{"id":6248,"date":"2021-03-21T02:57:53","date_gmt":"2021-03-20T23:57:53","guid":{"rendered":"https:\/\/favorite-news.com\/es\/la-estrategia-de-kfc-en-twitter-con-la-que-ha-conseguido-aumentar-un-6-500-su-numero-de-seguidores\/"},"modified":"2021-03-21T02:57:55","modified_gmt":"2021-03-20T23:57:55","slug":"la-estrategia-de-kfc-en-twitter-con-la-que-ha-conseguido-aumentar-un-6-500-su-numero-de-seguidores","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/la-estrategia-de-kfc-en-twitter-con-la-que-ha-conseguido-aumentar-un-6-500-su-numero-de-seguidores\/","title":{"rendered":"La estrategia de KFC en Twitter con la que ha conseguido aumentar un 6.500% su n\u00famero de seguidores"},"content":{"rendered":"<p>Una acci\u00f3n de KFC en TwitterEl perfil de Twitter de KFC (@KFC) ha pasado de 6.000 seguidores a 400.000 seguidoresen solo ocho meses. Desde julio de 2020 hasta febrero de 2021, el n\u00famero de seguidores ha crecido un 6.500%. Los datos son el efecto del cambio de estrategia de KFC en redes sociales con el foco puesto en contenido de calidad, r\u00e1pido y f\u00e1cil de consumir. \u00abLa clave ha sido\u00a0dejar de pensar en efem\u00e9rides, sorteos o temas que s\u00f3lo importan a las marcas para hablar de temas que interesan a los consumidores, convirtiendo el perfil de KFC en un usuario m\u00e1s\u00bb, seg\u00fan Kerman Romeo, head of fame &amp; media effectiveness de KFC Espa\u00f1a.\u00a0Utilizar shitposting -jerga de Internet ir\u00f3nica y de calidad pobre- e introducir KFC de una manera org\u00e1nica, sin demasiadas reglas y sin tomarse el perfil demasiado en serio ha sido la clave del \u00e9xito de una estrategia desarrollada por la compa\u00f1\u00eda creativa PS21. \u201cSocial media es eso, medio sociales. Creo que en los \u00faltimos a\u00f1os las marcas las han visto como un medio m\u00e1s en lugar de lo que realmente son, es hora de que las marcas se las devuelvan a las personas\u00bb, afirma V\u00edctor Blanco, director creativo ejecutivo de PS21.La cuenta de Twitter de KFC registra una de cada dos interacciones\u00a0que se producen en la red social y es el perfil con\u00a0m\u00e1s impacto en los \u00faltimos ocho meses, seg\u00fan el \u00faltimo informe publicado por la consultora Epsilon Technologies, que analiza la actividad en redes sociales (Facebook, Instagram, Twitter, Linkedin y Youtube) de 910 marcas de sectores de consumo, retail, Ibex35, restauraci\u00f3n, financiero, automoci\u00f3n y telecomunicaciones. La consultora, para realizar este informe, ha analizado 2.395 perfiles y 569.532 publicaciones.\u00a0Te enteras de que el 22 quitan la infamePero uber eats pone un 2&#215;1 para despedirla bien <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/t.co\/xk6pqKVHy6\" class=\"external\">pic.twitter.com\/xk6pqKVHy6<\/a>\u2014 KFC (@KFC_ES) <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/twitter.com\/KFC_ES\/status\/1366367683902586881?ref_src=twsrc%5Etfw\" class=\"external\">March 1, 2021<\/a>se te nota en la mirada <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/t.co\/wG7by84YkN\" class=\"external\">pic.twitter.com\/wG7by84YkN<\/a>\u2014 KFC (@KFC_ES) <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/twitter.com\/KFC_ES\/status\/1372141159846273033?ref_src=twsrc%5Etfw\" class=\"external\">March 17, 2021<\/a>maldito humano d\u00e9jame pedir kfc <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/t.co\/Bh6aSF0u3d\" class=\"external\">pic.twitter.com\/Bh6aSF0u3d<\/a>\u2014 KFC (@KFC_ES) <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/twitter.com\/KFC_ES\/status\/1371811646390304772?ref_src=twsrc%5Etfw\" class=\"external\">March 16, 2021<\/a>\u00a0<script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1164979054305\/estrategia-de-kfc-twitter-conseguido-aumentar-6500-numero-de-seguidores.