{"id":5986,"date":"2021-03-07T14:18:26","date_gmt":"2021-03-07T11:18:26","guid":{"rendered":"https:\/\/favorite-news.com\/es\/balay-estrena-linea-de-comunicacion\/"},"modified":"2021-03-07T14:18:29","modified_gmt":"2021-03-07T11:18:29","slug":"balay-estrena-linea-de-comunicacion","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/balay-estrena-linea-de-comunicacion\/","title":{"rendered":"Balay estrena l\u00ednea de comunicaci\u00f3n"},"content":{"rendered":"<p>Sra. Rushmore firma la creatividad A lo largo de los a\u00f1os Balay, marca espa\u00f1ola de electrodom\u00e9sticos, se ha hecho un hueco en los hogares espa\u00f1oles, lo que le ha permitido convertirse en una marca amiga, \u00fanica en el mercado, diferenci\u00e1ndose \u00a0de la competencia. Este valor es el que busca resaltar la nueva campa\u00f1a de publicidad del anunciante, que supone un cambio integral en la comunicaci\u00f3n (nueva imagen y un nuevo tono).Para mostrar este nuevo territorio de comunicaci\u00f3n \u00a0Sra. Rushmore ha plasmado en la campa\u00f1a relaciones de amistad con personas reales, sin haber recurrido a actores. Lo hace a trav\u00e9s de clientes que tienen un amigo en Balay, al que pueden acudir con total confianza en b\u00fasqueda de consejo a la hora de elegir su electrodom\u00e9stico; porque saben que su amigo de Balay les conoce, sabe lo que necesitan y quiere lo mejor para ellos.\u00a0Junto a un spot central de 60\u2019\u2019 en televisi\u00f3n (con reducciones de 30\u2019\u2019, 20\u2019\u2019 y 10\u2019\u2019), la campa\u00f1a se completa con cu\u00f1as de radio (30\u201d y 25\u2019\u2019), distintas piezas para Internet con p\u00edldoras de v\u00eddeo para redes sociales, inserciones en prensa y material para punto de venta. Dentsu X\u00a0 es la agencia de medios.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1164637054305\/balay-estrena-linea-de-comunicacion.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sra. Rushmore firma la creatividad A lo largo de los a\u00f1os Balay, marca espa\u00f1ola de electrodom\u00e9sticos, se ha hecho un hueco en los hogares espa\u00f1oles, lo que le ha permitido convertirse en una marca amiga, \u00fanica en el mercado, diferenci\u00e1ndose \u00a0de la competencia. Este valor es el que busca resaltar la nueva campa\u00f1a de publicidad [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5987,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Balay estrena l\u00ednea de comunicaci\u00f3n - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/balay-estrena-linea-de-comunicacion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Balay estrena l\u00ednea de comunicaci\u00f3n - Favorite News\" \/>\n<meta property=\"og:description\" content=\"Sra. Rushmore firma la creatividad A lo largo de los a\u00f1os Balay, marca espa\u00f1ola de electrodom\u00e9sticos, se ha hecho un hueco en los hogares espa\u00f1oles, lo que le ha permitido convertirse en una marca amiga, \u00fanica en el mercado, diferenci\u00e1ndose \u00a0de la competencia. 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