{"id":5310,"date":"2020-12-04T18:56:33","date_gmt":"2020-12-04T15:56:33","guid":{"rendered":"https:\/\/favorite-news.com\/es\/ingeniosa-accion-de-exterior-de-hbo-para-el-lanzamiento-de-30-monedas\/"},"modified":"2020-12-16T20:43:43","modified_gmt":"2020-12-16T17:43:43","slug":"ingeniosa-accion-de-exterior-de-hbo-para-el-lanzamiento-de-30-monedas","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/ingeniosa-accion-de-exterior-de-hbo-para-el-lanzamiento-de-30-monedas\/","title":{"rendered":"Ingeniosa acci\u00f3n de exterior de HBO para el lanzamiento de \u201830 monedas\u2019"},"content":{"rendered":"<p>La campa\u00f1a es obra de Ymedia&#8217;30 monedas\u2019 es el t\u00edtulo de la nueva serie de terror y misterio de \u00c1lex de la Iglesia que se estren\u00f3 el pasado 29 de noviembre en HBO. Para apoyar su lanzamiento, la plataforma ha estrenado una acci\u00f3n de exterior que se puede ver en mupis especiales tridimensionales en las principales calles de Madrid y Barcelona, en una espectacular lona en la Gran V\u00eda de la capital y en la estaci\u00f3n Iglesia de la l\u00ednea 1 de metro, lugar escogido como \u201ctemplo\u201d de esta campa\u00f1a de lanzamiento y donde se juega con la tem\u00e1tica de la serie, el apellido del director y el nombre de esta conocida parada del suburbano madrile\u00f1o.\u00a0La campa\u00f1a, ideada por HBO en colaboraci\u00f3n con Ymedia,\u00a0se complementa con piezas multimedia en televisi\u00f3n, radio y digital, as\u00ed como el vinilado de cinco tranv\u00edas de Barcelona.En canales sociales la acci\u00f3n ya ha tenido repercusi\u00f3n y los usuarios han compartido fotos junto a los emplazamientos, e incluso se han atrevido a subir sus propias versiones en la estaci\u00f3n de Iglesia, haciendo gala de un gran sentido del humor como se puede comprobar en este hilo de Twitter.El argumento de \u201930 monedas\u2019, escrito por el propio \u00c1lex de la Iglesia y Jorge Guerricaechevarr\u00eda, gira en torno al padre Vergara, que huye de su pasado refugi\u00e1ndose del mism\u00edsimo demonio, que le persigue para recuperar un tesoro, una de las 30 monedas por las que Judas traicion\u00f3 a Cristo. Consta de 8 cap\u00edtulos que se podr\u00e1n ver todos los domingos en HBO hasta el 17 de enero.La serie cuenta con la participaci\u00f3n de Eduard Fern\u00e1ndez, Megan Montaner, Miguel \u00c1ngel Silvestre, Macarena G\u00f3mez, Pep\u00f3n Nieto, Manolo Solo, Cosimo Fusco, Manuel Tallaf\u00e9 y Carmen Machi, entre otros.\u00a0\u00a0<script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1163426054305\/ingeniosa-accion-de-exterior-de-hbo-lanzamiento-de-30-monedas.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a es obra de Ymedia&#8217;30 monedas\u2019 es el t\u00edtulo de la nueva serie de terror y misterio de \u00c1lex de la Iglesia que se estren\u00f3 el pasado 29 de noviembre en HBO. Para apoyar su lanzamiento, la plataforma ha estrenado una acci\u00f3n de exterior que se puede ver en mupis especiales tridimensionales en las [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5311,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ingeniosa acci\u00f3n de exterior de HBO para el lanzamiento de \u201830 monedas\u2019 - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/ingeniosa-accion-de-exterior-de-hbo-para-el-lanzamiento-de-30-monedas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ingeniosa acci\u00f3n de exterior de HBO para el lanzamiento de \u201830 monedas\u2019 - Favorite News\" \/>\n<meta property=\"og:description\" content=\"La campa\u00f1a es obra de Ymedia&#8217;30 monedas\u2019 es el t\u00edtulo de la nueva serie de terror y misterio de \u00c1lex de la Iglesia que se estren\u00f3 el pasado 29 de noviembre en HBO. 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