{"id":6118,"date":"2021-03-10T16:03:23","date_gmt":"2021-03-10T13:03:23","guid":{"rendered":"https:\/\/favorite-news.com\/es\/asi-ha-funcionado-en-redes-el-8m\/"},"modified":"2021-03-10T16:03:27","modified_gmt":"2021-03-10T13:03:27","slug":"asi-ha-funcionado-en-redes-el-8m","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/asi-ha-funcionado-en-redes-el-8m\/","title":{"rendered":"As\u00ed ha funcionado en redes el 8M"},"content":{"rendered":"

Ilustraci\u00f3n: ShutterstockLa celebraci\u00f3n del 8M en Espa\u00f1a siempre ha estado marcada por cierta pol\u00e9mica, algo que se intensific\u00f3 el pasado a\u00f1o con la llegada del COVID-19 a nuestro pa\u00eds. Si bien este 2021, tras un a\u00f1o de pandemia y restricciones, la pol\u00e9mica se centraba en la celebraci\u00f3n de las manifestaciones en un contexto marcado fuertemente por la presencia del coronavirus.\u00a0El a\u00f1o pasado la visibilidad del 8M y sus reivindicaciones en la red ya se ve\u00edan mermadas por la llegada de la pandemia. Los picos de menciones, a\u00f1o tras a\u00f1o, se producen la misma fecha en la que se celebra el D\u00eda de la Mujer, el 8 de marzo, en 2020 con la aparici\u00f3n del COVID, las menciones obtenidas el mismo 8M fueron m\u00e1s de 59.000, respecto a las m\u00e1s de 100.000 que se produc\u00edan en 2019, una disminuci\u00f3n que supone casi la mitad. Este 2021, y pese a que el coronavirus sigue siendo un claro protagonista, el 8M ha comenzado a recuperar su lugar en la red alcanzando una cifra cercana a 2019, 95.000 menciones.Del total de las menciones producidas en torno al 8M este a\u00f1o, un 16% ha estado monopolizado por las manifestaciones. La pol\u00e9mica que ha producido su celebraci\u00f3n o no ha sido un tema candente en la red, superando incluso al feminismo, que alcanzaba un 11% de las menciones totales. El tercer puesto es para el debate sobre el trabajo y el salario (9%), seguido de los derechos (3%), la igualdad de g\u00e9nero (2%) y la violencia (2%).El hecho de que el debate sobre la celebraci\u00f3n de las manifestaciones haya terminado por canibalizar el de las reivindicaciones es algo que tambi\u00e9n se refleja a la hora de analizar las palabras m\u00e1s utilizadas en la red para referirse al 8M. \u201cMujeres\u201d\u00a0 contin\u00faa como la palabra m\u00e1s empleada por los internautas, pero mientras que en 2020 la segunda posici\u00f3n era para \u201ccoronavirus\u201d, este a\u00f1o toman el segundo y tercer lugar las palabras \u201cderechos\u201d y \u201cmanifestaciones\u201d; frente al pasado a\u00f1o donde \u201dmanifestaci\u00f3n\u201d se situaba en sexto lugar y \u201cderechos\u201d en s\u00e9ptimo.Adem\u00e1s, pese a que las redes sociales, y en concreto Twitter, siguen siendo la plataforma que aglutina la mayor\u00eda de las menciones, este a\u00f1o la presencia del 8M en los medios de comunicaci\u00f3n aumentaba hasta alcanzar un 20% de las menciones totales, respecto al 14% de 2020 o el 13% de 2019, un crecimiento que puede ser derivado de la creciente relevancia del movimiento, pero tambi\u00e9n del pol\u00e9mico debate pol\u00edtico y social generado este a\u00f1o.Sin embargo, aunque este a\u00f1o el significado real del 8M haya quedado empa\u00f1ado por la pol\u00e9mica en torno a las manifestaciones, las reivindicaciones siguen siendo un tema importante de conversaci\u00f3n durante todo el a\u00f1o en la red, siendo el feminismo y la brecha salarial los temas que m\u00e1s conversaciones generan durante los 365 d\u00edas del a\u00f1o.
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Ilustraci\u00f3n: ShutterstockLa celebraci\u00f3n del 8M en Espa\u00f1a siempre ha estado marcada por cierta pol\u00e9mica, algo que se intensific\u00f3 el pasado a\u00f1o con la llegada del COVID-19 a nuestro pa\u00eds. Si bien este 2021, tras un a\u00f1o de pandemia y restricciones, la pol\u00e9mica se centraba en la celebraci\u00f3n de las manifestaciones en un contexto marcado fuertemente […]<\/p>\n","protected":false},"author":2,"featured_media":6119,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-6118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"\nAs\u00ed ha funcionado en redes el 8M - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/asi-ha-funcionado-en-redes-el-8m\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As\u00ed ha funcionado en redes el 8M - Favorite News\" \/>\n<meta property=\"og:description\" content=\"Ilustraci\u00f3n: ShutterstockLa celebraci\u00f3n del 8M en Espa\u00f1a siempre ha estado marcada por cierta pol\u00e9mica, algo que se intensific\u00f3 el pasado a\u00f1o con la llegada del COVID-19 a nuestro pa\u00eds. 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