{"id":5155,"date":"2020-11-19T16:23:09","date_gmt":"2020-11-19T13:23:09","guid":{"rendered":"https:\/\/favorite-news.com\/es\/ambiciosa-campana-de-alimentos-de-espana-con-el-chef-jose-andres\/"},"modified":"2020-11-19T16:23:11","modified_gmt":"2020-11-19T13:23:11","slug":"ambiciosa-campana-de-alimentos-de-espana-con-el-chef-jose-andres","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/ambiciosa-campana-de-alimentos-de-espana-con-el-chef-jose-andres\/","title":{"rendered":"Ambiciosa campa\u00f1a de Alimentos de Espa\u00f1a con el &#8216;chef&#8217; Jos\u00e9 Andr\u00e9s"},"content":{"rendered":"<p>El Ruso de Rocky y Brandelicious han desarrollado para Alimentos de Espa\u00f1a una estrategia que abarca desde la campa\u00f1a creativa multicanal hasta la implementaci\u00f3n transmedia en los entornos de marketing digital, social media, comunicaci\u00f3n, branded content, eventos y merchandising.\u201cEl pa\u00eds m\u00e1s rico del mundo\u201d arranca con un discurso cargado de mensaje con el que se pretende conectar con el p\u00fablico apelando a la emoci\u00f3n, la \u00e9pica y el orgullo por los productos espa\u00f1oles. El primer objetivo es incentivar la compra y consumo de productos nacionales, adem\u00e1s de apoyar a la cadena de valor del sector en un entorno tan adverso como el actual. El segundo, dar a conocer la calidad y la gran variedad de los productos agroalimentarios, ganaderos y pesqueros, as\u00ed como reconocer el esfuerzo de sus profesionales, como productores de alimentos que llenan nuestras despensas y dan vida a nuestros fogones.Como apoyo para aumentar la notoriedad y alcanzar a una gran diversidad de targets, la campa\u00f1a va a contar con el apoyo de personalidades de diversos \u00e1mbitos como el mundo de la moda, el deporte, la m\u00fasica, televisi\u00f3n y, por supuesto, de la gastronom\u00eda. Destaca la colaboraci\u00f3n especial de Jos\u00e9 Andr\u00e9s, chef espa\u00f1ol de referencia a nivel mundial (incluido, por ejemplo, en la revista &#8216;Time&#8217; de las 100 personas m\u00e1s influyentes del mundo en 2018), como protagonista del spot y embajador de la campa\u00f1a.La narrativa de \u201cEl pa\u00eds m\u00e1s rico del mundo\u201d, subrayada tanto en el spot principal como en el resto de los elementos de campa\u00f1a, establece una analog\u00eda emocional entre el protagonista, los productos, la gastronom\u00eda y los paisajes culinarios espa\u00f1oles. La estrategia de amplificaci\u00f3n de la campa\u00f1a abarca diferentes \u00e1reas de actuaci\u00f3n: desde la campa\u00f1a creativa multicanal que se estren\u00f3 en televisi\u00f3n, hasta la implementaci\u00f3n multimedia en exterior, prensa, radio y digital.Somos Sapiens ha sido la agencia de medios designada para dise\u00f1ar el plan. Como complemento se desarrollar\u00e1n activaciones transmedia en los entornos de marketing digital, social media, comunicaci\u00f3n, branded content, eventos y merchandising.Esta campa\u00f1a de Alimentos de Espa\u00f1a estar\u00e1 complementada por seis subcampa\u00f1as espec\u00edficas que se desarrollar\u00e1n durante 2020 y 2021 y que aglutinar\u00e1n diferentes verticales como origen, proximidad, variedad, productos de temporada y calidad.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1163050054305\/ambiciosa-campana-de-alimentos-de-espana-chef-jose-andres.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Ruso de Rocky y Brandelicious han desarrollado para Alimentos de Espa\u00f1a una estrategia que abarca desde la campa\u00f1a creativa multicanal hasta la implementaci\u00f3n transmedia en los entornos de marketing digital, social media, comunicaci\u00f3n, branded content, eventos y merchandising.\u201cEl pa\u00eds m\u00e1s rico del mundo\u201d arranca con un discurso cargado de mensaje con el que se [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5156,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ambiciosa campa\u00f1a de Alimentos de Espa\u00f1a con el &#039;chef&#039; Jos\u00e9 Andr\u00e9s - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/ambiciosa-campana-de-alimentos-de-espana-con-el-chef-jose-andres\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ambiciosa campa\u00f1a de Alimentos de Espa\u00f1a con el &#039;chef&#039; Jos\u00e9 Andr\u00e9s - Favorite News\" \/>\n<meta property=\"og:description\" content=\"El Ruso de Rocky y Brandelicious han desarrollado para Alimentos de Espa\u00f1a una estrategia que abarca desde la campa\u00f1a creativa multicanal hasta la implementaci\u00f3n transmedia en los entornos de marketing digital, social media, comunicaci\u00f3n, branded content, eventos y merchandising.\u201cEl pa\u00eds m\u00e1s rico del mundo\u201d arranca con un discurso cargado de mensaje con el que se [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/favorite-news.com\/es\/ambiciosa-campana-de-alimentos-de-espana-con-el-chef-jose-andres\/\" \/>\n<meta property=\"og:site_name\" content=\"Favorite News\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-19T13:23:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-19T13:23:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2020\/11\/Ambiciosa-campana-de-Alimentos-de-Espana-con-el-chef-Jose.JPG\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"530\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"favorite-news\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"favorite-news\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/ambiciosa-campana-de-alimentos-de-espana-con-el-chef-jose-andres\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/ambiciosa-campana-de-alimentos-de-espana-con-el-chef-jose-andres\\\/\"},\"author\":{\"name\":\"favorite-news\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/#\\\/schema\\\/person\\\/b91573b717dcfa5e4696032a9d28d3e8\"},\"headline\":\"Ambiciosa campa\u00f1a de Alimentos de Espa\u00f1a con el &#8216;chef&#8217; 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