{"id":5727,"date":"2021-02-13T17:38:31","date_gmt":"2021-02-13T14:38:31","guid":{"rendered":"https:\/\/favorite-news.com\/es\/la-campana-que-une-influencers-en-un-innovador-formato-de-instagram\/"},"modified":"2021-02-13T17:38:35","modified_gmt":"2021-02-13T14:38:35","slug":"la-campana-que-une-influencers-en-un-innovador-formato-de-instagram","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/la-campana-que-une-influencers-en-un-innovador-formato-de-instagram\/","title":{"rendered":"La campa\u00f1a que une &#8216;influencers&#8217; en un innovador formato de Instagram"},"content":{"rendered":"<p>Con el objetivo de maximizar el contenido de marca y la captaci\u00f3n de la atenci\u00f3n del p\u00fablico objetivo, Foxy Cotton, con una campa\u00f1a dise\u00f1ada por Initiative, ha querido poner en valor la capacidad intr\u00ednseca que todos los seres humanos tenemos de encontrar el lado positivo hasta de las peores situaciones.As\u00ed, a trav\u00e9s de la prescripci\u00f3n incentivada de influencers,\u00a0como son Nuria Marin (@nuriasecret), Flora Gonz\u00e1lez (@floragonzalezlopez), Familia Coquetes (@familiacoquetesoficial) y Verdeliss (@verdeliss)-, la marca de papel higi\u00e9nico ha animado a los usuarios a generar una cadena de buen rollo para encarar este 2021.La estrategia digital de influencer marketing se ha desarrollado en colaboraci\u00f3n con Be a Lion, quien ha creado Magic Video, un innovador formato producido espec\u00edficamente para Instagram. Se trata de una publicaci\u00f3n dentro del feed que, con una visualizaci\u00f3n diferente, permite publicar dos piezas audiovisuales diferenciadas en la parte superior e inferior de la pantalla y dinamizar juegos creativos con ellas.Adem\u00e1s, se ha activado un\u00a0microsite patrocinado por Foxy Cotton en el que se aglutina todo lo ideado durante la campa\u00f1a y contenido m\u00e1s aspiracional, relacionado con el concepto de optimismo, que sirve de paraguas de la acci\u00f3n. Tambi\u00e9n se pueden encontrar las bases del\u00a0concurso, con el que buscan premiar a los usuarios que compartan sus experiencias de \u201cbuenrollismo\u201d, ofreci\u00e9ndoles la posibilidad de ganar una de las diez Smartbox de dos noches en la red de Paradores Nacionales.\u00a0\u00a0\u00a0\u00a0Ver esta publicaci\u00f3n en Instagram\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Una publicaci\u00f3n compartida de Nuria Marin (@nuriasecret)\u00a0<script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1164427054305\/campana-une-influencers-innovador-formato-de-instagram.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con el objetivo de maximizar el contenido de marca y la captaci\u00f3n de la atenci\u00f3n del p\u00fablico objetivo, Foxy Cotton, con una campa\u00f1a dise\u00f1ada por Initiative, ha querido poner en valor la capacidad intr\u00ednseca que todos los seres humanos tenemos de encontrar el lado positivo hasta de las peores situaciones.As\u00ed, a trav\u00e9s de la prescripci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5728,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La campa\u00f1a que une &#039;influencers&#039; 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