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una acci\u00f3n de KFC en TwitterEl perfil de Twitter de KFC (@KFC) ha pasado de 6.000 seguidores a 400.000 seguidoresen solo ocho meses. Desde julio de 2020 hasta febrero de 2021, el n\u00famero de seguidores ha crecido un 6.500%. Los datos son el efecto del cambio de estrategia de KFC en redes sociales con el [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-6248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La estrategia de KFC en Twitter con la que ha conseguido aumentar un 6.500% su n\u00famero de seguidores - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/la-estrategia-de-kfc-en-twitter-con-la-que-ha-conseguido-aumentar-un-6-500-su-numero-de-seguidores\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La estrategia de KFC en Twitter con la que ha conseguido aumentar un 6.500% su n\u00famero de seguidores - Favorite News\" \/>\n<meta property=\"og:description\" content=\"Una acci\u00f3n de KFC en TwitterEl perfil de Twitter de KFC (@KFC) ha pasado de 6.000 seguidores a 400.000 seguidoresen solo ocho meses. Desde julio de 2020 hasta febrero de 2021, el n\u00famero de seguidores ha crecido un 6.500%. Los datos son el efecto del cambio de estrategia de KFC en redes sociales con el [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/favorite-news.com\/es\/la-estrategia-de-kfc-en-twitter-con-la-que-ha-conseguido-aumentar-un-6-500-su-numero-de-seguidores\/\" \/>\n<meta property=\"og:site_name\" content=\"Favorite News\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-20T23:57:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-20T23:57:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2020\/10\/El-community-manager-de-KFC-fue-retado-por-el-director.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"529\" \/>\n\t<meta property=\"og:image:height\" content=\"301\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"favorite-news\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"favorite-news\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/la-estrategia-de-kfc-en-twitter-con-la-que-ha-conseguido-aumentar-un-6-500-su-numero-de-seguidores\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/la-estrategia-de-kfc-en-twitter-con-la-que-ha-conseguido-aumentar-un-6-500-su-numero-de-seguidores\\\/\"},\"author\":{\"name\":\"favorite-news\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/#\\\/schema\\\/person\\\/b91573b717dcfa5e4696032a9d28d3e8\"},\"headline\":\"La estrategia de KFC en Twitter con la que ha conseguido aumentar un 6.500% su n\u00famero de seguidores\",\"datePublished\":\"2021-03-20T23:57:53+00:00\",\"dateModified\":\"2021-03-20T23:57:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/la-estrategia-de-kfc-en-twitter-con-la-que-ha-conseguido-aumentar-un-6-500-su-numero-de-seguidores\\\/\"},\"wordCount\":375,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/la-estrategia-de-kfc-en-twitter-con-la-que-ha-conseguido-aumentar-un-6-500-su-numero-de-seguidores\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2020\\\/10\\\/El-community-manager-de-KFC-fue-retado-por-el-director.jpg\",\"articleSection\":[\"NOTICIAS DE INTERNET MARKETING\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/favorite-news.com\\\/es\\\/la-estrategia-de-kfc-en-twitter-con-la-que-ha-conseguido-aumentar-un-6-500-su-numero-de-seguidores\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/la-estrategia-de-kfc-en-twitter-con-la-que-ha-conseguido-aumentar-un-6-500-su-numero-de-seguidores\\\/\",\"url\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/la-estrategia-de-kfc-en-twitter-con-la-que-ha-conseguido-aumentar-un-6-500-su-numero-de-seguidores\\\/\",\"name\":\"La estrategia de KFC en Twitter con la que ha conseguido aumentar un 6.500% su n\u00famero de seguidores - 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