{"id":5605,"date":"2021-01-23T14:53:34","date_gmt":"2021-01-23T11:53:34","guid":{"rendered":"https:\/\/favorite-news.com\/es\/esta-es-la-primera-guia-de-buenas-practicas-en-e-commerce-de-iab\/"},"modified":"2021-01-23T14:53:36","modified_gmt":"2021-01-23T11:53:36","slug":"esta-es-la-primera-guia-de-buenas-practicas-en-e-commerce-de-iab","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/esta-es-la-primera-guia-de-buenas-practicas-en-e-commerce-de-iab\/","title":{"rendered":"Esta es la primera gu\u00eda de buenas pr\u00e1cticas en \u2018e-commerce\u2019 de IAB"},"content":{"rendered":"<p>El impacto de la COVID-19 conllevar\u00e1 la proliferaci\u00f3n de nuevas tecnolog\u00edas y plataformas que busquen abordar nuestros nuevos h\u00e1bitos de consumo y esta gu\u00eda tiene como objetivo que las empresas y marcas tengan en cuenta que se han de mantener al tanto de todos estos cambios, poner al d\u00eda a sus equipos de experiencia del cliente y responder de manera \u00e1gil a las necesidades de su consumidor, afirman desde la IAB, quien hace unos meses present\u00f3 un estudio sobre el e-commerce en nuestro pa\u00eds.En la gu\u00eda se pueden ver diferentes apartados espec\u00edficos que tienen como objetivo ayudar a los e-commerce a entender y a utilizar las buenas pr\u00e1cticas explicadas en este documento.Entre los contenidos de esta gu\u00eda est\u00e1 el e-commerce en contexto Covid, c\u00f3mo es el perfil del internauta y del comprador, e-commerce vs. marketplaces, las plataformas de comercio electr\u00f3nico, c\u00f3mo potenciar un e-commerce, on boarding marketplaces o el marco legal de esta disciplina.Adem\u00e1s, la gu\u00eda cuenta con un glosario y con cap\u00edtulo dedicado al marco legal del e-commerce que ayudar\u00e1 a las marcas y a las empresas que quieren tener o actualizar.Acceder a la gu\u00eda desde este enlace.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/investigacion\/noticia\/1164070031605\/primera-guia-de-buenas-practicas-e-commerce-de-iab.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El impacto de la COVID-19 conllevar\u00e1 la proliferaci\u00f3n de nuevas tecnolog\u00edas y plataformas que busquen abordar nuestros nuevos h\u00e1bitos de consumo y esta gu\u00eda tiene como objetivo que las empresas y marcas tengan en cuenta que se han de mantener al tanto de todos estos cambios, poner al d\u00eda a sus equipos de experiencia del [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5327,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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