{"id":5447,"date":"2020-12-25T10:52:30","date_gmt":"2020-12-25T07:52:30","guid":{"rendered":"https:\/\/favorite-news.com\/es\/el-almendro-no-vuelve-este-ano-a-television-por-navidad\/"},"modified":"2020-12-25T10:52:33","modified_gmt":"2020-12-25T07:52:33","slug":"el-almendro-no-vuelve-este-ano-a-television-por-navidad","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/el-almendro-no-vuelve-este-ano-a-television-por-navidad\/","title":{"rendered":"El Almendro no vuelve este a\u00f1o a televisi\u00f3n por Navidad"},"content":{"rendered":"<p>Uno de los lanzamientos m\u00e1s recientes de la marca La campa\u00f1a navide\u00f1a de El Almendro este a\u00f1o se limita a punto de venta, con acciones tambi\u00e9n en redes sociales y se centra, fundamentalmente, en las \u00faltimas novedades de producto.La raz\u00f3n, seg\u00fan recogen diferentes medios, es que la marca no ha querido renunciar a su hist\u00f3rico lema que, por razones obvias, no encaja con as actuales circunstancias sanitarias que lo que recomiendan, precisamente, es reducir al m\u00ednimo los encuentros familiares en esta \u00e9poca para evitar los contagios por coronavirus.\u00a0El jingle fue creado por el compositor \u00c1lvaro Nieto en 1980 y, desde entonces, en diferentes versiones, ha sido fiel a la cita navide\u00f1a, hasta este a\u00f1o.&amp;Ros\u00e0s es la agencia responsable de la comunicaci\u00f3n de la marca desde hace varios a\u00f1os, con Mediaworks en la gesti\u00f3n de medios. Fue la encargada del reposicionamiento emprendido por la firma de turrones en 2018 en un proceso de ampliaci\u00f3n de su gama de productos con el objetivo de desestacionalizar la marca fuera de la Navidad. Precisamente una de esas novedades de producto, los palitos de turr\u00f3n, son los que centran la comunicaci\u00f3n de la marca en el punto de venta.Recopilamos los \u00faltimos anuncios navide\u00f1os de la marca:\u00a0<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1163748054305\/almendro-no-vuelve-ano-television-navidad.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uno de los lanzamientos m\u00e1s recientes de la marca La campa\u00f1a navide\u00f1a de El Almendro este a\u00f1o se limita a punto de venta, con acciones tambi\u00e9n en redes sociales y se centra, fundamentalmente, en las \u00faltimas novedades de producto.La raz\u00f3n, seg\u00fan recogen diferentes medios, es que la marca no ha querido renunciar a su hist\u00f3rico [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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