{"id":5708,"date":"2021-02-10T17:26:20","date_gmt":"2021-02-10T14:26:20","guid":{"rendered":"https:\/\/favorite-news.com\/es\/wallapop-marca-con-mas-presencia-en-internet-en-enero\/"},"modified":"2021-02-10T17:26:22","modified_gmt":"2021-02-10T14:26:22","slug":"wallapop-marca-con-mas-presencia-en-internet-en-enero","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/wallapop-marca-con-mas-presencia-en-internet-en-enero\/","title":{"rendered":"Wallapop, marca con m\u00e1s presencia en internet en enero"},"content":{"rendered":"<p>Imagen de la campa\u00f1a de WallapopDe acuerdo con los datos del informe, Wallapop, que estren\u00f3 campa\u00f1a, \u00a0concentr\u00f3 el 4,99% de toda la actividad publicitaria en la red, seguido de cerca por Euskaltel, con el 4,65%. Cabe destacar tambi\u00e9n la fuerte presencia en internet de Nestl\u00e9 durante este mes, lo que le hizo situarse en tercer lugar, con un 3,33% de toda la actividad comercial.Un dato este \u00faltimo rese\u00f1able pues el sector de Alimentaci\u00f3n es el cuarto por volumen de actividad, representado por un total de 185 marcas y 669 creatividades que, en conjunto, han tenido un peso en digital del 11,6%.A la cabeza por sectores ha estado Distribuci\u00f3n y Restauraci\u00f3n, con presencia de m\u00e1s de un millar de marcas y 7.988 creatividades, con un peso del 17,89%. El segundo sector dominante en enero ha sido Cultura, Ense\u00f1anza y Medios, presente con 614 marcas y 3.414 creatividades, y un peso del 12,77%. Telecomunicaciones e Internet es el sector que ha tenido mayor presencia, con un peso del 11,82% del total y presencia de 263 marcas que han generado un total de 2.542 creatividades.SitiosPor otra parte, cabe destacar tambi\u00e9n el abrumador dominio de YouTube durante el mes de enero. El canal de v\u00eddeos de Google concentr\u00f3 el 41,1% de toda la publicidad controlada en el informe. A mucha distancia le siguen Abc, con el 8,63%, y El Mundo, con el 7,54%.En total, en enero se anunciaron en internet 4.733 marcas con casi 30.000 creatividades (29.577).\u00a0\u00a0\u00a0\u00a0<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/investigacion\/noticia\/1164387031605\/wallapop-marca-mas-presencia-internet-enero.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagen de la campa\u00f1a de WallapopDe acuerdo con los datos del informe, Wallapop, que estren\u00f3 campa\u00f1a, \u00a0concentr\u00f3 el 4,99% de toda la actividad publicitaria en la red, seguido de cerca por Euskaltel, con el 4,65%. Cabe destacar tambi\u00e9n la fuerte presencia en internet de Nestl\u00e9 durante este mes, lo que le hizo situarse en tercer [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wallapop, marca con m\u00e1s presencia en internet en enero - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/wallapop-marca-con-mas-presencia-en-internet-en-enero\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wallapop, marca con m\u00e1s presencia en internet en enero - Favorite News\" \/>\n<meta property=\"og:description\" content=\"Imagen de la campa\u00f1a de WallapopDe acuerdo con los datos del informe, Wallapop, que estren\u00f3 campa\u00f1a, \u00a0concentr\u00f3 el 4,99% de toda la actividad publicitaria en la red, seguido de cerca por Euskaltel, con el 4,65%. Cabe destacar tambi\u00e9n la fuerte presencia en internet de Nestl\u00e9 durante este mes, lo que le hizo situarse en tercer [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/favorite-news.com\/es\/wallapop-marca-con-mas-presencia-en-internet-en-enero\/\" \/>\n<meta property=\"og:site_name\" content=\"Favorite News\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-10T14:26:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-10T14:26:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2021\/01\/Wallapop-cuenta-historias-reales-de-cambio-en-su-nueva-campana.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"530\" \/>\n\t<meta property=\"og:image:height\" content=\"303\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"favorite-news\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"favorite-news\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wallapop-marca-con-mas-presencia-en-internet-en-enero\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wallapop-marca-con-mas-presencia-en-internet-en-enero\\\/\"},\"author\":{\"name\":\"favorite-news\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/#\\\/schema\\\/person\\\/b91573b717dcfa5e4696032a9d28d3e8\"},\"headline\":\"Wallapop, marca con m\u00e1s presencia en internet en