{"id":5974,"date":"2021-03-07T09:02:04","date_gmt":"2021-03-07T06:02:04","guid":{"rendered":"https:\/\/favorite-news.com\/es\/danet-se-inspira-en-tiktok-para-su-nueva-campana\/"},"modified":"2021-03-07T09:02:44","modified_gmt":"2021-03-07T06:02:44","slug":"danet-se-inspira-en-tiktok-para-su-nueva-campana","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/danet-se-inspira-en-tiktok-para-su-nueva-campana\/","title":{"rendered":"Danet se inspira en TikTok para su nueva campa\u00f1a"},"content":{"rendered":"<p>Wunderman Thompson ha creado esta campa\u00f1aLa marca de natillas Danet vuelve a enfrentar a los miembros de la familia, poniendo a prueba sus motivos para merecer \u00abLa \u00daltima Danet\u00bb, concepto bajo el que la ense\u00f1a de Danone lleva un par de a\u00f1os trabajando.\u00a0Como en este pasado 2020 hemos compartido mucho tiempo en familia, ha habido m\u00e1s roces, como ha pasado en \u00a0\u201cla familia Danet\u201d. Este a\u00f1o, los protagonistas de la campa\u00f1a han encontrado un nuevo recurso: los duelos musicales.La agencia Wunderman Thompson saca a la luz los insights propios que cada rol familiar: el de madre, el padre, la hermana mayor, el peque\u00f1o, los abuelos\u2026 para que cada uno reivindique su derecho para merecer el m\u00edtico postre de Danone.Bajo un c\u00f3digo que est\u00e1 a la orden del d\u00eda (las coreograf\u00edas de TikTok), los spots muestran diferentes enfrentamientos de motivos. Adem\u00e1s, como novedad, la nueva campa\u00f1a cuenta con la presencia de la influencer \u00c1ngela M\u00e1rmol, bajo el papel de hermana mayor, quien aporta su propia voz y ritmo en cada uno de los \u201cduelos\u201d en los que se enfrenta.Adem\u00e1s de televisi\u00f3n, esta campa\u00f1a presenta un nuevo pack con los motivos para merecer La \u00daltima Danet impresos en la etiqueta, un plan de acci\u00f3n digital con dinamizaciones en formatos nativos y concursos radiof\u00f3nicos, dentro de un plan de medios organizado por Mediacom, con el apoyo de agencias como iProspect y Onion.\u00a0<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1164642054305\/danet-se-inspira-tiktok-nueva-campana.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wunderman Thompson ha creado esta campa\u00f1aLa marca de natillas Danet vuelve a enfrentar a los miembros de la familia, poniendo a prueba sus motivos para merecer \u00abLa \u00daltima Danet\u00bb, concepto bajo el que la ense\u00f1a de Danone lleva un par de a\u00f1os trabajando.\u00a0Como en este pasado 2020 hemos compartido mucho tiempo en familia, ha habido [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Danet se inspira en TikTok para su nueva campa\u00f1a - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/danet-se-inspira-en-tiktok-para-su-nueva-campana\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Danet se inspira en TikTok para su nueva campa\u00f1a - Favorite News\" \/>\n<meta property=\"og:description\" content=\"Wunderman Thompson ha creado esta campa\u00f1aLa marca de natillas Danet vuelve a enfrentar a los miembros de la familia, poniendo a prueba sus motivos para merecer \u00abLa \u00daltima Danet\u00bb, concepto bajo el que la ense\u00f1a de Danone lleva un par de a\u00f1os trabajando.\u00a0Como en este pasado 2020 hemos compartido mucho tiempo en familia, ha habido [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/favorite-news.com\/es\/danet-se-inspira-en-tiktok-para-su-nueva-campana\/\" \/>\n<meta property=\"og:site_name\" content=\"Favorite News\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-07T06:02:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-07T06:02:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2021\/03\/Danet-se-inspira-en-TikTok-para-su-nueva-campana.png\" \/>\n\t<meta property=\"og:image:width\" content=\"528\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"favorite-news\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"favorite-news\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/danet-se-inspira-en-tiktok-para-su-nueva-campana\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/danet-se-inspira-en-tiktok-para-su-nueva-campana\\\/\"},\"author\":{\"name\":\"favorite-news\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/#\\\/schema\\\/person\\\/b91573b717dcfa5e4696032a9d28d3e8\"},\"headline\":\"Danet se inspira en TikTok para su nueva