{"id":5013,"date":"2020-10-23T05:45:58","date_gmt":"2020-10-23T02:45:58","guid":{"rendered":"https:\/\/favorite-news.com\/es\/el-community-manager-de-kfc-fue-retado-por-el-director-de-marketing-y-logro-esto-marcas\/"},"modified":"2020-10-23T05:46:00","modified_gmt":"2020-10-23T02:46:00","slug":"el-community-manager-de-kfc-fue-retado-por-el-director-de-marketing-y-logro-esto-marcas","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/el-community-manager-de-kfc-fue-retado-por-el-director-de-marketing-y-logro-esto-marcas\/","title":{"rendered":"El &#8216;community manager &#8216;de KFC fue retado por el director de marketing y logr\u00f3 esto | Marcas"},"content":{"rendered":"<p>Lo que empez\u00f3 como una broma por whatsapp entre Pablo Calavia, director de marketing de KFC, y el community manager (CM) de KFC, de PS21, se convirti\u00f3 en un desaf\u00edo que moviliz\u00f3 a miles de personas en Twitter.El CM pidi\u00f3 ayuda a los seguidores de KFC tras compartir el Whatsapp de Pablo Calavia en el que dec\u00eda: \u2018Si llegamos a los 200.000 hoy te doy 5.000 euros. Te lo prometo\u2019 y Twitter se volc\u00f3 con la causa. El hashtag #BonusCMdeKFC se convirti\u00f3 en trending topic junto con tendencias como la Isla de las Tentaciones, Masterchef Celebrity o la pol\u00e9mica de Andrea Levy. Public\u00f3 el tuit en diferentes idiomas como catal\u00e1n, gallego, chino, japon\u00e9s o ingl\u00e9s y perfiles como ForoCoches o Infojobs, o \u00c1lex Pinacho, community manager de La Resistencia, apoyaron la acci\u00f3n.El perfil de KFC logr\u00f3 37,5 millones de impresiones durante la tarde del martes y consigui\u00f3 alcanzar los 200.000 seguidores en solo tres horas. Este es el \u00faltimo hito de la marca, que responde a un cambio de estrategia en la forma de comunicarse con los usuarios. \u2018Quer\u00edamos comunicarnos de forma natural con la comunidad, huir de la comunicaci\u00f3n forzada que utiliza la mayor\u00eda de las marcas y convertir a KFC en un usuario m\u00e1s\u2019, explica Yerai G\u00f3mez, director creativo de PS21. En el \u00faltimo mes, el perfil de Twitter ha ido ganando seguidores y conseguido ser trending topic en varias ocasiones gracias a una estrategia basada en memes, bromas y troleos a usuarios y marcas y un contenido que se crea y se genera a diario vinculado a la actualidad.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1162522054305\/community-manager-de-kfc-retado-director-de-marketing-y-logro-esto.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lo que empez\u00f3 como una broma por whatsapp entre Pablo Calavia, director de marketing de KFC, y el community manager (CM) de KFC, de PS21, se convirti\u00f3 en un desaf\u00edo que moviliz\u00f3 a miles de personas en Twitter.El CM pidi\u00f3 ayuda a los seguidores de KFC tras compartir el Whatsapp de Pablo Calavia en el [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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