{"id":469,"date":"2019-05-06T18:09:35","date_gmt":"2019-05-06T15:09:35","guid":{"rendered":"https:\/\/favorite-news.com\/es\/dentix-vuelve-a-ser-el-anunciante-con-mayor-presion-en-television-medios\/"},"modified":"2019-05-06T18:09:36","modified_gmt":"2019-05-06T15:09:36","slug":"dentix-vuelve-a-ser-el-anunciante-con-mayor-presion-en-television-medios","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/dentix-vuelve-a-ser-el-anunciante-con-mayor-presion-en-television-medios\/","title":{"rendered":"Dentix vuelve a ser el anunciante con mayor presi\u00f3n en televisi\u00f3n | Medios"},"content":{"rendered":"

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Campa\u00f1a reciente de Dentix<\/figcaption><\/figure>\n

Los diez spots m\u00e1s vistos en abril en televisi\u00f3n se emitieron en Antena3 durante el debate electoral de Atresmedia, y en Telecinco, dentro del programa \u2018Supervivientes\u2019, que son los espacios que han remplazado este mes al f\u00fatbol los de mayor inter\u00e9s publicitario para los anunciantes.<\/p>\n

En concreto, en abril se emitieron un total de 206.902 GRP\u2019s a formato y 182.858 a 20\u2019\u2019, lo que supone un descenso del 6% respecto al mismo mes del a\u00f1o pasado, si bien el desfase puede ser debido, al menos en parte, a la celebraci\u00f3n de la Semana Santa (periodo en el que tradicionalmente la presi\u00f3n baja) este a\u00f1o en abril y en 2018 en marzo.<\/p>\n

Eso no ha impedido que Dentix vuelva a ser el anunciante m\u00e1s activo en la televisi\u00f3n<\/strong>, con un total de 1.766 GRP\u2019s a 20\u2019\u2019. En segundo lugar aparece Carrefour, con 1.630 GRP\u2019s a 20\u2019\u2019, seguido de Cepsa, con 1.466.\u00a0<\/p>\n

Aunque todas las cadenas han visto reducida la presi\u00f3n publicitaria en abril, las que menos han sufrido han sido Telecinco, que mantiene el liderazgo con 45.490 puntos de presi\u00f3n publicitaria a formato y los 41.430 a 20\u2019\u2019, y Antena 3, con 37.059 puntos a formato y 31.991 a 20\u201d. El descenso del 3% y 6%, respectivamente, de estas cadenas, contrasta con el 27% de Cuatro y el 14% de La Sexta.<\/p>\n

El spot de oro se fue para el emitido por Samsung el 23 de abril durante el primer bloque del debate electoral de Atresmedia, que obtuvo 12,8 GRP\u2019s.<\/strong> Le sigue el spot de San Miguel\/Sin Alcohol retransmitido el jueves 25 de abril en el estreno de la \u00faltima edici\u00f3n de Supervivientes. Y este programa aloja el tercer spot m\u00e1s visto, el del perfume Scandal a Paris, de Jean Paul Gaultier.\u00a0 Estos dos \u00faltimos consiguieron 10,8 GRP\u2019s.
En cuanto a la ocupaci\u00f3n publicitaria, las principales cadenas respetaron el l\u00edmite de 12 minutos de publicidad por hora sin excepciones destacables, se\u00f1alan los responsables del informe.<\/p>\n

Y respecto a los programas con mayor audiencia, a la cabeza se sit\u00faan los dos debates electorales celebrados en la \u00faltima semana de la campa\u00f1a pol\u00edtica en Atresmedia,<\/strong> emitido simult\u00e1neamente en Antena 3 y La Sexta, que alcanz\u00f3 a una audiencia media de 9.117.000 espectadores, con una cuota del 49,1%, y el celebrado en RTVE y que se emiti\u00f3 en La 1 y en otras diez cadenas, que registr\u00f3 una audiencia media de 8.124.000 individuos y una cuota de pantalla del 43,9%. En tercera posici\u00f3n y a bastante distancia, se sit\u00faa Supervivientes, que obtuvo una audiencia media de 3.900.000 espectadores y un 36,3% de cuota.\u00a0<\/p>\n<\/div>\n

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[ad_1] Campa\u00f1a reciente de Dentix Los diez spots m\u00e1s vistos en abril en televisi\u00f3n se emitieron en Antena3 durante el debate electoral de Atresmedia, y en Telecinco, dentro del programa \u2018Supervivientes\u2019, que son los espacios que han remplazado este mes al f\u00fatbol los de mayor inter\u00e9s publicitario para los anunciantes. En concreto, en abril se […]<\/p>\n","protected":false},"author":2,"featured_media":470,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"\nDentix vuelve a ser el anunciante con mayor presi\u00f3n en televisi\u00f3n | Medios - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/dentix-vuelve-a-ser-el-anunciante-con-mayor-presion-en-television-medios\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dentix vuelve a ser el anunciante con mayor presi\u00f3n en televisi\u00f3n | Medios - Favorite News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Campa\u00f1a reciente de Dentix Los diez spots m\u00e1s vistos en abril en televisi\u00f3n se emitieron en Antena3 durante el debate electoral de Atresmedia, y en Telecinco, dentro del programa \u2018Supervivientes\u2019, que son los espacios que han remplazado este mes al f\u00fatbol los de mayor inter\u00e9s publicitario para los anunciantes. 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