{"id":5258,"date":"2020-11-29T18:04:43","date_gmt":"2020-11-29T15:04:43","guid":{"rendered":"https:\/\/favorite-news.com\/es\/burger-king-presenta-virtualmente-su-nueva-hamburguesa-gourmet\/"},"modified":"2020-11-29T18:04:46","modified_gmt":"2020-11-29T15:04:46","slug":"burger-king-presenta-virtualmente-su-nueva-hamburguesa-gourmet","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/burger-king-presenta-virtualmente-su-nueva-hamburguesa-gourmet\/","title":{"rendered":"Burger King presenta virtualmente su nueva hamburguesa &#8216;gourmet&#8217;"},"content":{"rendered":"<p>Beatris Faustino, directora de marketing de Burger King, durante la rueda de prensa virtualKing Selection es el nombre de una nueva plataforma en la que Burker King quiere agrupar a una l\u00ednea de hamburguesas gourmet, entre cuyos ingredientes destaca la carne a la parrilla Angus. Para dar a conocer esta novedad a la prensa, la marca ha organizado una rueda de prensa virtual, a la queha asistido MarketingNews, que daba comienzo con un peque\u00f1o mon\u00f3logo de la humorista Ana Morgade, recordando los cumplea\u00f1os de su infancia celebrados en Burger King (la ense\u00f1a acaba de cumplir 45 a\u00f1os en Espa\u00f1a).A continuaci\u00f3n ha intervenido Borja Hern\u00e1ndez de Alba,director general deBurgerKing Espa\u00f1a y Portugal, que ha pronosticado un \u00abr\u00e9cord de ventas\u00bb para esta nueva gama de edici\u00f3n limitada, que de momento lanza su primera referencia: una hamburguesa trufada de setas.Por su parte, Beatriz Faustino,directora de marketing deBurgerKing Espa\u00f1a y Portugal, ha puesto en contexto este lanzamiento: \u00ablos consumidores est\u00e1n abiertos a la experimentaci\u00f3n, buscan cada vez m\u00e1s sofistificaci\u00f3n y uno de cada cinco momentos de consumo se dedican a la indulgencia\u00bbComo novedad, Faustino ha destacado que esta hamburguesa lleva 150 gramos de carne, por lo que es m\u00e1s alta y m\u00e1s grande. Tambi\u00e9n ha detallado que sale con un \u00abprecio imbatible\u00bb en el mercado: menos de diez euros el men\u00fa.El lanzamiento ser\u00e1 apoyado por una campa\u00f1a de publicidad que incluye televisi\u00f3n, exterior e internet. David MAD es la agencia creativa del anunciante. Wavemaker maneja los medios.Ana Morgade<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1163222054305\/burger-king-presenta-virtualmente-nueva-hamburguesa-gourmet.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beatris Faustino, directora de marketing de Burger King, durante la rueda de prensa virtualKing Selection es el nombre de una nueva plataforma en la que Burker King quiere agrupar a una l\u00ednea de hamburguesas gourmet, entre cuyos ingredientes destaca la carne a la parrilla Angus. Para dar a conocer esta novedad a la prensa, la [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Burger King presenta virtualmente su nueva hamburguesa &#039;gourmet&#039; - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/burger-king-presenta-virtualmente-su-nueva-hamburguesa-gourmet\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Burger King presenta virtualmente su nueva hamburguesa &#039;gourmet&#039; - Favorite News\" \/>\n<meta property=\"og:description\" content=\"Beatris Faustino, directora de marketing de Burger King, durante la rueda de prensa virtualKing Selection es el nombre de una nueva plataforma en la que Burker King quiere agrupar a una l\u00ednea de hamburguesas gourmet, entre cuyos ingredientes destaca la carne a la parrilla Angus. 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