{"id":5341,"date":"2020-12-07T19:35:43","date_gmt":"2020-12-07T16:35:43","guid":{"rendered":"https:\/\/favorite-news.com\/es\/freixenet-pasa-de-las-burbujas-y-se-centra-en-historias-cotidianas\/"},"modified":"2020-12-07T19:35:45","modified_gmt":"2020-12-07T16:35:45","slug":"freixenet-pasa-de-las-burbujas-y-se-centra-en-historias-cotidianas","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/freixenet-pasa-de-las-burbujas-y-se-centra-en-historias-cotidianas\/","title":{"rendered":"Freixenet pasa de las burbujas y se centra en historias cotidianas"},"content":{"rendered":"<p>La creatividad es de HavasAtr\u00e1s quedaron las campa\u00f1as de Navidad de Freixenet con famosos y burbujas que tanta notoriedad dieron a la marca en los a\u00f1os Ochenta y Noventa. Ahora el objetivo de la compa\u00f1\u00eda est\u00e1 puesto en \u00abdesestacionalizar el consumo de cava y que la gente lo consuma de manera informal\u00bb, ha explicado en rueda de prensa Pedro Ferrer, vicepresidente y CEO de Grupo Freixenet.Gabriela Rivieccio, directora de marketing en Espa\u00f1a de Grupo Freixenet, ha definido la campa\u00f1a\u00a0\u00a0com \u00abfresca, divertida y relevante\u00bb. Firmada por\u00a0Havas Espa\u00f1a, la creatividad se difunde en televisi\u00f3n e internet, y la intenci\u00f3n era que \u00abel consumidor se viera reflejado\u00bb, pero obviando detalles como las mascarillas.\u00a0Gabriela: \u00abCreemos que ya tenemos demasiada vista la mascarilla como para volver a incidir en esto. Nos hemos decantado por una historia de alegr\u00eda y positivismo\u00bb, ha afirmado\u00a0Rivieccio.El spot incluye seis escenas que muestran diferentes momentos y c\u00f3mo sus protagonistas los celebran entre amigos o familia, estableciendo una conversaci\u00f3n entre el narrador, los personajes y el espectador. Adem\u00e1s, el tono positivo y fresco se une al festivo que caracteriza a Freixenet en esta campa\u00f1a que busca representar a todos los p\u00fablicos. \u00abEl spot refleja seis escenas en las que cualquier consumidor se puede sentir reflejado\u00bb, ha asegurado Jes\u00fas Lada, director creativo ejecutivo de Havas Espa\u00f1a.Adem\u00e1s, Freixenet colaborar\u00e1 con la Federaci\u00f3n Espa\u00f1ola de Bancos de Alimentos (FESBAL) a trav\u00e9s de un concurso en sus redes sociales animando a los usuarios a publicar como celebran momentos informales y especiales de la vida. Por cada momento de celebraci\u00f3n compartido, Freixenet realizar\u00e1 una aportaci\u00f3n a FESBAL.PrevisionesSobre c\u00f3mo le ha afectado a las ventas la pandemia, Ferrer ha se\u00f1alado que este han \u00abresistido \u00abien\u00bb, gracias a sus ventas internacionales. \u00abEl pa\u00eds m\u00e1s dif\u00edcil para nosotros est\u00e1 siendo Espa\u00f1a, por nuestra dependencia del turismo\u00bb, ha informado. Sobre la Navidad, el CEO de la compa\u00f1\u00eda ha dicho que esperan que la Navidad sea \u00abnormal. Estamos ilusionados con la campa\u00f1a y con tener un buen mes de diciembre. Noviembre ha sido un buen mes en muchos mercados\u00bb.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1163373054305\/freixenet-pasa-de-burbujas-y-se-centra-historias-cotidianas.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La creatividad es de HavasAtr\u00e1s quedaron las campa\u00f1as de Navidad de Freixenet con famosos y burbujas que tanta notoriedad dieron a la marca en los a\u00f1os Ochenta y Noventa. Ahora el objetivo de la compa\u00f1\u00eda est\u00e1 puesto en \u00abdesestacionalizar el consumo de cava y que la gente lo consuma de manera informal\u00bb, ha explicado en [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Freixenet pasa de las burbujas y se centra en historias cotidianas - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/freixenet-pasa-de-las-burbujas-y-se-centra-en-historias-cotidianas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Freixenet pasa de las burbujas y se centra en historias cotidianas - Favorite News\" \/>\n<meta property=\"og:description\" content=\"La creatividad es de HavasAtr\u00e1s quedaron las campa\u00f1as de Navidad de Freixenet con famosos y burbujas que tanta notoriedad dieron a la marca en los a\u00f1os Ochenta y Noventa. Ahora el objetivo de la compa\u00f1\u00eda est\u00e1 puesto en \u00abdesestacionalizar el consumo de cava y que la gente lo consuma de manera informal\u00bb, ha explicado en [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/favorite-news.com\/es\/freixenet-pasa-de-las-burbujas-y-se-centra-en-historias-cotidianas\/\" \/>\n<meta property=\"og:site_name\" content=\"Favorite News\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-07T16:35:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-07T16:35:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2020\/12\/Freixenet-pasa-de-las-burbujas-y-se-centra-en-historias.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"530\" \/>\n\t<meta property=\"og:image:height\" content=\"306\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"favorite-news\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"favorite-news\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/freixenet-pasa-de-las-burbujas-y-se-centra-en-historias-cotidianas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/freixenet-pasa-de-las-burbujas-y-se-centra-en-historias-cotidianas\\\/\"},\"author\":{\"name\":\"favorite-news\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/#\\\/schema\\\/person\\\/b91573b717dcfa5e4696032a9d28d3e8\"},\"headline\":\"Freixenet pasa de las burbujas y se centra en historias cotidianas\",\"datePublished\":\"2020-12-07T16:35:43+00:00\",\"dateModified\":\"2020-12-07T16:35:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/freixenet-pasa-de-las-burbujas-y-se-centra-en-historias-cotidianas\\\/\"},\"wordCount\":390,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/freixenet-pasa-de-las-burbujas-y-se-centra-en-historias-cotidianas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2020\\\/12\\\/Freixenet-pasa-de-las-burbujas-y-se-centra-en-historias.jpg\",\"articleSection\":[\"NOTICIAS DE INTERNET MARKETING\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/favorite-news.com\\\/es\\\/freixenet-pasa-de-las-burbujas-y-se-centra-en-historias-cotidianas\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/freixenet-pasa-de-las-burbujas-y-se-centra-en-historias-cotidianas\\\/\",\"url\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/freixenet-pasa-de-las-burbujas-y-se-centra-en-historias-cotidianas\\\/\",\"name\":\"Freixenet pasa de las burbujas y se centra en historias cotidianas - 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