enero\",\"datePublished\":\"2021-02-10T14:26:20+00:00\",\"dateModified\":\"2021-02-10T14:26:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wallapop-marca-con-mas-presencia-en-internet-en-enero\\\/\"},\"wordCount\":250,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wallapop-marca-con-mas-presencia-en-internet-en-enero\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2021\\\/01\\\/Wallapop-cuenta-historias-reales-de-cambio-en-su-nueva-campana.jpg\",\"articleSection\":[\"NOTICIAS DE INTERNET MARKETING\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/favorite-news.com\\\/es\\\/wallapop-marca-con-mas-presencia-en-internet-en-enero\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wallapop-marca-con-mas-presencia-en-internet-en-enero\\\/\",\"url\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wallapop-marca-con-mas-presencia-en-internet-en-enero\\\/\",\"name\":\"Wallapop, marca con m\u00e1s presencia en internet en enero - Favorite News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wallapop-marca-con-mas-presencia-en-internet-en-enero\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wallapop-marca-con-mas-presencia-en-internet-en-enero\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2021\\\/01\\\/Wallapop-cuenta-historias-reales-de-cambio-en-su-nueva-campana.jpg\",\"datePublished\":\"2021-02-10T14:26:20+00:00\",\"dateModified\":\"2021-02-10T14:26:22+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/#\\\/schema\\\/person\\\/b91573b717dcfa5e4696032a9d28d3e8\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wallapop-marca-con-mas-presencia-en-internet-en-enero\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/favorite-news.com\\\/es\\\/wallapop-marca-con-mas-presencia-en-internet-en-enero\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wallapop-marca-con-mas-presencia-en-internet-en-enero\\\/#primaryimage\",\"url\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2021\\\/01\\\/Wallapop-cuenta-historias-reales-de-cambio-en-su-nueva-campana.jpg\",\"contentUrl\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2021\\\/01\\\/Wallapop-cuenta-historias-reales-de-cambio-en-su-nueva-campana.jpg\",\"width\":530,\"height\":303,\"caption\":\"Wallapop cuenta historias reales de cambio en su nueva campa\u00f1a\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wallapop-marca-con-mas-presencia-en-internet-en-enero\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Wallapop, marca con m\u00e1s presencia en internet en enero\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/\",\"name\":\"Favorite News\",\"description\":\"Favorite News Espa\u00f1a\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/#\\\/schema\\\/person\\\/b91573b717dcfa5e4696032a9d28d3e8\",\"name\":\"favorite-news\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c5a5cb12b74e9d517ee91cf570335b7d16177f1977cc91db161adfa435945a7?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c5a5cb12b74e9d517ee91cf570335b7d16177f1977cc91db161adfa435945a7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c5a5cb12b74e9d517ee91cf570335b7d16177f1977cc91db161adfa435945a7?s=96&d=mm&r=g\",\"caption\":\"favorite-news\"},\"url\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/author\\\/pt\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Wallapop, marca con m\u00e1s presencia en internet en enero - Favorite News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/favorite-news.com\/es\/wallapop-marca-con-mas-presencia-en-internet-en-enero\/","og_locale":"es_ES","og_type":"article","og_title":"Wallapop, marca con m\u00e1s presencia en internet en enero - Favorite News","og_description":"Imagen de la campa\u00f1a de WallapopDe acuerdo con los datos del informe, Wallapop, que estren\u00f3 campa\u00f1a, \u00a0concentr\u00f3 el 4,99% de toda la actividad publicitaria en la red, seguido de cerca por Euskaltel, con el 4,65%. Cabe destacar tambi\u00e9n la fuerte presencia en internet de Nestl\u00e9 durante este mes, lo que le hizo situarse en tercer [&hellip;]","og_url":"https:\/\/favorite-news.com\/es\/wallapop-marca-con-mas-presencia-en-internet-en-enero\/","og_site_name":"Favorite News","article_published_time":"2021-02-10T14:26:20+00:00","article_modified_time":"2021-02-10T14:26:22+00:00","og_image":[{"width":530,"height":303,"url":"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2021\/01\/Wallapop-cuenta-historias-reales-de-cambio-en-su-nueva-campana.jpg","type":"image\/jpeg"}],"author":"favorite-news","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"favorite-news","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/favorite-news.com\/es\/wallapop-marca-con-mas-presencia-en-internet-en-enero\/#article","isPartOf":{"@id":"https:\/\/favorite-news.com\/es\/wallapop-marca-con-mas-presencia-en-internet-en-enero\/"},"author":{"name":"favorite-news","@id":"https:\/\/favorite-news.com\/es\/#\/schema\/person\/b91573b717dcfa5e4696032a9d28d3e8"},"headline":"Wallapop, marca