{"id":5785,"date":"2021-02-24T18:31:49","date_gmt":"2021-02-24T15:31:49","guid":{"rendered":"https:\/\/favorite-news.com\/es\/branded-content-bayer-estrena-una-webserie-divulgativa-sobre-el-cancer\/"},"modified":"2021-02-24T18:31:53","modified_gmt":"2021-02-24T15:31:53","slug":"branded-content-bayer-estrena-una-webserie-divulgativa-sobre-el-cancer","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/branded-content-bayer-estrena-una-webserie-divulgativa-sobre-el-cancer\/","title":{"rendered":"&#8216;Branded content&#8217;: Bayer estrena una \u2018webserie\u2019 divulgativa sobre el c\u00e1ncer"},"content":{"rendered":"<p>Imagen de la &#8216;webserie'\u00bbDr. You Rock!\u00bb es el t\u00edtulo de la webserie\u00a0creada por la farmac\u00e9utica Bayer y protagonizada por un grupo de m\u00e9dicos aficionados al rock, que decide montar una banda para practicar su otra pasi\u00f3n. Con esta premisa, esta sitcom se adentra en el d\u00eda a d\u00eda de estos profesionales, que combinan su actividad asistencial con las vicisitudes de formar parte de una banda de m\u00fasica.El grupo, formado por una onc\u00f3loga, un pat\u00f3logo, un ur\u00f3logo, una farmac\u00e9utica hospitalaria, y un paciente con c\u00e1ncer que en su d\u00eda fue rockero, se re\u00fane semanalmente en un ala abandonada del hospital. All\u00ed reflexionan sobre sus dos pasiones: el ofrecer los mejores tratamientos disponibles para sus pacientes y la m\u00fasica.Este proyecto de branded content tiene como objetivo \u00abofrecer informaci\u00f3n relevante sobre el tratamiento del c\u00e1ncer de una forma amena y que se apoya en los recursos narrativos de las series de situaci\u00f3n norteamericanas\u00bb, seg\u00fan una nota de prensa de Bayer.La serie busca conectar con la audiencia a trav\u00e9s de un lenguaje muy accesible para todos los p\u00fablicos como es el de las series de televisi\u00f3n, a fin de exponer una realidad, a menudo, muy compleja y que de otra manera costar\u00eda que llegase al p\u00fablico.Adem\u00e1s, la rigurosidad cient\u00edfica y su alto componente de actualidad en cuanto a nuevas terapias y formas de abordar el c\u00e1ncer que recoge, hacen que este contenido sea tambi\u00e9n relevante para una audiencia especializada, que adem\u00e1s se ver\u00e1 reflejada en muchas de las situaciones que describe. \u00a0La serie, que se publicar\u00e1 en cap\u00edtulos de 90 segundos cada 15 d\u00edas, estar\u00e1 disponible en la web https:\/\/www.dryourock.es\/es, que tambi\u00e9n acoger\u00e1 informaci\u00f3n sobre los temas relevantes que aparecen en cada cap\u00edtulo.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1164624054305\/branded-content-bayer-estrena-webserie-divulgativa-cancer.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagen de la &#8216;webserie&#8217;\u00bbDr. You Rock!\u00bb es el t\u00edtulo de la webserie\u00a0creada por la farmac\u00e9utica Bayer y protagonizada por un grupo de m\u00e9dicos aficionados al rock, que decide montar una banda para practicar su otra pasi\u00f3n. Con esta premisa, esta sitcom se adentra en el d\u00eda a d\u00eda de estos profesionales, que combinan su actividad [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5786,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;Branded content&#039;: Bayer estrena una \u2018webserie\u2019 divulgativa sobre el c\u00e1ncer - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/branded-content-bayer-estrena-una-webserie-divulgativa-sobre-el-cancer\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;Branded content&#039;: Bayer estrena una \u2018webserie\u2019 divulgativa sobre el c\u00e1ncer - Favorite News\" \/>\n<meta property=\"og:description\" content=\"Imagen de la &#8216;webserie&#039;\u00bbDr. You Rock!\u00bb es el t\u00edtulo de la webserie\u00a0creada por la farmac\u00e9utica Bayer y protagonizada por un grupo de m\u00e9dicos aficionados al rock, que decide montar una banda para practicar su otra pasi\u00f3n. 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