{"id":6220,"date":"2021-03-18T14:38:03","date_gmt":"2021-03-18T11:38:03","guid":{"rendered":"https:\/\/favorite-news.com\/es\/el-regreso-a-la-television-de-vips-para-presentar-sus-nuevos-sandwiches\/"},"modified":"2021-03-18T14:38:06","modified_gmt":"2021-03-18T11:38:06","slug":"el-regreso-a-la-television-de-vips-para-presentar-sus-nuevos-sandwiches","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/el-regreso-a-la-television-de-vips-para-presentar-sus-nuevos-sandwiches\/","title":{"rendered":"El regreso a la televisi\u00f3n de Vips para presentar sus nuevos s\u00e1ndwiches"},"content":{"rendered":"<p>La creatividad es de GreyDesde que lanzara su \u00faltima campa\u00f1a \u00a0en 2019 (bajo el t\u00edtulo\u00a0\u00abMuy abierto\u00bb, concepto que estrenaron en 2016), la cadena de restaurantes Vips no hab\u00eda estado presente publicitariamente en televisi\u00f3n. Ahora lo hace con uno de sus productos estrella: los s\u00e1ndwiches. \u00a0En concreto, esta nueva campa\u00f1a \u00a0descubre los nuevos Cachopower, Smokey Joe y Cubano, que la marca presenta con un tono desenfadado y mucho humor con una creatividad firmada por Grey que, adem\u00e1s del spot para televisi\u00f3n y online, cuenta con piezas espec\u00edficas de exterior, punto de venta y activaciones en redes sociales con influencers como Dante Caro. Arena maneja los medios.\u201cUna de nuestras prioridades es volver a poner el producto en el centro de la estrategia de la marca e innovar de una manera diferente y m\u00e1s rompedora de lo que ven\u00edamos haciendo. \u00a0Atendemos una gran variedad de perfiles, por lo que decidimos contar con una campa\u00f1a 360 en la que la televisi\u00f3n, como medio masivo, no pod\u00eda faltar. Y era importante hacerlo recuperando el tono de humor que nos caracteriza\u201d, comenta en un comunicado Alexis Chauvin, director de marketing de Vips.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1165001054305\/regreso-television-de-vips-presentar-nuevos-sandwiches.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La creatividad es de GreyDesde que lanzara su \u00faltima campa\u00f1a \u00a0en 2019 (bajo el t\u00edtulo\u00a0\u00abMuy abierto\u00bb, concepto que estrenaron en 2016), la cadena de restaurantes Vips no hab\u00eda estado presente publicitariamente en televisi\u00f3n. Ahora lo hace con uno de sus productos estrella: los s\u00e1ndwiches. \u00a0En concreto, esta nueva campa\u00f1a \u00a0descubre los nuevos Cachopower, Smokey Joe [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-6220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El regreso a la televisi\u00f3n de Vips para presentar sus nuevos s\u00e1ndwiches - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/el-regreso-a-la-television-de-vips-para-presentar-sus-nuevos-sandwiches\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El regreso a la televisi\u00f3n de Vips para presentar sus nuevos s\u00e1ndwiches - Favorite News\" \/>\n<meta property=\"og:description\" content=\"La creatividad es de GreyDesde que lanzara su \u00faltima campa\u00f1a \u00a0en 2019 (bajo el t\u00edtulo\u00a0\u00abMuy abierto\u00bb, concepto que estrenaron en 2016), la cadena de restaurantes Vips no hab\u00eda estado presente publicitariamente en televisi\u00f3n. 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