{"id":5996,"date":"2021-03-07T19:28:31","date_gmt":"2021-03-07T16:28:31","guid":{"rendered":"https:\/\/favorite-news.com\/es\/cristina-burzako-al-frente-de-movistar-y-sergio-sanchez-director-de-marketing-y-comercial-de-telefonica\/"},"modified":"2021-03-07T19:28:35","modified_gmt":"2021-03-07T16:28:35","slug":"cristina-burzako-al-frente-de-movistar-y-sergio-sanchez-director-de-marketing-y-comercial-de-telefonica","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/cristina-burzako-al-frente-de-movistar-y-sergio-sanchez-director-de-marketing-y-comercial-de-telefonica\/","title":{"rendered":"Cristina Burzako, al frente de Movistar+, y Sergio S\u00e1nchez, director de marketing y comercial de Telef\u00f3nica"},"content":{"rendered":"<p>Desde este nuevo cargo en el organigrama de la compa\u00f1\u00eda, Cristina Burzako asume la responsabilidad sobre la compra de derechos auidiovisuales, la compra de contenidos y la coordinaci\u00f3n de la comercializaci\u00f3n de la oferta de entretenimiento.Con ello, Burzako vuelve a la televisi\u00f3n, aunque con una posici\u00f3n distinta a la que hab\u00eda desempe\u00f1ado en anteriores ocasiones. Entre 2015 y 2018 fue CMO de Movistar+ y antes, entre 2010 y 2015, lo hab\u00eda sido de Canal+, entonces liderado por Prisa. Anteriormente hab\u00eda desempe\u00f1ado este mismo puesto en el diario El Pa\u00eds. Tambi\u00e9n ha trabajado en Procter &amp; Gamble y Coty. El pasado a\u00f1o fue reconocida con el premio a la trayectoria profesional en los Eficacia y, en 2018, fue una de las profesionales destacadas con el\u00a0premio Mujeres a Seguir que otorga esta revista editada por Publicaciones Profesionales.Por su parte, Sergio S\u00e1nchez, que hasta el momento ocupaba la direcci\u00f3n comercial del \u00e1rea de gran p\u00fablico, asume, adem\u00e1s, las responsabilidades sobre el marketing de la compa\u00f1\u00eda como director de marketing y comercial, un puesto tambi\u00e9n de nueva creaci\u00f3n. S\u00e1nchez, Ingeniero Superior en Telecomunicaciones, lleva vinculado a Telef\u00f3nica desde el a\u00f1o 2000 y ha ocupado puestos de distinta responsabilidad en diferentes \u00e1reas. Anteriormente trabaj\u00f3 en Amena y Alcatel.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/profesionales\/noticia\/1164634031505\/cristina-burzako-al-frente-de-movistar-y-sergio-sanchez-director-de-marketing-y-comercial-de-telefonica.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde este nuevo cargo en el organigrama de la compa\u00f1\u00eda, Cristina Burzako asume la responsabilidad sobre la compra de derechos auidiovisuales, la compra de contenidos y la coordinaci\u00f3n de la comercializaci\u00f3n de la oferta de entretenimiento.Con ello, Burzako vuelve a la televisi\u00f3n, aunque con una posici\u00f3n distinta a la que hab\u00eda desempe\u00f1ado en anteriores ocasiones. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5997,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cristina Burzako, al frente de Movistar+, y Sergio S\u00e1nchez, director de marketing y comercial de Telef\u00f3nica - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/cristina-burzako-al-frente-de-movistar-y-sergio-sanchez-director-de-marketing-y-comercial-de-telefonica\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cristina Burzako, al frente de Movistar+, y Sergio S\u00e1nchez, director de marketing y comercial de Telef\u00f3nica - Favorite News\" \/>\n<meta property=\"og:description\" content=\"Desde este nuevo cargo en el organigrama de la compa\u00f1\u00eda, Cristina Burzako asume la responsabilidad sobre la compra de derechos auidiovisuales, la compra de contenidos y la coordinaci\u00f3n de la comercializaci\u00f3n de la oferta de entretenimiento.Con ello, Burzako vuelve a la televisi\u00f3n, aunque con una posici\u00f3n distinta a la que hab\u00eda desempe\u00f1ado en anteriores ocasiones. 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