{"id":5916,"date":"2021-03-06T01:07:51","date_gmt":"2021-03-05T22:07:51","guid":{"rendered":"https:\/\/favorite-news.com\/es\/hangry-ha-encontrado-otra-manera-de-hacer-sampling\/"},"modified":"2021-03-06T01:07:53","modified_gmt":"2021-03-05T22:07:53","slug":"hangry-ha-encontrado-otra-manera-de-hacer-sampling","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/hangry-ha-encontrado-otra-manera-de-hacer-sampling\/","title":{"rendered":"Hangry ha encontrado otra manera de hacer \u2018sampling\u2019"},"content":{"rendered":"<p>Hangry est\u00e1 en marcha desde enero de 2020Una peque\u00f1a caja entre el asiento del conductor y del copiloto esconde varios productos. Es una m\u00e1quina de vending en la que pasajero puede comprar lo que le apetezca o necesite tan solo escaneando el c\u00f3digo QR (no necesita bajar la app). Elige, paga y el conductor le da el producto.\u00a0Hangry funciona actualmente en Madrid, Barcelona y Valencia, aunque sus responsables ya tienen la vista esta en M\u00e1laga, Londres, Par\u00eds y Dubai para sus pr\u00f3ximos lanzamientos. Desarrollado por Maurice Karam (ingeniero de software) y Wassim Berro (manager consultant) como un proyecto final de su MBA en el IE Business School, \u00a0despu\u00e9s de ganar el IE Venture Day en 2018 , decidieron quedarse en Madrid para lanzar su proyecto en nuestro pa\u00eds. \u00a0En enero de 2020 recaudaron 1 mill\u00f3n de euros en fondos de Lanzadera, la incubadora de Juan Roig, F\u00e9lix Ruiz y Martin Varsavsky.\u00a0\u00a0En declaraciones para MarketingNews, Wassim Berro ha afirmado que \u201cpermitir a las marcas estar con su p\u00fablico objetivo durante m\u00e1s de 15 minutos\u201d (Cada coche nos da acceso a 500 usuarios al mes) es su mayor propuesta de valor y que \u201cHangry es el \u00fanico canal simult\u00e1neo de promoci\u00f3n y de venta retail\u201d.\u00a0Las primeras marcas con las que han trabajado son Perrier, Red Bull, Tic Tac, Trident, Halls, Pringles, Lindt, Smint, Mentos, YSL, Givenchy y Garnier. Por ejemplo, el d\u00eda de San Valent\u00edn, YSL us\u00f3 Hangry para el lanzamiento dos nuevas fragancias para hombre y mujer. Los pasajeros pudieron probar muestras y luego comprar el formato de tama\u00f1o completo.Otro caso fue el de Perrier. La marca de agua de Nestl\u00e9 pudo acceder a las preferencias de sabor de los consumidores por ciudad y grupo demogr\u00e1fico en Madrid, Barcelona y Valencia para orientar sus mensajes y recursos de marketing. Y Trident prob\u00f3 su nuevo chicle Oral B en viajes compartidos y gener\u00f3 una preciada cantidad de datos en el momento mismo del consumo.\u201cLo que m\u00e1s les gusta a nuestras marcas es la cantidad de datos que les proporcionamos y los comentarios de los usuarios. Pueden saber qui\u00e9n compr\u00f3 su producto, en qu\u00e9 momento, con qu\u00e9 y obtener la opini\u00f3n del consumidor en el momento del consumo\u201d, asegura Berro.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/medios\/noticia\/1164713028405\/hangry-encontrado-otra-manera-de-sampling.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hangry est\u00e1 en marcha desde enero de 2020Una peque\u00f1a caja entre el asiento del conductor y del copiloto esconde varios productos. Es una m\u00e1quina de vending en la que pasajero puede comprar lo que le apetezca o necesite tan solo escaneando el c\u00f3digo QR (no necesita bajar la app). Elige, paga y el conductor le [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5917,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hangry ha encontrado otra manera de hacer \u2018sampling\u2019 - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/hangry-ha-encontrado-otra-manera-de-hacer-sampling\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hangry ha encontrado otra manera de hacer \u2018sampling\u2019 - Favorite News\" \/>\n<meta property=\"og:description\" content=\"Hangry est\u00e1 en marcha desde enero de 2020Una peque\u00f1a caja entre el asiento del conductor y del copiloto esconde varios productos. Es una m\u00e1quina de vending en la que pasajero puede comprar lo que le apetezca o necesite tan solo escaneando el c\u00f3digo QR (no necesita bajar la app). 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