{"id":6038,"date":"2021-03-08T16:34:38","date_gmt":"2021-03-08T13:34:38","guid":{"rendered":"https:\/\/favorite-news.com\/es\/fgc-se-inspira-en-la-activista-rosa-parks-para-su-campana-del-dia-internacional-de-la-mujer\/"},"modified":"2021-03-08T16:34:41","modified_gmt":"2021-03-08T13:34:41","slug":"fgc-se-inspira-en-la-activista-rosa-parks-para-su-campana-del-dia-internacional-de-la-mujer","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/fgc-se-inspira-en-la-activista-rosa-parks-para-su-campana-del-dia-internacional-de-la-mujer\/","title":{"rendered":"FGC se inspira en la activista Rosa Parks para su campa\u00f1a del D\u00eda Internacional de la Mujer"},"content":{"rendered":"<p>La historia de la activista norteamericana Rosa Parks, mujer negra de 42 a\u00f1os que en 1955 no cedi\u00f3 su asiento a un hombre blanco tal como marcaba la ley en aquel momento, merece ser ampliamente conocida. Su acci\u00f3n inici\u00f3 en el pa\u00eds el movimiento contras las leyes discriminatorias y la convirti\u00f3 en una figura de gran importancia en la lucha contra el racismo y a favor de los derechos civiles en Estados Unidos.\u00a0Este a\u00f1o, Ferrocarrils de la Generalitat de Catalunya (FGC) ha querido conmemorar el D\u00eda Internacional de la Mujer inspirando a sus usuarios con la biograf\u00eda de esta mujer valiente y dando a conocer, as\u00ed, su voluntad activista. Lo ha hecho con la campa\u00f1a promocional \u2018M\u00e9s feminisme, m\u00e9s igualtat\u2019 (\u2018M\u00e1s feminismo, m\u00e1s igualdad\u2019) realizada por Ogilvy Barcelona, en la que cualquier persona que se registre en la web de FGC \u00a0podr\u00e1 conseguir el ebook gratuito \u2018Rosa Parks. La meva hist\u00f2ria\u2019 (\u2018Rosa Parks. Mi historia\u2019).\u00a0Concretamente, hay 1.000 unidades disponibles del libro para nuevos usuarios. En caso de resultar ganador, el usuario recibir\u00e1 un email confirmatorio con un c\u00f3digo \u00fanico para introducirlo en una landing de descarga de Plataforma Editorial. Desde ah\u00ed, podr\u00e1 descargarse el ebook sin coste alguno. La promoci\u00f3n, que dura hasta el 31 de marzo o hasta fin de existencias, lleva asociado el hashtag #JoSocActivista.\u00a0Campa\u00f1a digital y offlineCon el mensaje \u2018Fem lloc per a un m\u00f3n igualitari inspirant-nos en activistas com Rosa Parks\u2019 (\u2018Hagamos hueco a un mundo igualitario inspir\u00e1ndonos en activistas como Rosa Parks\u2019) y la imagen de la activista, la imagen gr\u00e1fica de la campa\u00f1a se ha colocado en los carteles ubicados en el interior de los trenes de FGC y en los OPIS de las estaciones, y se ha distribuido en canales online (posts en redes sociales, banners en la web, etc.).\u00a0Como acci\u00f3n complementaria, FGC ha colgado, adem\u00e1s, una lona reivindicando el mensaje \u2018M\u00e9s feminisme, m\u00e9s igualtat\u2019 en su edificio corporativo \u00a0en el barrio barcelon\u00e9s de Sarri\u00e0.\u00a0\u201cEs muy valiente y actual por parte de FGC basar la campa\u00f1a y dar visibilidad a un icono feminista de este calibre\u201d, afirma\u00a0Jofre Banquells, director creativo de Ogilvy Barcelona.\u00a0\u201cSatisface mucho trabajar con un cliente que promueve esta historia y da continuidad a la biograf\u00eda de Parks\u201d, a\u00f1ade.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1164821054305\/fgc-se-inspira-activista-rosa-parks-campana-del-dia-internacional-de-mujer.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La historia de la activista norteamericana Rosa Parks, mujer negra de 42 a\u00f1os que en 1955 no cedi\u00f3 su asiento a un hombre blanco tal como marcaba la ley en aquel momento, merece ser ampliamente conocida. Su acci\u00f3n inici\u00f3 en el pa\u00eds el movimiento contras las leyes discriminatorias y la convirti\u00f3 en una figura de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-6038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FGC se inspira en la activista Rosa Parks para su campa\u00f1a del D\u00eda Internacional de la Mujer - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/fgc-se-inspira-en-la-activista-rosa-parks-para-su-campana-del-dia-internacional-de-la-mujer\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FGC se inspira en la activista Rosa Parks para su campa\u00f1a del D\u00eda Internacional de la Mujer - Favorite News\" \/>\n<meta property=\"og:description\" content=\"La historia de la activista norteamericana Rosa Parks, mujer negra de 42 a\u00f1os que en 1955 no cedi\u00f3 su asiento a un hombre blanco tal como marcaba la ley en aquel momento, merece ser ampliamente conocida. 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