{"id":5800,"date":"2021-02-27T18:36:33","date_gmt":"2021-02-27T15:36:33","guid":{"rendered":"https:\/\/favorite-news.com\/es\/como-salirse-de-los-canones-de-la-categoria-para-relanzar-una-marca-de-papel-higienico\/"},"modified":"2021-02-27T18:36:35","modified_gmt":"2021-02-27T15:36:35","slug":"como-salirse-de-los-canones-de-la-categoria-para-relanzar-una-marca-de-papel-higienico","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/como-salirse-de-los-canones-de-la-categoria-para-relanzar-una-marca-de-papel-higienico\/","title":{"rendered":"C\u00f3mo salirse de los c\u00e1nones de la categor\u00eda para relanzar una marca de papel higi\u00e9nico"},"content":{"rendered":"<p>La creatividad es obra de la agencia peruana 121La creatividad, obra de la agencia 121, se aleja de las habituales im\u00e1genes de suavidad y ternura de su categor\u00eda, desprendi\u00e9ndose de los aspectos m\u00e1s funcionales del producto, para apostar por un mensaje inspirador que invita a los peruanos a tomar conciencia de la importancia de los peque\u00f1os y grandes actos para construir la sociedad.\u00a0\u201cA trav\u00e9s de &#8216;Limpiemos Per\u00fa&#8217;, buscamos crear una plataforma de comunicaci\u00f3n que revolucione la categor\u00eda, con un potente llamado a las personas a limpiar todo eso que frena el progreso y retrasa la verdadera transformaci\u00f3n social\u201d, explica en un comunicado Gonzalo Calmet , director creativo general de 121.\u00a0Para Lucas Bargen, director creativo de 121, hacer algo diferente y verdaderamente innovador fue la gran motivaci\u00f3n para esta campa\u00f1a. \u201cLe dimos una voz a la marca para hablar con la gente, en cualquier lugar, de un tema que nos concierne a todos\u201d, explica Bargen.\u00a0<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/internacional\/noticia\/1164672028505\/salirse-de-canones-de-categoria-relanzar-marca-de-papel-higienico.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La creatividad es obra de la agencia peruana 121La creatividad, obra de la agencia 121, se aleja de las habituales im\u00e1genes de suavidad y ternura de su categor\u00eda, desprendi\u00e9ndose de los aspectos m\u00e1s funcionales del producto, para apostar por un mensaje inspirador que invita a los peruanos a tomar conciencia de la importancia de los [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5801,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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