{"id":5818,"date":"2021-03-03T23:35:18","date_gmt":"2021-03-03T20:35:18","guid":{"rendered":"https:\/\/favorite-news.com\/es\/grefusa-se-mete-en-el-mundo-gamer-de-la-mano-de-ibai-llanos\/"},"modified":"2021-03-05T12:49:29","modified_gmt":"2021-03-05T09:49:29","slug":"grefusa-se-mete-en-el-mundo-gamer-de-la-mano-de-ibai-llanos","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/grefusa-se-mete-en-el-mundo-gamer-de-la-mano-de-ibai-llanos\/","title":{"rendered":"Grefusa se mete en el mundo &#8216;gamer&#8217; de la mano de Ibai Llanos"},"content":{"rendered":"<p>La compa\u00f1\u00eda de snacks Grefusa ha elegido a Ibai Llanos, el streamer del momento y a 4 miembros m\u00e1s de su nuevo equipo, Barbe, Reven, Ander y Werlyb, para abanderar su campa\u00f1a #dateelgustazo, con la que la marca presenta su nuevo claim. As\u00ed, Grefusa se convierte en uno de los principales patrocinadores de Ibailand, como parte del nuevo posicionamiento de la marca, que tiene como objetivo acercarse al target m\u00e1s joven a trav\u00e9s del entorno gaming.Grefusa estar\u00e1 presente en los boxes de Twitch y la activaci\u00f3n contar\u00e1 con din\u00e1micas en Twitter y en Twitch, en las que los streamers conceder\u00e1n gustazos a sus seguidores a trav\u00e9s del hashtag #gustazoconcedido. Una mec\u00e1nica que la marca ya ha venido desarrollando en su propio Twitter, cumpliendo los deseos que los fans y seguidores expresan de manera espont\u00e1nea en la red social. Adem\u00e1s, los streamers disfrutar\u00e1n en primera persona durante los directos de algunos de los productos de Grefusa: Gublins, Papadelta y Pipas Tijuana. En palabras de Rafael Gandia, director de marketing de Grefusa, \u201cel proyecto de Ibai Llanos encaja a la perfecci\u00f3n con nuestra vocaci\u00f3n de divertir y sorprender a nuestros consumidores. Participar en Ibailand nos permite estar m\u00e1s cerca de nuestro p\u00fablico m\u00e1s joven, consolidar la marca Grefusa en el territorio gaming y, sobre todo, asegurar momentos de disfrute y diversi\u00f3n a nuestros consumidores de la mano de sus streamers favoritos\u201d.A trav\u00e9s de esta colaboraci\u00f3n, la compa\u00f1\u00eda de frutos secos y snacks entra en el territorio del gaming con el objetivo de poder conectar con el p\u00fablico m\u00e1s joven mediante un posicionamiento estrat\u00e9gico en Twitch y Twitter, redes sociales en las que los creadores de contenido suman m\u00e1s de siete millones y cerca de cinco millones de seguidores respectivamente. El v\u00eddeo en el que Ibai anunciaba la colaboraci\u00f3n con Grefusa en Twitch el pasado viernes alcanz\u00f3 m\u00e1s de un mill\u00f3n de visualizaciones y #gustazoconcedido se convert\u00eda en trending topic a las pocas horas.Damos la bienvenida al segundo patrocinador del proyecto pic.twitter.com\/wurJMvysjQ\u2014 Ibai (@IbaiLlanos) February 26, 2021\u00a0<script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1164743054305\/grefusa-se-mete-mundo-gamer-de-mano-de-ibai-llanos.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda de snacks Grefusa ha elegido a Ibai Llanos, el streamer del momento y a 4 miembros m\u00e1s de su nuevo equipo, Barbe, Reven, Ander y Werlyb, para abanderar su campa\u00f1a #dateelgustazo, con la que la marca presenta su nuevo claim. As\u00ed, Grefusa se convierte en uno de los principales patrocinadores de Ibailand, como [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grefusa se mete en el mundo &#039;gamer&#039; de la mano de Ibai Llanos - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/grefusa-se-mete-en-el-mundo-gamer-de-la-mano-de-ibai-llanos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grefusa se mete en el mundo &#039;gamer&#039; de la mano de Ibai Llanos - Favorite News\" \/>\n<meta property=\"og:description\" content=\"La compa\u00f1\u00eda de snacks Grefusa ha elegido a Ibai Llanos, el streamer del momento y a 4 miembros m\u00e1s de su nuevo equipo, Barbe, Reven, Ander y Werlyb, para abanderar su campa\u00f1a #dateelgustazo, con la que la marca presenta su nuevo claim. 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