{"id":5315,"date":"2020-12-05T07:00:25","date_gmt":"2020-12-05T04:00:25","guid":{"rendered":"https:\/\/favorite-news.com\/es\/bizum-vuela-con-el-auge-del-e-commerce\/"},"modified":"2020-12-05T07:00:28","modified_gmt":"2020-12-05T04:00:28","slug":"bizum-vuela-con-el-auge-del-e-commerce","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/bizum-vuela-con-el-auge-del-e-commerce\/","title":{"rendered":"Bizum vuela con el auge del &#8216;e-commerce&#8217;"},"content":{"rendered":"<p>La creatividad de la campa\u00f1a es de ManifiestoLa soluci\u00f3n espa\u00f1ola de pago por m\u00f3vil Bizum, que el pasado mes de noviembre ha batido r\u00e9cords de operaciones y usuarios (m\u00e1s de 12 millones), tal y como publica OKDiario\u00a0ha estrenado una campa\u00f1a de publicidad digital centrada en la facilidad de activar Bizum para las compras online, un servicio muy adecuado para esta \u00e9poca del a\u00f1o.Despu\u00e9s de las campa\u00f1as enfocadas al usuario y a la adhesi\u00f3n de m\u00e1s de 5.000 comercios en lo que va de a\u00f1o, Bizum quer\u00eda reforzar el mensaje de que ya est\u00e1 presente en las aplicaciones bancarias de los usuarios y que solo necesitan activarla para obtener la clave Bizum y comenzar a usarla.La agencia Manifiesto es la responsable de la creatividad, que lleva por lema \u201cSolo se activa una vez\u201d, y utiliza un lenguaje fresco y espont\u00e1neo. Para ello, la agencia busc\u00f3 una canci\u00f3n para forma de generar recuerdo: versionando el hit \u201cSolo se vive una vez\u201d, crearon la pieza \u201cSolo se activa una vez\u201d.A partir de este clip, Manifiesto ha preparado un ecosistema de campa\u00f1a enfocado en la interacci\u00f3n y la participaci\u00f3n del\u00a0core target\u00a0de la campa\u00f1a:\u00a0heavy users\u00a0de las compras online y de las apps de banca y comercios. A trav\u00e9s de activaciones en Instagram en formato \u201cKaraories\u201d, los usuarios tendr\u00e1n que aprender la letra y cantarla, subir su versi\u00f3n y etiquetar a Bizum. De igual modo, mediante la generaci\u00f3n de contenido altamente participativo buscan crear una mayor interacci\u00f3n del usuario con los distintos key messages de la campa\u00f1a.El plan de amplificaci\u00f3n de medios incluye formatos notorios como los Brand Days en el Cyber Monday y de otros de tr\u00e1fico dentro de los momentos de consumo de esta temporada como son la Navidad y los Reyes. De igual modo otros formatos como las cu\u00f1as y banners en Spotify o video en YouTube y Social Media, forman parte de la nueva campa\u00f1a de Bizum para las pr\u00f3ximas semanas.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1163411054305\/bizum-vuela-auge-del-e-commerce.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La creatividad de la campa\u00f1a es de ManifiestoLa soluci\u00f3n espa\u00f1ola de pago por m\u00f3vil Bizum, que el pasado mes de noviembre ha batido r\u00e9cords de operaciones y usuarios (m\u00e1s de 12 millones), tal y como publica OKDiario\u00a0ha estrenado una campa\u00f1a de publicidad digital centrada en la facilidad de activar Bizum para las compras online, un [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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