{"id":5059,"date":"2020-11-10T14:22:12","date_gmt":"2020-11-10T11:22:12","guid":{"rendered":"https:\/\/favorite-news.com\/es\/conocer-al-cliente-la-clave-de-la-eficacia-del-programa-ikea-family\/"},"modified":"2020-11-10T14:22:14","modified_gmt":"2020-11-10T11:22:14","slug":"conocer-al-cliente-la-clave-de-la-eficacia-del-programa-ikea-family","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/conocer-al-cliente-la-clave-de-la-eficacia-del-programa-ikea-family\/","title":{"rendered":"Conocer al cliente, la clave de la eficacia del programa Ikea Family"},"content":{"rendered":"<p>La tarjeta de fidelizaci\u00f3n de IkeaDurante mucho tiempo, un gran porcentaje de la poblaci\u00f3n contaba con una propiedad alternativa en la playa o en el pueblo. Sin embargo, lleg\u00f3 la crisis y eso impact\u00f3 directamente al mercado inmobiliario. Cuando la econom\u00eda comenz\u00f3 a recuperarse, se ajustaron los precios de las viviendas, se comenzaron a conceder cr\u00e9ditos y se reactiv\u00f3 la venta de segundas residencias.Ikea, con m\u00e1s 6,8 millones de clientes registrados en su programa de fidelizaci\u00f3n Ikea Family, ten\u00eda datos suficientes para identificar a aquellos que pose\u00edan ese segundo hogar y conocer sus necesidades o comportamientos. De hecho, lo que diferencia a este programa del resto de competidores es el conocimiento profundo de sus clientes, lo que le permite ser relevante, adelantarse a sus necesidades y comunicarles sus productos de la forma m\u00e1s eficiente y eficaz posible.Gracias a esos datos se determin\u00f3 qui\u00e9n ten\u00eda una segunda vivienda, qui\u00e9n podr\u00eda tenerla, cu\u00e1les eran sus h\u00e1bitos de compra y en qu\u00e9 \u00e9poca del a\u00f1o se realizaban. Seg\u00fan toda esa informaci\u00f3n se desarrollaron comunicaciones segmentadas y personalizadas en determinadas \u00e9pocas del a\u00f1o para aumentar las ventas.Finalmente, el ticket medio generado por la acci\u00f3n fue un 68% mayor que el ticket medio de los clientes de Ikea Family. Adem\u00e1s, la acci\u00f3n report\u00f3 un 33% de incremento sobre el objetivo marcado y, de los socios sospechosos de tener una segunda vivienda, el 47% realiz\u00f3 sus compras en alguna tienda que no era su tienda Ikea declarada como preferida. Este dato avalaba que el an\u00e1lisis y la hip\u00f3tesis sobre la existencia de una segunda vivienda sobre estos socios eran acertados.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1162827054305\/conocer-al-cliente-clave-de-eficacia-del-programa-ikea-family.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La tarjeta de fidelizaci\u00f3n de IkeaDurante mucho tiempo, un gran porcentaje de la poblaci\u00f3n contaba con una propiedad alternativa en la playa o en el pueblo. Sin embargo, lleg\u00f3 la crisis y eso impact\u00f3 directamente al mercado inmobiliario. Cuando la econom\u00eda comenz\u00f3 a recuperarse, se ajustaron los precios de las viviendas, se comenzaron a conceder [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5060,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conocer al cliente, la clave de la eficacia del programa Ikea Family - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/conocer-al-cliente-la-clave-de-la-eficacia-del-programa-ikea-family\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conocer al cliente, la clave de la eficacia del programa Ikea Family - Favorite News\" \/>\n<meta property=\"og:description\" content=\"La tarjeta de fidelizaci\u00f3n de IkeaDurante mucho tiempo, un gran porcentaje de la poblaci\u00f3n contaba con una propiedad alternativa en la playa o en el pueblo. Sin embargo, lleg\u00f3 la crisis y eso impact\u00f3 directamente al mercado inmobiliario. 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