{"id":6153,"date":"2021-03-12T01:24:10","date_gmt":"2021-03-11T22:24:10","guid":{"rendered":"https:\/\/favorite-news.com\/es\/fiesta-regala-un-ford-fiesta-en-esta-campana-promocional\/"},"modified":"2021-03-12T01:24:12","modified_gmt":"2021-03-11T22:24:12","slug":"fiesta-regala-un-ford-fiesta-en-esta-campana-promocional","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/fiesta-regala-un-ford-fiesta-en-esta-campana-promocional\/","title":{"rendered":"Fiesta regala un Ford Fiesta en esta campa\u00f1a promocional"},"content":{"rendered":"<p>Bajo su paraguas estrat\u00e9gico de marca, con el que llevan trabajando ya dos a\u00f1os, la marca de caramelos Fiesta ha estrenado una campa\u00f1a promocional, a la que ha bautizado \u201cM\u00e9tele Fiesta\u201d, con el objetivo de reconectar con la\u00a0generaci\u00f3n Z gracias a un jingle, con un tono y estilo muy fiel al target, activando adem\u00e1s diversas promociones.Con tres spots diferentes, uno por cada uno de los productos principales de la marca, Fresquito, Kojak y la Piruleta Coraz\u00f3n, con un tono de humor y un peque\u00f1o toque surrealista recrean situaciones cotidianas con un punto diferente, en los que el producto y la promoci\u00f3n son el eje de la campa\u00f1a.\u00a0Esta promoci\u00f3n cuenta con m\u00e1s de 15 millones de c\u00f3digos que incluyen viajes sorpresa, tarjetas regalo, m\u00f3viles, consolas, tecnolog\u00eda\u2026 aunque el premio m\u00e1s importantes es un Ford Fiesta.Manifiesto ha sido la agencia que se ha encargado de ejecutar toda la parte creativa y la gesti\u00f3n y compra de medios, tras ganar un concurso en el que se presentaron tres agencias. La campa\u00f1a, que tendr\u00e1 dos oleadas en los meses de marzo y junio, se difunde en internet \u00a0como YouTube, redes sociales, v\u00eddeos interactivos, formatos display y SEM\u00bb.\u201cCon esta campa\u00f1a se busca reactivar el canal e impulsar las ventas para recuperar la senda del crecimiento a doble d\u00edgito previa a la situaci\u00f3n actual. En 2020 fuimos la marca con mayor engagement en social media en la categor\u00eda de caramelos y golosinas\u201d, comenta Jonathan Gonz\u00e1lez, digital marketing de Fiesta.\u00a0<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1164892054305\/fiesta-regala-ford-fiesta-campana-promocional.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bajo su paraguas estrat\u00e9gico de marca, con el que llevan trabajando ya dos a\u00f1os, la marca de caramelos Fiesta ha estrenado una campa\u00f1a promocional, a la que ha bautizado \u201cM\u00e9tele Fiesta\u201d, con el objetivo de reconectar con la\u00a0generaci\u00f3n Z gracias a un jingle, con un tono y estilo muy fiel al target, activando adem\u00e1s diversas [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6154,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-6153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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