{"id":5500,"date":"2021-01-04T12:56:47","date_gmt":"2021-01-04T09:56:47","guid":{"rendered":"https:\/\/favorite-news.com\/es\/branded-content-de-ikea-centrado-en-el-bienestar-emocional\/"},"modified":"2021-01-04T12:56:49","modified_gmt":"2021-01-04T09:56:49","slug":"branded-content-de-ikea-centrado-en-el-bienestar-emocional","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/branded-content-de-ikea-centrado-en-el-bienestar-emocional\/","title":{"rendered":"&#8216;Branded content&#8217; de Ikea centrado en el bienestar emocional"},"content":{"rendered":"<p>Fernando BotellaComo parte de su campa\u00f1a de Navidad, Ikea ha lanzado un programa protagonizado por varios expertos para concienciar y ayudar a que cada hogar sea un refugio de bienestar emocional. Bajo el nombre de \u2018Formando hogar\u2019, la iniciativa re\u00fane en YouTube una serie de episodios que tratan sobre la importancia de nuestras relaciones con las personas con las que convivimos y c\u00f3mo nuestro estilo de vida en el hogar influye en nuestro bienestar emocional.\u00a0 Adem\u00e1s se difundir\u00e1 a trav\u00e9s de la web y redes sociales de la compa\u00f1\u00eda.La solidaridad, la actitud positiva y la creatividad son los temas en los que se enfocan los tres primeros cap\u00edtulos que protagonizan el psic\u00f3logo Alberto Soler, la psiquiatra Marian Rojas-Estap\u00e9 y el experto en creatividad Fernando Botella. A estos se ir\u00e1n uniendo a lo largo de todo el a\u00f1o y con periodicidad mensual, nuevos episodios en los que expertos de diferentes disciplinascontinuar\u00e1n profundizando en el territorio emocionaldel hogar.\u00a0En palabras de Laura Dur\u00e1n, directora de marketing de Ikea, \u201ccon este proyecto nativo digital queremos apoyar a las familias desde otro \u00e1ngulo. Nos gustar\u00eda invitar a la reflexi\u00f3n acerca de la importancia que tienen los aspectos emocionales en nuestros hogares e inspirar a las familias a generar una buena convivencia y un buen bienestar emocional en ellos. Lo hacemos desde la humildad de ser una empresa capaz de llegar a millones de hogares, con la esperanza de que nuestro tama\u00f1o pueda amplificar el alcance del mensaje y ser tambi\u00e9n agente social e inspirador para otros\u201d.Esta iniciativa nace como parte del prop\u00f3sito que ha anunciado recientemente la compa\u00f1\u00eda,\u00a0comprometi\u00e9ndose a conseguir una mayor igualdad econ\u00f3mica y social y para conseguirlo va a destinar recursos econ\u00f3micos y humanos en un plan que ha arrancado esta Navidad con la donaci\u00f3n de muebles de estudio a familias vulnerables a trav\u00e9s de la ONG Save the Children. Adem\u00e1s, se ha reservado un mill\u00f3n de euros para seguir contribuyendo con otras asociaciones, ONG\u00b4s y autoridades locales en todo el territorio en la lucha contra la Covid-19 y sus efectos sociales.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1163770054305\/branded-content-de-ikea-centrado-bienestar-emocional.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fernando BotellaComo parte de su campa\u00f1a de Navidad, Ikea ha lanzado un programa protagonizado por varios expertos para concienciar y ayudar a que cada hogar sea un refugio de bienestar emocional. Bajo el nombre de \u2018Formando hogar\u2019, la iniciativa re\u00fane en YouTube una serie de episodios que tratan sobre la importancia de nuestras relaciones con [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;Branded content&#039; de Ikea centrado en el bienestar emocional - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/branded-content-de-ikea-centrado-en-el-bienestar-emocional\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;Branded content&#039; de Ikea centrado en el bienestar emocional - Favorite News\" \/>\n<meta property=\"og:description\" content=\"Fernando BotellaComo parte de su campa\u00f1a de Navidad, Ikea ha lanzado un programa protagonizado por varios expertos para concienciar y ayudar a que cada hogar sea un refugio de bienestar emocional. 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