{"id":5321,"date":"2020-12-05T19:10:21","date_gmt":"2020-12-05T16:10:21","guid":{"rendered":"https:\/\/favorite-news.com\/es\/pescanova-recupera-la-cancion-mas-navidena-de-mecano-pero-a-su-manera\/"},"modified":"2020-12-05T19:10:23","modified_gmt":"2020-12-05T16:10:23","slug":"pescanova-recupera-la-cancion-mas-navidena-de-mecano-pero-a-su-manera","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/pescanova-recupera-la-cancion-mas-navidena-de-mecano-pero-a-su-manera\/","title":{"rendered":"Pescanova recupera la canci\u00f3n m\u00e1s navide\u00f1a de Mecano, pero a su manera"},"content":{"rendered":"<p>La creatividad es de Lola MullenLoweTras recuperar el a\u00f1o pasado al Calvo de la Navidad y, el anterior, afeitar el bigote a Vicente del Bosque, \u00a0este a\u00f1o, el anuncio de Navidad de Pescanova ha utilizado para su campa\u00f1a la ic\u00f3nica canci\u00f3n \u201cUn a\u00f1o m\u00e1s\u201d que el grupo Mecano populariz\u00f3 en 1988.Bajo el claim \u201cSi vamos a hacer algo a la vez, hag\u00e1moslo bien\u201d, la campa\u00f1a, obra de Lola MullenLowe, apela al poder de la tradici\u00f3n y los buenos momentos que se comparten en esta \u00e9poca:? \u201cEn Navidad pasan muchas cosas extraordinarias, pero pocas tan especiales como que millones de personas hagan exactamente lo mismo sin que haya ninguna tradici\u00f3n escrita que diga que hay que hacerlo\u201d. Ese es el mensaje que da inicio al nuevo spot de Pescanova, que est\u00e1 inspirado en los valores que nos unen, en que se junten las familias y las costumbres que infunde el esp\u00edritu navide\u00f1o. \u201cEn un a\u00f1o tan dif\u00edcil como este quer\u00edamos devolver la sonrisa, transmitir alegr\u00eda y reivindicar esos momentos que todos los espa\u00f1oles compartimos en estas fechas: el placer de disfrutar juntos, all\u00e1 donde estemos, de un plato de langostinos\u201d, explican desde la marca.En la versi\u00f3n que Pescanova hace de la popular canci\u00f3n de Mecano se menciona a diferentes colectivos (\u201cmarineros, soldados, solteros, casados&#8230;\u201d), y hace adem\u00e1s extensiva la letra a diferentes lugares de toda Espa\u00f1a (\u201cGirona, Valencia, Vitoria y Gij\u00f3n, Canarias, Granada&#8230;\u201d) e incluso a distintos apellidos (los Garc\u00eda, Rodr\u00edguez, Mar\u00edn, Alarc\u00f3n&#8230;),convirtiendo a las familias y a los consumidores reales en los aut\u00e9nticos protagonistas del anuncio, juntos f\u00edsicamente o a trav\u00e9s de una pantalla.Vicente del Bosque y Jordi Hurtado, presentador del programa \u00abSaber y ganar\u00bb, que lleva en antena m\u00e1s de 20 a\u00f1os, son las estrellas invitadas del anuncio de Navidad de la marca, que se difunde en internet y televisi\u00f3n. Initiative maneja los medios.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1163404054305\/pescanova-recupera-cancion-mas-navidena-de-mecano-manera.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La creatividad es de Lola MullenLoweTras recuperar el a\u00f1o pasado al Calvo de la Navidad y, el anterior, afeitar el bigote a Vicente del Bosque, \u00a0este a\u00f1o, el anuncio de Navidad de Pescanova ha utilizado para su campa\u00f1a la ic\u00f3nica canci\u00f3n \u201cUn a\u00f1o m\u00e1s\u201d que el grupo Mecano populariz\u00f3 en 1988.Bajo el claim \u201cSi vamos [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5322,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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