{"id":6373,"date":"2021-04-02T05:05:59","date_gmt":"2021-04-02T02:05:59","guid":{"rendered":"https:\/\/favorite-news.com\/es\/los-ewoks-en-las-streaming-wars\/"},"modified":"2021-04-02T05:06:02","modified_gmt":"2021-04-02T02:06:02","slug":"los-ewoks-en-las-streaming-wars","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/los-ewoks-en-las-streaming-wars\/","title":{"rendered":"Los ewoks en las streaming wars"},"content":{"rendered":"<p>Pues bien, en las streaming wars, la batalla global de las plataformas VoD por la atenci\u00f3n y el bolsillo del espectador, los focos est\u00e1n en los Disney, Amazon y Netflix y en c\u00f3mo se van a batir en un mercado tendente a la saturaci\u00f3n y la competencia m\u00e1s agresiva para ara\u00f1ar suscripciones al rival.Pero, aunque este escenario de Peak TV es observado por los anunciantes con atenci\u00f3n distante, vemos como a\u00f1o tras a\u00f1o las empresas incorporan m\u00e1s y m\u00e1s contenido al mercado, trasladando recursos desde el presupuesto publicitario hacia la generaci\u00f3n de historias propias: la producci\u00f3n de Branded Content en todos sus formatos y la contrataci\u00f3n de influencers han supuesto para los anunciantes una inversi\u00f3n de 440 millones de euros en 2020.Desde You First estamos ayudando a las marcas a acercarse a la gran producci\u00f3n incorporando sus valores y mensajes dentro de importantes proyectos audiovisuales. Es el caso del nuevo documental que estamos produciendo para RAKUTEN, Ona Carbonell: Empezar de nuevo, que cuenta la historia la medallista ol\u00edmpica en su camino desde la maternidad hasta los pr\u00f3ximos Juegos Ol\u00edmpicos.ISDIN e Iberdrola, grandes marcas vinculadas a la deportista, entendieron perfectamente esta oportunidad para construir alrededor del documental una palanca que potencia sus valores en un contenido de alta calidad, relevante para la audiencia y de gran impacto medi\u00e1tico. Un retorno que hemos reforzado con productos digitales transmedia, presencia org\u00e1nica de la marca y un paquete de amplificaci\u00f3n publicitaria.RAKUTEN nos ha ayudado enormemente a facilitar esta colaboraci\u00f3n haciendo sencilla la inclusi\u00f3n de las marcas y vi\u00e9ndolas desde el principio como partners del proyecto y no como alguien que viene a \u201censuciar\u201d la obra con mensajes comerciales. Esta es la visi\u00f3n que nos gusta y que llevar\u00e1 a una mejor integraci\u00f3n de ambos mundos, OTTs y anunciantes, que comparten no s\u00f3lo incertidumbres en un mercado agitado sino tambi\u00e9n un mismo p\u00fablico.Los anunciantes est\u00e1n siendo los \u00faltimos en llegar a las streaming wars, quiz\u00e1s no estaban en el guion de muchos, pero como los simp\u00e1ticos e inolvidables Ewoks del Episodio VI est\u00e1n llamados sin duda a tener un papel protagonista. No olviden las palomitas.Por Luis Miguel Calvo, Head of Content (You First).<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1165101054305\/ewoks-streaming-wars.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pues bien, en las streaming wars, la batalla global de las plataformas VoD por la atenci\u00f3n y el bolsillo del espectador, los focos est\u00e1n en los Disney, Amazon y Netflix y en c\u00f3mo se van a batir en un mercado tendente a la saturaci\u00f3n y la competencia m\u00e1s agresiva para ara\u00f1ar suscripciones al rival.Pero, aunque [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6374,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-6373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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