{"id":4759,"date":"2019-09-23T15:48:53","date_gmt":"2019-09-23T12:48:53","guid":{"rendered":"https:\/\/favorite-news.com\/es\/el-metro-y-el-bus-de-barcelona-escenarios-de-cine-marcas\/"},"modified":"2019-09-23T15:48:54","modified_gmt":"2019-09-23T12:48:54","slug":"el-metro-y-el-bus-de-barcelona-escenarios-de-cine-marcas","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/el-metro-y-el-bus-de-barcelona-escenarios-de-cine-marcas\/","title":{"rendered":"El metro y el bus de Barcelona, escenarios de cine | Marcas"},"content":{"rendered":"<p>La campa\u00f1a la ha realizado LaviniaNextAndenes, trenes, v\u00edas, intercambiadores, pasillos, vest\u00edbulos, cocheras y autobuses pueden ser escenarios de pel\u00edcula, si los usuarios transforman su mirada cuando cogen el metro o el bus. Ese ha sido el prop\u00f3sito de la campa\u00f1a creada por LaviniaNext para la d\u00e9cima edici\u00f3n del Subtravelling, con el objetivo de fomentar la participaci\u00f3n de los usuarios del transporte p\u00fablico en el X Festival Internacional de Cortometrajes de Transports Metropolitans de Barcelona (TMB). La campa\u00f1a multicanal pone el foco en la versatilidad de las instalaciones de TMB bajo el lema \u201cSubtravelling es lo que t\u00fa quieres que sea\u201d.Para comunicar este mensaje, LaviniaNext ha querido trasladar al p\u00fablico a m\u00faltiples escenarios cinematogr\u00e1ficos a trav\u00e9s del mattepaiting. Con esta t\u00e9cnica de superposici\u00f3n de im\u00e1genes, la agencia ha conseguido transformar instant\u00e1neas reales (de un par de estaciones de metro y de una de las cocheras de autobuses) en espectaculares localizaciones aptas para cualquier g\u00e9nero cinematogr\u00e1fico.Los carteles, distribuidos en toda la red de transporte desde el mes de agosto, as\u00ed como la cu\u00f1a de radio, el spot y los contenidos de redes sociales, tienen como objetivo seducir a los usuarios del transporte p\u00fablico para que se sientan atra\u00eddos por el proyecto y participen en el X Festival Internacional de Cortometrajes de TMB.Para participar en el festival se debe rodar un corto menor de 3 minutos en cualquiera de las instalaciones de la red de TMB (bus, metro, telef\u00e9rico y funicular de Montjuic o el Barcelona Bus Tur\u00edstic), registrarse en Subtravellingfestival.tmb.cat y enviar la pieza antes del 29 de octubre. Despu\u00e9s se iniciar\u00e1 un periodo de votaci\u00f3n para seleccionar los v\u00eddeos finalistas que ser\u00e1n proyectados en la web, en las diversas pantallas distribuidas en los andenes de las estaciones y en el interior de los trenes, a partir de noviembre. Los ganadores pueden conseguir un viaje a Se\u00fal, Nueva York o Londres.\u00a0<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1154736054305\/metro-y-bus-de-barcelona-escenarios-de-cine.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a la ha realizado LaviniaNextAndenes, trenes, v\u00edas, intercambiadores, pasillos, vest\u00edbulos, cocheras y autobuses pueden ser escenarios de pel\u00edcula, si los usuarios transforman su mirada cuando cogen el metro o el bus. Ese ha sido el prop\u00f3sito de la campa\u00f1a creada por LaviniaNext para la d\u00e9cima edici\u00f3n del Subtravelling, con el objetivo de fomentar la [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El metro y el bus de Barcelona, escenarios de cine | Marcas - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/el-metro-y-el-bus-de-barcelona-escenarios-de-cine-marcas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El metro y el bus de Barcelona, escenarios de cine | Marcas - Favorite News\" \/>\n<meta property=\"og:description\" content=\"La campa\u00f1a la ha realizado LaviniaNextAndenes, trenes, v\u00edas, intercambiadores, pasillos, vest\u00edbulos, cocheras y autobuses pueden ser escenarios de pel\u00edcula, si los usuarios transforman su mirada cuando cogen el metro o el bus. 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