{"id":5462,"date":"2020-12-28T11:05:30","date_gmt":"2020-12-28T08:05:30","guid":{"rendered":"https:\/\/favorite-news.com\/es\/la-campana-que-busca-que-compres-atun-rojo-online\/"},"modified":"2020-12-28T11:05:33","modified_gmt":"2020-12-28T08:05:33","slug":"la-campana-que-busca-que-compres-atun-rojo-online","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/la-campana-que-busca-que-compres-atun-rojo-online\/","title":{"rendered":"La campa\u00f1a que busca que compres at\u00fan rojo online"},"content":{"rendered":"<p>El producto es el protagonista de la campa\u00f1aLa agencia Ogilvy Barcelona recomend\u00f3 a Balfeg\u00f3 hacer una campa\u00f1a de marca basada en el producto crudo. \u201cSi el producto es bueno, y el at\u00fan de Balfeg\u00f3 lo es, la mejor campa\u00f1a es el propio producto\u201d, explica en un comunicado\u00a0Camil Roca, responsable creativo del proyecto. Pero, adem\u00e1s, prioriz\u00f3 la creaci\u00f3n de un c\u00f3digo de comunicaci\u00f3n basado en colores rojos y negros, asociados a las gamas premium. Se trataba de que Balfeg\u00f3 se apropiara del rojo como el color del at\u00fan aut\u00e9ntico y de calidad, y de ah\u00ed surgi\u00f3 el claim: \u2018Balfeg\u00f3, el color de l\u2019aut\u00e8ntica tonyina roja\u2019 (\u2018Balfeg\u00f3, el color del aut\u00e9ntico at\u00fan rojo).El spot, de 20 segundos, muestra im\u00e1genes en claroscuros con el foco de luz dirigido a un gran at\u00fan sin cocinar, en el que se ejecuta el corte Kaitai, t\u00e9cnica que hace de cortar at\u00fan un arte milenario. El afilado cuchillo y el movimiento de la c\u00e1mara combinan a la perfecci\u00f3n con una m\u00fasica que contribuye al resultado final: una elegante y sincronizada pieza en la que los recursos sonoros cobran gran importancia y que magnifica, a\u00fan m\u00e1s, la jugosidad y la calidad del producto fresco.\u2018Siempre en los mejores restaurantes del mundo&#8230; y ahora tambi\u00e9n en tu casa\u201d -dice la locuci\u00f3n mientras se muestran primer\u00edsimos planos del producto. Es entonces cuando se introduce la novedad: \u2018Compra ahora en balfego.com\u2019. Y se cierra la pieza con el claim y el sello de excelencia, sostenibilidad y trazabilidad de la marca, que aparece a la vez que el sonido de las olas del mar. Hay dos versiones del anuncio con diferentesescenas del producto, pero misma est\u00e9tica. \u201cDe esta manera, \u201cla campa\u00f1a deja claro que el mejor at\u00fan es el at\u00fan rojo, que Balfeg\u00f3 es la referencia mundial en este producto y que ahora se puede consumir en los mejores restaurantes, pero, adem\u00e1s, se puede adquirir directamente en el nuevo e-commerce\u201d, comenta\u00a0Roca.\u00a0Las dos versiones del anuncio se alternar\u00e1n en la televisi\u00f3n auton\u00f3mica catalana, pero la campa\u00f1a dispone adem\u00e1s de telepromociones en diferentes espacios de Atresmedia que ser\u00e1n grabadas por distintos presentadores y presentadoras. Adem\u00e1s, hay campa\u00f1a de performance en redes sociales y Google Ads.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1163729054305\/campana-busca-compres-atun-rojo-online.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El producto es el protagonista de la campa\u00f1aLa agencia Ogilvy Barcelona recomend\u00f3 a Balfeg\u00f3 hacer una campa\u00f1a de marca basada en el producto crudo. \u201cSi el producto es bueno, y el at\u00fan de Balfeg\u00f3 lo es, la mejor campa\u00f1a es el propio producto\u201d, explica en un comunicado\u00a0Camil Roca, responsable creativo del proyecto. Pero, adem\u00e1s, prioriz\u00f3 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La campa\u00f1a que busca que compres at\u00fan rojo online - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/la-campana-que-busca-que-compres-atun-rojo-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La campa\u00f1a que busca que compres at\u00fan rojo online - Favorite News\" \/>\n<meta property=\"og:description\" content=\"El producto es el protagonista de la campa\u00f1aLa agencia Ogilvy Barcelona recomend\u00f3 a Balfeg\u00f3 hacer una campa\u00f1a de marca basada en el producto crudo. \u201cSi el producto es bueno, y el at\u00fan de Balfeg\u00f3 lo es, la mejor campa\u00f1a es el propio producto\u201d, explica en un comunicado\u00a0Camil Roca, responsable creativo del proyecto. 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