con m\u00e1s presencia en internet en enero","datePublished":"2021-02-10T14:26:20+00:00","dateModified":"2021-02-10T14:26:22+00:00","mainEntityOfPage":{"@id":"https:\/\/favorite-news.com\/es\/wallapop-marca-con-mas-presencia-en-internet-en-enero\/"},"wordCount":250,"commentCount":0,"image":{"@id":"https:\/\/favorite-news.com\/es\/wallapop-marca-con-mas-presencia-en-internet-en-enero\/#primaryimage"},"thumbnailUrl":"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2021\/01\/Wallapop-cuenta-historias-reales-de-cambio-en-su-nueva-campana.jpg","articleSection":["NOTICIAS DE INTERNET MARKETING"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/favorite-news.com\/es\/wallapop-marca-con-mas-presencia-en-internet-en-enero\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/favorite-news.com\/es\/wallapop-marca-con-mas-presencia-en-internet-en-enero\/","url":"https:\/\/favorite-news.com\/es\/wallapop-marca-con-mas-presencia-en-internet-en-enero\/","name":"Wallapop, marca con m\u00e1s presencia en internet en enero - Favorite News","isPartOf":{"@id":"https:\/\/favorite-news.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/favorite-news.com\/es\/wallapop-marca-con-mas-presencia-en-internet-en-enero\/#primaryimage"},"image":{"@id":"https:\/\/favorite-news.com\/es\/wallapop-marca-con-mas-presencia-en-internet-en-enero\/#primaryimage"},"thumbnailUrl":"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2021\/01\/Wallapop-cuenta-historias-reales-de-cambio-en-su-nueva-campana.jpg","datePublished":"2021-02-10T14:26:20+00:00","dateModified":"2021-02-10T14:26:22+00:00","author":{"@id":"https:\/\/favorite-news.com\/es\/#\/schema\/person\/b91573b717dcfa5e4696032a9d28d3e8"},"breadcrumb":{"@id":"https:\/\/favorite-news.com\/es\/wallapop-marca-con-mas-presencia-en-internet-en-enero\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/favorite-news.com\/es\/wallapop-marca-con-mas-presencia-en-internet-en-enero\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/favorite-news.com\/es\/wallapop-marca-con-mas-presencia-en-internet-en-enero\/#primaryimage","url":"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2021\/01\/Wallapop-cuenta-historias-reales-de-cambio-en-su-nueva-campana.jpg","contentUrl":"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2021\/01\/Wallapop-cuenta-historias-reales-de-cambio-en-su-nueva-campana.jpg","width":530,"height":303,"caption":"Wallapop cuenta historias reales de cambio en su nueva campa\u00f1a"},{"@type":"BreadcrumbList","@id":"https:\/\/favorite-news.com\/es\/wallapop-marca-con-mas-presencia-en-internet-en-enero\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/favorite-news.com\/es\/"},{"@type":"ListItem","position":2,"name":"Wallapop, marca con m\u00e1s presencia en internet en enero"}]},{"@type":"WebSite","@id":"https:\/\/favorite-news.com\/es\/#website","url":"https:\/\/favorite-news.com\/es\/","name":"Favorite News","description":"Favorite News Espa\u00f1a","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/favorite-news.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/favorite-news.com\/es\/#\/schema\/person\/b91573b717dcfa5e4696032a9d28d3e8","name":"favorite-news","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/6c5a5cb12b74e9d517ee91cf570335b7d16177f1977cc91db161adfa435945a7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6c5a5cb12b74e9d517ee91cf570335b7d16177f1977cc91db161adfa435945a7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6c5a5cb12b74e9d517ee91cf570335b7d16177f1977cc91db161adfa435945a7?s=96&d=mm&r=g","caption":"favorite-news"},"url":"https:\/\/favorite-news.com\/es\/author\/pt\/"}]}},"_links":{"self":[{"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/posts\/5708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/comments?post=5708"}],"version-history":[{"count":1,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/posts\/5708\/revisions"}],"predecessor-version":[{"id":5709,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/posts\/5708\/revisions\/5709"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/media\/5610"}],"wp:attachment":[{"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/media?parent=5708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/categories?post=5708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/tags?post=5708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}