{"id":4889,"date":"2020-08-18T11:27:24","date_gmt":"2020-08-18T08:27:24","guid":{"rendered":"https:\/\/favorite-news.com\/es\/las-apps-preferidas-de-los-directores-de-marketing-marcas\/"},"modified":"2020-08-18T11:27:26","modified_gmt":"2020-08-18T08:27:26","slug":"las-apps-preferidas-de-los-directores-de-marketing-marcas","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/las-apps-preferidas-de-los-directores-de-marketing-marcas\/","title":{"rendered":"Las &#8216;apps&#8217; preferidas de los directores de marketing | Marcas"},"content":{"rendered":"<p>Carlos Lahoz (Kia)Wup para Europa por supuesto, Kakao talk con mis colegas coreanos, Apps de viajes-movilidad, compa\u00f1\u00edas a\u00e9reas, Cabify, Wible.\u00a0 UVO para la conectividad con mi coche, apps de deporte como Nike running, o la de mi reloj Garmin y, finalmente, Amazon.Fran Rionda (Deoleo)Booking, me parece un invento revolucionario con un nivel de fiabilidad y servicio impresionante. Y despu\u00e9s el calendario y WhatsApp. Odio el abuso compulsivo del email, y un mensaje breve es m\u00e1s \u00fatil en la mayor\u00eda de los casos.Esther Morillas (Coca-Cola)Aunque suene raro, no me gusta nada ir de compras, as\u00ed que uso mucho todas las aplicaciones de compra de moda online. Me parece comod\u00edsimo recibir las cosas en casa, prob\u00e1rmelas tranquilamente y enviar de vuelta lo que no me gusta. Y por supuesto Amazon. Voy mucho al s\u00faper a ver la activaci\u00f3n de nuestras marcas, pero la verdad nunca a hacer la compra de casa.Cristina Kenz (Kraft-Heinz)Wallet, Spotify, Nike Plus, Amazon Prime, Whatsapp, Youtube, Kindle\u2026 Pero estoy atenta a todo lo que sale e instalo (y desinstalo) lo que me llama la atenci\u00f3n\u2026 desde un TikTok a un 7minute Workout.Beatriz Navarro (FNAC)Whatsapp (la n\u00ba1), Instagram, Twitter, TP (para mis entrenamientos deportivos), Calm (para hacer mindfulness), Gaia (para hacer yoga), SimplyPiano (para tocar el piano), la de mi banco, Telpark; de noticias, CNBC y Bloomberg; Blinkist para audiolibros. De m\u00fasica, Spotify, Shazam y Deezer; para navegaci\u00f3n, Google Maps y Waze; de compras, Fnac.es, todas las del grupo Inditex\u2026, en fin, \u00a1cientos!Bel\u00e9n Merino (Callao City Lights)Whatsapp es sin duda la que m\u00e1s uso. Tambi\u00e9n redes sociales como LinkedIn, Instagram, Twitter y Facebook est\u00e1n en mi top ten. Pinterest es mi fuente de inspiraci\u00f3n. Para moverme por la ciudad uso Citymapper y Google Maps, para escuchar m\u00fasica Spotify, para ver series Netflix y Movistar, y de compras Aliexpress, Ebay, Chollometro\u2026 en fin \u00a1tengo instaladas en el m\u00f3vil cientos de apps!Raquel Carrillo (Deutsche Bank)M\u00e1s all\u00e1 de las de mensajer\u00eda, la de Deutsche Bank, porque me resulta s\u00faper c\u00f3modo hacerlo todo desde el m\u00f3vil. Adem\u00e1s, la app de Zara porque me encanta ver como innovan y porque son unos genios de la usabilidad.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1161161054305\/apps-preferidas-de-directores-de-marketing.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carlos Lahoz (Kia)Wup para Europa por supuesto, Kakao talk con mis colegas coreanos, Apps de viajes-movilidad, compa\u00f1\u00edas a\u00e9reas, Cabify, Wible.\u00a0 UVO para la conectividad con mi coche, apps de deporte como Nike running, o la de mi reloj Garmin y, finalmente, Amazon.Fran Rionda (Deoleo)Booking, me parece un invento revolucionario con un nivel de fiabilidad y [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4890,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las &#039;apps&#039; 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