{"id":6319,"date":"2021-03-28T04:34:46","date_gmt":"2021-03-28T01:34:46","guid":{"rendered":"https:\/\/favorite-news.com\/es\/nescafe-reinventa-su-archiconocida-promocion\/"},"modified":"2021-03-28T04:34:48","modified_gmt":"2021-03-28T01:34:48","slug":"nescafe-reinventa-su-archiconocida-promocion","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/nescafe-reinventa-su-archiconocida-promocion\/","title":{"rendered":"Nescaf\u00e9 reinventa su archiconocida promoci\u00f3n"},"content":{"rendered":"<p>La creatividad es de McCann BarcelonaEn el contexto actual en el que la mujer est\u00e1 plenamente incorporada a la vida laboral, Nescaf\u00e9, marca propiedad de Nestl\u00e9, \u00a0ha estrenado nueva campa\u00f1a de reposicionamiento de su promoci\u00f3n \u00abSueldo para Toda la Vida\u00bb para erigirse como el compa\u00f1ero ideal para poder olvidarnos del dichoso \u201cfin de mes\u201d y llegar a cumplir nuestros sue\u00f1os. Rompiendo la cuarta pared (recurso interpreativo por el cual los actores habla al p\u00fablico), los protagonistas (tanto hombres como mujeres) reflexionan sobre lo que deber\u00eda ser la vida sin la constante preocupaci\u00f3n por el dinero.\u00a0\u201cEs dif\u00edcil en los tiempos que vivimos dar un mensaje de empoderamiento, pero lo vimos claro: olvidarte del dinero a final de mes, no estar pendiente de facturas, recibos e hipotecas te permite ser libre y llegar donde quieras\u201d comenta en un comunicado Laura Marco, directora creativa ejecutivade McCann Barcelona y del proyecto. \u201cBusc\u00e1bamos ofrecer un mensaje m\u00e1s all\u00e1 de la propia promoci\u00f3n, impulsar el punto de vista de la marca. La nueva &#8216;big idea&#8217; representa una evoluci\u00f3n contextual para una de las promociones m\u00e1s longevas de la historia de este pa\u00eds\u201d, a\u00f1ade Iolanda Casal\u00e0 desde el \u00e1rea de direcci\u00f3n estrat\u00e9gica.\u00a0La campa\u00f1a, dirigida por Pedro D\u00edaz y producida por La Cosa y Craft Barcelona, se compone de un spot de televisi\u00f3n en varios formatos, radio y diferentes piezas ad-hoc para canales digitales.\u00a0La agencia de medios es UM.\u00a0<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1165132054305\/nescafe-reinventa-archiconocida-promocion.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La creatividad es de McCann BarcelonaEn el contexto actual en el que la mujer est\u00e1 plenamente incorporada a la vida laboral, Nescaf\u00e9, marca propiedad de Nestl\u00e9, \u00a0ha estrenado nueva campa\u00f1a de reposicionamiento de su promoci\u00f3n \u00abSueldo para Toda la Vida\u00bb para erigirse como el compa\u00f1ero ideal para poder olvidarnos del dichoso \u201cfin de mes\u201d y [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6320,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-6319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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