campa\u00f1a\",\"datePublished\":\"2021-03-07T06:02:04+00:00\",\"dateModified\":\"2021-03-07T06:02:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/danet-se-inspira-en-tiktok-para-su-nueva-campana\\\/\"},\"wordCount\":263,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/danet-se-inspira-en-tiktok-para-su-nueva-campana\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2021\\\/03\\\/Danet-se-inspira-en-TikTok-para-su-nueva-campana.png\",\"articleSection\":[\"NOTICIAS DE INTERNET MARKETING\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/favorite-news.com\\\/es\\\/danet-se-inspira-en-tiktok-para-su-nueva-campana\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/danet-se-inspira-en-tiktok-para-su-nueva-campana\\\/\",\"url\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/danet-se-inspira-en-tiktok-para-su-nueva-campana\\\/\",\"name\":\"Danet se inspira en TikTok para su nueva campa\u00f1a - Favorite News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/danet-se-inspira-en-tiktok-para-su-nueva-campana\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/danet-se-inspira-en-tiktok-para-su-nueva-campana\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2021\\\/03\\\/Danet-se-inspira-en-TikTok-para-su-nueva-campana.png\",\"datePublished\":\"2021-03-07T06:02:04+00:00\",\"dateModified\":\"2021-03-07T06:02:44+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/#\\\/schema\\\/person\\\/b91573b717dcfa5e4696032a9d28d3e8\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/danet-se-inspira-en-tiktok-para-su-nueva-campana\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/favorite-news.com\\\/es\\\/danet-se-inspira-en-tiktok-para-su-nueva-campana\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/danet-se-inspira-en-tiktok-para-su-nueva-campana\\\/#primaryimage\",\"url\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2021\\\/03\\\/Danet-se-inspira-en-TikTok-para-su-nueva-campana.png\",\"contentUrl\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2021\\\/03\\\/Danet-se-inspira-en-TikTok-para-su-nueva-campana.png\",\"width\":528,\"height\":300,\"caption\":\"Danet se inspira en TikTok para su nueva campa\u00f1a\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/danet-se-inspira-en-tiktok-para-su-nueva-campana\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Danet se inspira en TikTok para su nueva campa\u00f1a\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/\",\"name\":\"Favorite News\",\"description\":\"Favorite News Espa\u00f1a\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/#\\\/schema\\\/person\\\/b91573b717dcfa5e4696032a9d28d3e8\",\"name\":\"favorite-news\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c5a5cb12b74e9d517ee91cf570335b7d16177f1977cc91db161adfa435945a7?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c5a5cb12b74e9d517ee91cf570335b7d16177f1977cc91db161adfa435945a7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c5a5cb12b74e9d517ee91cf570335b7d16177f1977cc91db161adfa435945a7?s=96&d=mm&r=g\",\"caption\":\"favorite-news\"},\"url\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/author\\\/pt\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Danet se inspira en TikTok para su nueva campa\u00f1a - Favorite News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/favorite-news.com\/es\/danet-se-inspira-en-tiktok-para-su-nueva-campana\/","og_locale":"es_ES","og_type":"article","og_title":"Danet se inspira en TikTok para su nueva campa\u00f1a - Favorite News","og_description":"Wunderman Thompson ha creado esta campa\u00f1aLa marca de natillas Danet vuelve a enfrentar a los miembros de la familia, poniendo a prueba sus motivos para merecer \u00abLa \u00daltima Danet\u00bb, concepto bajo el que la ense\u00f1a de Danone lleva un par de a\u00f1os trabajando.\u00a0Como en este pasado 2020 hemos compartido mucho tiempo en familia, ha habido [&hellip;]","og_url":"https:\/\/favorite-news.com\/es\/danet-se-inspira-en-tiktok-para-su-nueva-campana\/","og_site_name":"Favorite News","article_published_time":"2021-03-07T06:02:04+00:00","article_modified_time":"2021-03-07T06:02:44+00:00","og_image":[{"width":528,"height":300,"url":"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2021\/03\/Danet-se-inspira-en-TikTok-para-su-nueva-campana.png","type":"image\/png"}],"author":"favorite-news","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"favorite-news","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/favorite-news.com\/es\/danet-se-inspira-en-tiktok-para-su-nueva-campana\/#article","isPartOf":{"@id":"https:\/\/favorite-news.com\/es\/danet-se-inspira-en-tiktok-para-su-nueva-campana\/"},"author":{"name":"favorite-news","@id":"https:\/\/favorite-news.com\/es\/#\/schema\/person\/b91573b717dcfa5e4696032a9d28d3e8"},"headline":"Danet