{"id":5805,"date":"2021-02-28T18:38:58","date_gmt":"2021-02-28T15:38:58","guid":{"rendered":"https:\/\/favorite-news.com\/es\/asi-ha-conseguido-hero-espana-incrementar-un-500-sus-ventas-online\/"},"modified":"2021-02-28T18:39:02","modified_gmt":"2021-02-28T15:39:02","slug":"asi-ha-conseguido-hero-espana-incrementar-un-500-sus-ventas-online","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/asi-ha-conseguido-hero-espana-incrementar-un-500-sus-ventas-online\/","title":{"rendered":"As\u00ed ha conseguido Hero Espa\u00f1a incrementar un 500% sus ventas online"},"content":{"rendered":"<p>Hero Espa\u00f1a ha pisado el acelerador para capitalizar su estrategia de marketing digital y generar, a trav\u00e9s de este canal, un impacto directo en los resultados globales de negocio. Esta estrategia la est\u00e1 impulsando junto la agencia especializada en digital commerce a Elogia.\u00a0La compa\u00f1\u00eda de alimentaci\u00f3n, que comenzaba 2020 facturando m\u00e1s de 185 millones de euros al a\u00f1o, es uno de los principales players de la categor\u00eda alimentaci\u00f3n infantil en Espa\u00f1a, que representa m\u00e1s del 60% de su facturaci\u00f3n, en la que lleva a\u00f1os innovando a trav\u00e9s de su gama de productos.\u00a0A pesar de ello, quer\u00eda impulsar el canal digital dentro de sus objetivos globales de negocio. De esta forma, Hero Espa\u00f1a ha puesto en marcha una estrategia diferenciada, conjugando el entorno on y off para fortalecer cobertura y notoriedad.\u00a0Tres grandes \u00e1reas para impulsar el crecimiento de Hero Espa\u00f1a. El primer lugar, la estrategia inbound, es decir, un enfoque que apunta al crecimiento de Hero creando relaciones significativas y duraderas con el consumidor, coordinando contenidos optimizados, bas\u00e1ndose en criterios SEO, difusi\u00f3n estrat\u00e9gica y activaci\u00f3n de un plan relacional.\u00a0Por otro lado, impulsando la visi\u00f3n de rentabilidad del canal online, de tal manera que el e-commerce de Hero Espa\u00f1a ha alcanzado en 2020 un crecimiento superior al 500% en facturaci\u00f3n con respecto al a\u00f1o anterior. Tras la emergencia sanitaria provocada por la COVID-19, este canal es m\u00e1s importante que nunca y es uno de los canales en los que Hero tiene previsto seguir creciendo en el futuro.\u00a0Adem\u00e1s, de poner el \u00b4foco en el consumidor social\u00b4; la marca ha aumentado su tasa de interacci\u00f3n en redes sociales en sus perfiles de Baby y Adulto. Tambi\u00e9n ha completado su presencia con activaciones espec\u00edficas, tales como con influencers, acciones de co-marketing y otras acciones que coordinan la presencia on y off, por ejemplo, trabajar un eje de acci\u00f3n unificado entre el canal digital y grandes medios de consumo como la televisi\u00f3n, para multiplicar el impacto de cada una de las inversiones.Uno de los puntos clave de este nuevo planteamiento de la marca de alimentaci\u00f3n es el Data Empowerment, es decir, la organizaci\u00f3n y gesti\u00f3n optimizada de la informaci\u00f3n disponible y de los resultados de campa\u00f1a, planteando un nuevo an\u00e1lisis desde el foco de negocio a largo plazo y no s\u00f3lo de resultados de las campa\u00f1as.\u00a0Para ello, y para poder entender el impacto directo de las acciones de la Campa\u00f1a de Hero en facturaci\u00f3n global, desde Elogia se ha realizado una integraci\u00f3n cruzada de los indicadores que muestran y analizan el rendimiento, la progresi\u00f3n y la rentabilidad de las acciones.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1164669054305\/asi-conseguido-hero-espana-incrementar-500-ventas-online.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hero Espa\u00f1a ha pisado el acelerador para capitalizar su estrategia de marketing digital y generar, a trav\u00e9s de este canal, un impacto directo en los resultados globales de negocio. Esta estrategia la est\u00e1 impulsando junto la agencia especializada en digital commerce a Elogia.\u00a0La compa\u00f1\u00eda de alimentaci\u00f3n, que comenzaba 2020 facturando m\u00e1s de 185 millones de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5806,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>As\u00ed ha conseguido Hero Espa\u00f1a incrementar un 500% sus ventas online - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/asi-ha-conseguido-hero-espana-incrementar-un-500-sus-ventas-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As\u00ed ha conseguido Hero Espa\u00f1a incrementar un 500% sus ventas online - Favorite News\" \/>\n<meta property=\"og:description\" content=\"Hero Espa\u00f1a ha pisado el acelerador para capitalizar su estrategia de marketing digital y generar, a trav\u00e9s de este canal, un impacto directo en los resultados globales de negocio. 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