{"id":6252,"date":"2021-03-21T15:09:10","date_gmt":"2021-03-21T12:09:10","guid":{"rendered":"https:\/\/favorite-news.com\/es\/el-corte-ingles-reivindica-una-primavera-para-disfrutarla\/"},"modified":"2021-03-21T15:09:18","modified_gmt":"2021-03-21T12:09:18","slug":"el-corte-ingles-reivindica-una-primavera-para-disfrutarla","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/el-corte-ingles-reivindica-una-primavera-para-disfrutarla\/","title":{"rendered":"El Corte Ingl\u00e9s reivindica una primavera para disfrutarla"},"content":{"rendered":"<p>La creatividad es de Wunderman ThompsonEsta primavera ser\u00e1 especial porque la pandemia no ha terminado, pero la reivindicaci\u00f3n de El Corte Ingl\u00e9s ser\u00e1 otra a la del a\u00f1o pasado: vivirla, disfrutarla. A trav\u00e9s de la recuperaci\u00f3n del icono \u00abYa es primavera\u00bb, la campa\u00f1a de la cadena de grandes almacenes nos recuerda que no perdamos la oportunidad de hacerlo.Bajo el claim \u201cYa es primavera. La tuya. La de todos\u201d, el anunciante quiere lanzar un mensaje de reconexi\u00f3n con una nueva manera de disfrutar la primavera, pero tambi\u00e9n con otra manera de vivir la moda: los estilos de vida han cambiado, al igual que la forma de relacionarse con ella.\u00a0La campa\u00f1a tambi\u00e9n quiere lanzar un mensaje inclusivo a una sociedad diversa. Por ese motivo abarca tanto moda hombre como mujer, represent\u00e1ndolos y reflej\u00e1ndolos a trav\u00e9s de diferentes tipolog\u00edas. Esta diversidad se vehicula a trav\u00e9s de la moda: cada mujer, cada hombre, vivir\u00e1 esta estaci\u00f3n a su manera: con sus emociones y sus valores.\u00a0David Caballero, chief creative officer de Wunderman Thompson, agencia que ha desarrollado la creatividad, \u00a0apunta en un comunicado que \u00ab&#8216;Ya es primavera&#8217; es un concepto ic\u00f3nico de la marca y forma parte de la cultura popular. Este a\u00f1o y despu\u00e9s de todo lo que est\u00e1 pasando, es un mensaje optimista, compartido con la sociedad y que mira a futuro\u00bb.La campa\u00f1a incluye televisi\u00f3n as\u00ed como medios digitales y de exterior.\u00a0Toda la parte gr\u00e1fica de la campa\u00f1a ha sido realizada por el fot\u00f3grafo Sergi Pons. \u00a0Dentsu Aegis Network maneja los medios.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1165013054305\/corte-ingles-reivindica-primavera-disfrutarla.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La creatividad es de Wunderman ThompsonEsta primavera ser\u00e1 especial porque la pandemia no ha terminado, pero la reivindicaci\u00f3n de El Corte Ingl\u00e9s ser\u00e1 otra a la del a\u00f1o pasado: vivirla, disfrutarla. A trav\u00e9s de la recuperaci\u00f3n del icono \u00abYa es primavera\u00bb, la campa\u00f1a de la cadena de grandes almacenes nos recuerda que no perdamos la [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-6252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Corte Ingl\u00e9s reivindica una primavera para disfrutarla - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/el-corte-ingles-reivindica-una-primavera-para-disfrutarla\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Corte Ingl\u00e9s reivindica una primavera para disfrutarla - Favorite News\" \/>\n<meta property=\"og:description\" content=\"La creatividad es de Wunderman ThompsonEsta primavera ser\u00e1 especial porque la pandemia no ha terminado, pero la reivindicaci\u00f3n de El Corte Ingl\u00e9s ser\u00e1 otra a la del a\u00f1o pasado: vivirla, disfrutarla. 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