se inspira en TikTok para su nueva campa\u00f1a","datePublished":"2021-03-07T06:02:04+00:00","dateModified":"2021-03-07T06:02:44+00:00","mainEntityOfPage":{"@id":"https:\/\/favorite-news.com\/es\/danet-se-inspira-en-tiktok-para-su-nueva-campana\/"},"wordCount":263,"commentCount":0,"image":{"@id":"https:\/\/favorite-news.com\/es\/danet-se-inspira-en-tiktok-para-su-nueva-campana\/#primaryimage"},"thumbnailUrl":"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2021\/03\/Danet-se-inspira-en-TikTok-para-su-nueva-campana.png","articleSection":["NOTICIAS DE INTERNET MARKETING"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/favorite-news.com\/es\/danet-se-inspira-en-tiktok-para-su-nueva-campana\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/favorite-news.com\/es\/danet-se-inspira-en-tiktok-para-su-nueva-campana\/","url":"https:\/\/favorite-news.com\/es\/danet-se-inspira-en-tiktok-para-su-nueva-campana\/","name":"Danet se inspira en TikTok para su nueva campa\u00f1a - Favorite News","isPartOf":{"@id":"https:\/\/favorite-news.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/favorite-news.com\/es\/danet-se-inspira-en-tiktok-para-su-nueva-campana\/#primaryimage"},"image":{"@id":"https:\/\/favorite-news.com\/es\/danet-se-inspira-en-tiktok-para-su-nueva-campana\/#primaryimage"},"thumbnailUrl":"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2021\/03\/Danet-se-inspira-en-TikTok-para-su-nueva-campana.png","datePublished":"2021-03-07T06:02:04+00:00","dateModified":"2021-03-07T06:02:44+00:00","author":{"@id":"https:\/\/favorite-news.com\/es\/#\/schema\/person\/b91573b717dcfa5e4696032a9d28d3e8"},"breadcrumb":{"@id":"https:\/\/favorite-news.com\/es\/danet-se-inspira-en-tiktok-para-su-nueva-campana\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/favorite-news.com\/es\/danet-se-inspira-en-tiktok-para-su-nueva-campana\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/favorite-news.com\/es\/danet-se-inspira-en-tiktok-para-su-nueva-campana\/#primaryimage","url":"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2021\/03\/Danet-se-inspira-en-TikTok-para-su-nueva-campana.png","contentUrl":"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2021\/03\/Danet-se-inspira-en-TikTok-para-su-nueva-campana.png","width":528,"height":300,"caption":"Danet se inspira en TikTok para su nueva campa\u00f1a"},{"@type":"BreadcrumbList","@id":"https:\/\/favorite-news.com\/es\/danet-se-inspira-en-tiktok-para-su-nueva-campana\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/favorite-news.com\/es\/"},{"@type":"ListItem","position":2,"name":"Danet se inspira en TikTok para su nueva campa\u00f1a"}]},{"@type":"WebSite","@id":"https:\/\/favorite-news.com\/es\/#website","url":"https:\/\/favorite-news.com\/es\/","name":"Favorite News","description":"Favorite News Espa\u00f1a","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/favorite-news.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/favorite-news.com\/es\/#\/schema\/person\/b91573b717dcfa5e4696032a9d28d3e8","name":"favorite-news","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/6c5a5cb12b74e9d517ee91cf570335b7d16177f1977cc91db161adfa435945a7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6c5a5cb12b74e9d517ee91cf570335b7d16177f1977cc91db161adfa435945a7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6c5a5cb12b74e9d517ee91cf570335b7d16177f1977cc91db161adfa435945a7?s=96&d=mm&r=g","caption":"favorite-news"},"url":"https:\/\/favorite-news.com\/es\/author\/pt\/"}]}},"_links":{"self":[{"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/posts\/5974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/comments?post=5974"}],"version-history":[{"count":1,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/posts\/5974\/revisions"}],"predecessor-version":[{"id":5976,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/posts\/5974\/revisions\/5976"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/media\/5975"}],"wp:attachment":[{"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/media?parent=5974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/categories?post=5974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/tags?post=5974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}