{"id":5054,"date":"2020-11-10T02:09:54","date_gmt":"2020-11-09T23:09:54","guid":{"rendered":"https:\/\/favorite-news.com\/es\/la-emotiva-historia-que-cuenta-coca-cola-en-su-spot-navideno\/"},"modified":"2020-11-10T02:09:58","modified_gmt":"2020-11-09T23:09:58","slug":"la-emotiva-historia-que-cuenta-coca-cola-en-su-spot-navideno","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/la-emotiva-historia-que-cuenta-coca-cola-en-su-spot-navideno\/","title":{"rendered":"La emotiva historia que cuenta Coca-Cola en su spot navide\u00f1o"},"content":{"rendered":"<p> Wieden + Kennedy London es la agenda que firma la creatividad La nueva campa\u00f1a de Coca-Cola es una emotiva historia que transcurre en Navidad, con Pap\u00e1 Noel incluido (y el t\u00edpico cami\u00f3n que apareci\u00f3 por primera vez en un anuncio de la marca en 1995). Con una creatividad firmada por la agencia creativa Wieden + Kennedy London, el spot (titulado \u00abLa carta\u00bb) se ver\u00e1 en 91 pa\u00edses, incluido el nuestro.Taika Waititi, ganador de un Oscar a Mejor Gui\u00f3n Adaptado por la pel\u00edcula &#8216;Jojo Rabbit&#8217;, ha sido el encargado de dirigirlo. Carat maneja los medios del anunciante en Espa\u00f1a, donde invirti\u00f3 en 2019 45,4 millones de euros en publicidad convencional, seg\u00fan InfoAdex.Con la campa\u00f1a de esta Navidad, Coca-Cola vuelve a lanzar un mensaje optimista,como ya hizo este verano. Entonces, la marca hac\u00eda un llamamiento a estar m\u00e1s abiertos que nunca al cambio, a apreciar las cosas desde una nueva perspectiva y a aprovechar los aprendizajes que estamos adquiriendo para construir un futuro mejor.Adem\u00e1s, este a\u00f1oCoca-Cola ha querido estar m\u00e1s presente que nunca para la hosteler\u00eda, sector de donde procede la mayor parte de su negocio.Este verano, la marcareafirmaba su apoyo en uno de los momentos m\u00e1s dif\u00edciles conla campa\u00f1a \u201cVolveremos y apreciaremos nuestros bares, m\u00e1s que nunca\u201d.Recientemente la compa\u00f1\u00eda ha creado los talleres \u201cTodo ir\u00e1 bien\u201d junto con m\u00e1s de 20 entidades colaboradoras,para ofrecer espacios donde compartir experiencias y apoyo emocional a los m\u00e1s afectados por la crisis del COVID-19. Alrededor de 4.000 personas participandesde el mes de septiembre y hasta diciembre en esta iniciativa en 25 provincias espa\u00f1olas.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/internacional\/noticia\/1162842028505\/emotiva-historia-cuenta-coca-cola-spot-navideno.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wieden + Kennedy London es la agenda que firma la creatividad La nueva campa\u00f1a de Coca-Cola es una emotiva historia que transcurre en Navidad, con Pap\u00e1 Noel incluido (y el t\u00edpico cami\u00f3n que apareci\u00f3 por primera vez en un anuncio de la marca en 1995). Con una creatividad firmada por la agencia creativa Wieden + [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La emotiva historia que cuenta Coca-Cola en su spot navide\u00f1o - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/la-emotiva-historia-que-cuenta-coca-cola-en-su-spot-navideno\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La emotiva historia que cuenta Coca-Cola en su spot navide\u00f1o - Favorite News\" \/>\n<meta property=\"og:description\" content=\"Wieden + Kennedy London es la agenda que firma la creatividad La nueva campa\u00f1a de Coca-Cola es una emotiva historia que transcurre en Navidad, con Pap\u00e1 Noel incluido (y el t\u00edpico cami\u00f3n que apareci\u00f3 por primera vez en un anuncio de la marca en 1995). Con una creatividad firmada por la agencia creativa Wieden + [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/favorite-news.com\/es\/la-emotiva-historia-que-cuenta-coca-cola-en-su-spot-navideno\/\" \/>\n<meta property=\"og:site_name\" content=\"Favorite News\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-09T23:09:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-09T23:09:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2020\/11\/La-emotiva-historia-que-cuenta-Coca-Cola-en-su-spot-navideno.png\" \/>\n\t<meta property=\"og:image:width\" content=\"532\" \/>\n\t<meta property=\"og:image:height\" content=\"296\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"favorite-news\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"favorite-news\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/favorite-news.com\/es\/la-emotiva-historia-que-cuenta-coca-cola-en-su-spot-navideno\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/favorite-news.com\/es\/la-emotiva-historia-que-cuenta-coca-cola-en-su-spot-navideno\/\"},\"author\":{\"name\":\"favorite-news\",\"@id\":\"https:\/\/favorite-news.com\/es\/#\/schema\/person\/b91573b717dcfa5e4696032a9d28d3e8\"},\"headline\":\"La emotiva historia que cuenta Coca-Cola en su spot navide\u00f1o\",\"datePublished\":\"2020-11-09T23:09:54+00:00\",\"dateModified\":\"2020-11-09T23:09:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/favorite-news.com\/es\/la-emotiva-historia-que-cuenta-coca-cola-en-su-spot-navideno\/\"},\"wordCount\":292,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/favorite-news.com\/es\/la-emotiva-historia-que-cuenta-coca-cola-en-su-spot-navideno\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2020\/11\/La-emotiva-historia-que-cuenta-Coca-Cola-en-su-spot-navideno.png\",\"articleSection\":[\"NOTICIAS DE INTERNET MARKETING\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/favorite-news.com\/es\/la-emotiva-historia-que-cuenta-coca-cola-en-su-spot-navideno\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/favorite-news.com\/es\/la-emotiva-historia-que-cuenta-coca-cola-en-su-spot-navideno\/\",\"url\":\"https:\/\/favorite-news.com\/es\/la-emotiva-historia-que-cuenta-coca-cola-en-su-spot-navideno\/\",\"name\":\"La emotiva historia que cuenta Coca-Cola en su spot navide\u00f1o - 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