{"id":5160,"date":"2020-11-20T04:33:31","date_gmt":"2020-11-20T01:33:31","guid":{"rendered":"https:\/\/favorite-news.com\/es\/branded-content-de-cruz-roja-para-captar-voluntarios\/"},"modified":"2020-11-20T04:33:34","modified_gmt":"2020-11-20T01:33:34","slug":"branded-content-de-cruz-roja-para-captar-voluntarios","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/branded-content-de-cruz-roja-para-captar-voluntarios\/","title":{"rendered":"&#8216;Branded content&#8217; de Cruz Roja para captar voluntarios"},"content":{"rendered":"<p>Cruz Roja ha llegado a un acuerdo de distribuci\u00f3n con Movistar+Consciente del momento social que se vive y de que la acci\u00f3n voluntaria es a\u00fan m\u00e1s necesaria, Cruz Roja ha estrenadouna campa\u00f1a de branded content en forma de serie de televisi\u00f3n titulada &#8216;Encrucijada&#8217;. La ficci\u00f3n consta de cuatro cap\u00edtulos cortos (de unos cinco minutos de duraci\u00f3n cada uno) en los que participan actores, como Jaime Blanch, Ruth D\u00edaz, Emilio Buale, Luc\u00eda Caraballo, C\u00e9sar Mateo y Mar\u00eda de Nati. El objetivo de la serie es concienciar a la sociedad, y especialmente a los j\u00f3venes, de la necesidad de hacer voluntariado para mejorar la vida de las personas m\u00e1s vulnerables en momentos especialmente dif\u00edciles. La idea original de la campa\u00f1a es de la agencia digital 101 y est\u00e1 producida por The Mediapro Studio.La serie est\u00e1 basada en historias reales de voluntariado de Cruz Roja y enfrenta al espectador a tomar una decisi\u00f3n crucial con la que pueden cambiar su vida y la de las personas m\u00e1s vulnerables.La campa\u00f1a se produce en un momento en el que se hace imprescindible el apoyo de la sociedad para hacer frente al impacto de la COVID-19.Detr\u00e1s de la elecci\u00f3n del formato \u201cserie de ficci\u00f3n\u201d subyace la idea de aprovechar el boom social del consumo de series y las caracter\u00edsticas ligadas al mismo (a la carta, flexible, adaptado al gusto del usuario) para crear una met\u00e1fora con el voluntariado de Cruz Roja que, en gran medida, comparte esas mismas caracter\u00edsticas.La serie se emitir\u00e1 en #0 de Movistar+ desde el lunes 23 de noviembre hasta el jueves 26 de noviembre, en horario de 19:30 a 20:30 h. de la tarde. Adem\u00e1s, estar\u00e1 disponible bajo demanda en Movistar. Tambi\u00e9n estar\u00e1 disponible en la web de Cruz Roja, donde los interesados podr\u00e1n hacerse voluntarios de Cruz Roja.Adem\u00e1s, la serie ser\u00e1 apoyada con un plan de medios, con especial \u00e9nfasis en redes sociales (Youtube) y en el apoyo de la gran comunidad de voluntarios que tiene Cruz Roja en Espa\u00f1a, en la que destacan importantes celebrities e influencers.Esta campa\u00f1a se ha hecho posible gracias a la casilla del IRPF \u201cOtros fines de Inter\u00e9s Social\u201d del Ministerio de Sanidad, Consumo y Bienestar Social.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1163080054305\/branded-content-de-cruz-roja-captar-voluntarios.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cruz Roja ha llegado a un acuerdo de distribuci\u00f3n con Movistar+Consciente del momento social que se vive y de que la acci\u00f3n voluntaria es a\u00fan m\u00e1s necesaria, Cruz Roja ha estrenadouna campa\u00f1a de branded content en forma de serie de televisi\u00f3n titulada &#8216;Encrucijada&#8217;. La ficci\u00f3n consta de cuatro cap\u00edtulos cortos (de unos cinco minutos de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5161,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;Branded content&#039; de Cruz Roja para captar voluntarios - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/branded-content-de-cruz-roja-para-captar-voluntarios\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;Branded content&#039; de Cruz Roja para captar voluntarios - Favorite News\" \/>\n<meta property=\"og:description\" content=\"Cruz Roja ha llegado a un acuerdo de distribuci\u00f3n con Movistar+Consciente del momento social que se vive y de que la acci\u00f3n voluntaria es a\u00fan m\u00e1s necesaria, Cruz Roja ha estrenadouna campa\u00f1a de branded content en forma de serie de televisi\u00f3n titulada &#8216;Encrucijada&#8217;. 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