{"id":5478,"date":"2020-12-31T11:59:46","date_gmt":"2020-12-31T08:59:46","guid":{"rendered":"https:\/\/favorite-news.com\/es\/las-diez-noticias-mas-leidas-en-marketingnews-en-2020\/"},"modified":"2020-12-31T11:59:49","modified_gmt":"2020-12-31T08:59:49","slug":"las-diez-noticias-mas-leidas-en-marketingnews-en-2020","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/las-diez-noticias-mas-leidas-en-marketingnews-en-2020\/","title":{"rendered":"Las diez noticias m\u00e1s le\u00eddas en MarketingNews en 2020"},"content":{"rendered":"<p>La campa\u00f1a de Ikea que ha sido el contenido m\u00e1s visto en MarketingNews en 20201. Ikea estren\u00f3 el pasado mes de abril una campa\u00f1a protagonizada por la cineasta Isabel Coixet y los usuarios de nuestra web la han aupado al primer puesto del p\u00f3dium de visitas de 2020.2. El pasado mes de septiembre McDonald&#8217;s anunciaba el lanzamiento de una hamburguesa elaborada con ingredientes espa\u00f1oles, noticia que ha sido la segunda m\u00e1s le\u00edda del a\u00f1o en nuestra web.3. La marca de licor Ruavieja, famosa por su mensaje de \u00abTenemos que vernos m\u00e1s\u00bb, adaptaba su mensaje navide\u00f1o por las restricciones debidas a la pandemia.\u00a04. En pleno confinamiento, Ipsos adelantaba en un estudio c\u00f3mo ser\u00eda el consumidor surgido de la crisis, un tema que ha interesado tanto a los lectores que se ha convertido en el cuarto m\u00e1s le\u00eddo del a\u00f1o.5. Los fondos para las videollamadas de Ikea son el quinto contenido m\u00e1s visitado, por lo que este anunciante aparece por partida doble \u00a0en este ranking.6. Un jingle muy pegadizo es la clave del \u00e9xito de esta campa\u00f1a (y esta noticia) de Desigual.7. Para San Valent\u00edn, Toyota lanz\u00f3 una acci\u00f3n muy llamativa: el Yarisfyer.8. La campa\u00f1a de las rebajas de enero de 2020 de El Corte Ingl\u00e9s, con un jingle que dec\u00eda \u00abEste a\u00f1o s\u00e9 que s\u00ed\u00bb, no hac\u00eda presagiar lo que nos esperaba y fue una noticia muy le\u00edda.9. Tampoco nos im\u00e1ginabamos la magnitud de la pandemia \u00a0el 29 de febrero cuando Burger King lanz\u00f3 esta promoci\u00f3n \u00a0en la que regalaba Whoppers a los que hab\u00edan nacido ese d\u00eda, como el presidente Pedro S\u00e1nchez.\u00a010. Glowy, la marca de hard seltzer de Mahou San Miguel, se cuela en este ranking para demostrar que la innovaci\u00f3n es el camino por el que las \u00a0marcas pueden superar esta crisis.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1163754054305\/diez-noticias-mas-leidas-marketingnews-2020.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a de Ikea que ha sido el contenido m\u00e1s visto en MarketingNews en 20201. Ikea estren\u00f3 el pasado mes de abril una campa\u00f1a protagonizada por la cineasta Isabel Coixet y los usuarios de nuestra web la han aupado al primer puesto del p\u00f3dium de visitas de 2020.2. El pasado mes de septiembre McDonald&#8217;s anunciaba [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5479,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las diez noticias m\u00e1s le\u00eddas en MarketingNews en 2020 - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/las-diez-noticias-mas-leidas-en-marketingnews-en-2020\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las diez noticias m\u00e1s le\u00eddas en MarketingNews en 2020 - Favorite News\" \/>\n<meta property=\"og:description\" content=\"La campa\u00f1a de Ikea que ha sido el contenido m\u00e1s visto en MarketingNews en 20201. 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