{"id":5218,"date":"2020-11-25T17:38:38","date_gmt":"2020-11-25T14:38:38","guid":{"rendered":"https:\/\/favorite-news.com\/es\/bankia-se-adentra-en-el-formato-podcast-con-una-ficcion-sonora\/"},"modified":"2020-11-25T17:38:39","modified_gmt":"2020-11-25T14:38:39","slug":"bankia-se-adentra-en-el-formato-podcast-con-una-ficcion-sonora","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/bankia-se-adentra-en-el-formato-podcast-con-una-ficcion-sonora\/","title":{"rendered":"Bankia se adentra en el formato \u2018podcast\u2019 con una ficci\u00f3n sonora"},"content":{"rendered":"<p>\u201cHistorias sobre Humanismo Digital\u201d es una serie de cuatro cap\u00edtulos con los que Bankia quiere establecer nuevas conversaciones en torno a una nueva forma de hacer banca: el llamado Humanismo Digital, como ha bautizado a su nuevo posicionamiento creado por la agencia CLV y del que ya hemos hablado.Esta nueva acci\u00f3n ha sido dise\u00f1ada por B.heard by OMD, la consultor\u00eda de servicios integrales de voz recientemente presentada por la agencia de medios, en colaboraci\u00f3n con la plataforma Podium Podcast.el objetivo de comunicar una nueva forma de hacer banca que nace de la escucha y la observaci\u00f3n de las necesidades de sus clientes.La serie, dispoible en todas las plataformas de podcast,gira en torno a diferentes personajes que viven en su propia piel la transformaci\u00f3n que implica la banca online, destacando cuatro servicios de la entidad: el gestor remoto, la gesti\u00f3n experta online, el WhatsApp corporativo y el asistente Bianka.Como parte de la amplificaci\u00f3n de la campa\u00f1a en el medio exterior, tambi\u00e9n se ha instalado una lona iluminada con luces de ne\u00f3n en Madrid y Valencia que permanecer\u00e1 durante todo el mes de noviembre.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1163191054305\/bankia-se-adentra-formato-podcast-ficcion-sonora.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cHistorias sobre Humanismo Digital\u201d es una serie de cuatro cap\u00edtulos con los que Bankia quiere establecer nuevas conversaciones en torno a una nueva forma de hacer banca: el llamado Humanismo Digital, como ha bautizado a su nuevo posicionamiento creado por la agencia CLV y del que ya hemos hablado.Esta nueva acci\u00f3n ha sido dise\u00f1ada por [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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