campana\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/favorite-news.com\/es\/wallapop-busca-impulsar-las-ventas-de-coches-con-esta-campana\/","url":"https:\/\/favorite-news.com\/es\/wallapop-busca-impulsar-las-ventas-de-coches-con-esta-campana\/","name":"Wallapop busca impulsar las ventas de coches con esta campa\u00f1a - Favorite News","isPartOf":{"@id":"https:\/\/favorite-news.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/favorite-news.com\/es\/wallapop-busca-impulsar-las-ventas-de-coches-con-esta-campana\/#primaryimage"},"image":{"@id":"https:\/\/favorite-news.com\/es\/wallapop-busca-impulsar-las-ventas-de-coches-con-esta-campana\/#primaryimage"},"thumbnailUrl":"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2021\/04\/Wallapop-busca-impulsar-las-ventas-de-coches-con-esta-campana.jpg","datePublished":"2021-04-03T02:12:33+00:00","dateModified":"2021-04-03T02:12:35+00:00","author":{"@id":"https:\/\/favorite-news.com\/es\/#\/schema\/person\/b91573b717dcfa5e4696032a9d28d3e8"},"breadcrumb":{"@id":"https:\/\/favorite-news.com\/es\/wallapop-busca-impulsar-las-ventas-de-coches-con-esta-campana\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/favorite-news.com\/es\/wallapop-busca-impulsar-las-ventas-de-coches-con-esta-campana\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/favorite-news.com\/es\/wallapop-busca-impulsar-las-ventas-de-coches-con-esta-campana\/#primaryimage","url":"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2021\/04\/Wallapop-busca-impulsar-las-ventas-de-coches-con-esta-campana.jpg","contentUrl":"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2021\/04\/Wallapop-busca-impulsar-las-ventas-de-coches-con-esta-campana.jpg","width":600,"height":300,"caption":"Wallapop busca impulsar las ventas de coches con esta campa\u00f1a"},{"@type":"BreadcrumbList","@id":"https:\/\/favorite-news.com\/es\/wallapop-busca-impulsar-las-ventas-de-coches-con-esta-campana\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/favorite-news.com\/es\/"},{"@type":"ListItem","position":2,"name":"Wallapop busca impulsar las ventas de coches con esta campa\u00f1a"}]},{"@type":"WebSite","@id":"https:\/\/favorite-news.com\/es\/#website","url":"https:\/\/favorite-news.com\/es\/","name":"Favorite News","description":"Favorite News Espa\u00f1a","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/favorite-news.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/favorite-news.com\/es\/#\/schema\/person\/b91573b717dcfa5e4696032a9d28d3e8","name":"favorite-news","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/6c5a5cb12b74e9d517ee91cf570335b7d16177f1977cc91db161adfa435945a7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6c5a5cb12b74e9d517ee91cf570335b7d16177f1977cc91db161adfa435945a7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6c5a5cb12b74e9d517ee91cf570335b7d16177f1977cc91db161adfa435945a7?s=96&d=mm&r=g","caption":"favorite-news"},"url":"https:\/\/favorite-news.com\/es\/author\/pt\/"}]}},"_links":{"self":[{"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/posts\/6383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/comments?post=6383"}],"version-history":[{"count":1,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/posts\/6383\/revisions"}],"predecessor-version":[{"id":6385,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/posts\/6383\/revisions\/6385"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/media\/6384"}],"wp:attachment":[{"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/media?parent=6383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/categories?post=6383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/tags?post=6383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}