{"id":6082,"date":"2021-03-09T18:58:14","date_gmt":"2021-03-09T15:58:14","guid":{"rendered":"https:\/\/favorite-news.com\/es\/ikea-netflix-y-coca-cola-las-marcas-mas-ansiadas-por-las-agencias\/"},"modified":"2021-03-09T18:58:17","modified_gmt":"2021-03-09T15:58:17","slug":"ikea-netflix-y-coca-cola-las-marcas-mas-ansiadas-por-las-agencias","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/ikea-netflix-y-coca-cola-las-marcas-mas-ansiadas-por-las-agencias\/","title":{"rendered":"Ikea, Netflix y Coca-Cola, las marcas m\u00e1s ansiadas por las agencias"},"content":{"rendered":"<p>La marca de refrescos Coca-Cola se suma a Ikea y Netflix, que ya hab\u00edan ocupado las primeras posiciones de este ranking en la edici\u00f3n anterior del informe de \u00a0\u201cBest Agency to work\u201d de\u00a0Scopen, y desplaza a Nike de la tercera posici\u00f3n.\u00a0Los motivos principales que los profesionales de agencias destacan para que les resulte atractivo trabajar con un cliente son que apuesten por la creatividad, la experiencia\/reputaci\u00f3n de la marca, los valores y mensajes que transmite la marca y el gusto personal del profesional en cuesti\u00f3n, de acuerdo con los datos del informe. Sus responsables llaman la atenci\u00f3n sobre un hecho: s\u00f3lo un 6% mencionan la remuneraci\u00f3n y un 5% el buen trato y la cercan\u00eda.Los profesionales de agencias creativas dan m\u00e1s importancia a los aspectos que tienen que ver con la comunicaci\u00f3n que hacen las marcas y la calidad de la misma; y para los de agencias de medios son m\u00e1s importantes aspectos como la reputaci\u00f3n y la cultura de la empresa, indican.En esta edici\u00f3n, dentro del Top 10 aparecen tres empresas espa\u00f1olas: Mahou San Miguel, BBVA y Movistar (en sexta, octava y d\u00e9cima posici\u00f3n respectivamente) y estas dos \u00faltimas, junto con Amazon (7\u00aa) e ING (9\u00aa) aparecen este a\u00f1o, no estando entre las diez primeras en la anterior edici\u00f3n.Los profesionales de agencias de medios prefieren a Coca-Cola e Ikea, mientras que los de agencias creativas se decantan por Netflix e Ikea.Estos sdatos forman parte \u00a0de la \u00faltima edici\u00f3n del estudio \u201cBest Agency to work\u201d de agencias creativas, en las que los profesionales que trabajan en ellas identifican a las agencias m\u00e1s deseadas donde trabajar. McCann vuelve a liderar el ranking de agencias m\u00e1s atractivas donde trabajar seguida de David y Sra. Rushmore.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/investigacion\/noticia\/1164846031605\/ikea-netflix-y-coca-cola-marcas-mas-ansiadas-agencias.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca de refrescos Coca-Cola se suma a Ikea y Netflix, que ya hab\u00edan ocupado las primeras posiciones de este ranking en la edici\u00f3n anterior del informe de \u00a0\u201cBest Agency to work\u201d de\u00a0Scopen, y desplaza a Nike de la tercera posici\u00f3n.\u00a0Los motivos principales que los profesionales de agencias destacan para que les resulte atractivo trabajar [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-6082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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