{"id":4699,"date":"2019-09-20T16:38:17","date_gmt":"2019-09-20T13:38:17","guid":{"rendered":"https:\/\/favorite-news.com\/es\/caso-de-exito-orbit-y-el-mejor-momento-para-comer-chicle-marcas\/"},"modified":"2019-09-20T16:38:18","modified_gmt":"2019-09-20T13:38:18","slug":"caso-de-exito-orbit-y-el-mejor-momento-para-comer-chicle-marcas","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/caso-de-exito-orbit-y-el-mejor-momento-para-comer-chicle-marcas\/","title":{"rendered":"Caso de \u00e9xito: Orbit y el mejor momento para comer chicle | Marcas"},"content":{"rendered":"<p>Los dos embajadores con los dos ganadores del concursoEn 2018, Orbit relanz\u00f3 su chicle Orbit White anunciando que hab\u00eda mejorado su f\u00f3rmula para ayudar a mantener el blanco natural de los dientes. En 2019 la marca quiso dar un paso m\u00e1s y realizar una campa\u00f1a con el fin de dar a conocer los diferentes momentos de consumo de su chicle y destacar su principal beneficio funcional.Por ello, la agencia Apple Tree Communications desarroll\u00f3 una campa\u00f1a bajo el nombre \u201cMomento Orbit White\u201d, para la que contaron con dos embajadores: la influencer de moda Mar\u00eda Pombo y el actor \u00c1lex Gonz\u00e1lez.Primero fue activada una campa\u00f1a digital en la que se invitaba a todos los usuarios y seguidores de la marca a compartir una imagen de su momento de consumo Orbit White en Instagram, utilizando el hashtag #MomentoOrbitWhite. Los dos embajadores, junto a un jurado de Orbit, fueron los encargados de elegir a dos ganadores entre los 650 participantes y estos tuvieron la oportunidad de conocerlos personalmente y vivir en primera persona una experiencia \u00fanica, acompa\u00f1\u00e1ndolos durante toda la jornada y sinti\u00e9ndose influencers por un d\u00eda.Una vez terminada esta primera fase, la marca cont\u00f3 con una jornada muy especial en el centro de Madrid. El d\u00eda empez\u00f3 con el encuentro entre los ganadores y los embajadores en un estudio de fotograf\u00eda. All\u00ed, juntos, realizaron una sesi\u00f3n de fotos de campa\u00f1a y hubo entrevistas exclusivas con medios.\u00a0Seg\u00fan datos de la agencia, los resultados fueron un \u00e9xito: en redes sociales se consiguieron m\u00e1s de 7 millones de alcance y en prensa, por el momento, se ha logrado un total de 40 publicaciones. Adem\u00e1s en redes, Aftershare TV, encargada de la activaci\u00f3n digiral, apunta que consigui\u00f3 otros 7 millones de impresiones.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1154712054305\/caso-de-exito-orbit-y-mejor-momento-comer-chicle.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los dos embajadores con los dos ganadores del concursoEn 2018, Orbit relanz\u00f3 su chicle Orbit White anunciando que hab\u00eda mejorado su f\u00f3rmula para ayudar a mantener el blanco natural de los dientes. En 2019 la marca quiso dar un paso m\u00e1s y realizar una campa\u00f1a con el fin de dar a conocer los diferentes momentos [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Caso de \u00e9xito: Orbit y el mejor momento para comer chicle | Marcas - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/caso-de-exito-orbit-y-el-mejor-momento-para-comer-chicle-marcas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caso de \u00e9xito: Orbit y el mejor momento para comer chicle | Marcas - Favorite News\" \/>\n<meta property=\"og:description\" content=\"Los dos embajadores con los dos ganadores del concursoEn 2018, Orbit relanz\u00f3 su chicle Orbit White anunciando que hab\u00eda mejorado su f\u00f3rmula para ayudar a mantener el blanco natural de los dientes. 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