{"id":4642,"date":"2019-09-19T13:23:30","date_gmt":"2019-09-19T10:23:30","guid":{"rendered":"https:\/\/favorite-news.com\/es\/multiopticas-o-por-que-llevar-gafas-mola-marcas\/"},"modified":"2019-09-19T13:23:31","modified_gmt":"2019-09-19T10:23:31","slug":"multiopticas-o-por-que-llevar-gafas-mola-marcas","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/multiopticas-o-por-que-llevar-gafas-mola-marcas\/","title":{"rendered":"Multi\u00f3pticas o por qu\u00e9 llevar gafas mola | Marcas"},"content":{"rendered":"<p>La campa\u00f1a es de Ping\u00fcino TorreblancaPor segundo a\u00f1o consecutivo, Ping\u00fcino Torreblanca ha sido elegida por Multi\u00f3pticas como agencia responsable de la campa\u00f1a, que consta de televisi\u00f3n, piezas digitales y radio. Ymedia maneja los medios.\u201cEn la campa\u00f1a del a\u00f1o pasado apostamos claramente por la moda, una moda que se aleja del elitismo y la excesiva sofisticaci\u00f3n para acercarse a la gente de la calle\u201d, se\u00f1ala en un comunicado Pablo Torreblanca, director general creativo de la agencia. \u201cEste a\u00f1o renovamos esa apuesta y tambi\u00e9n la de convertir a quienes utilizan gafas en h\u00e9roes, que lejos de estar acomplejados, lucen orgullosos sus gafas\u201d.Todo ellos sin dejar de perseguir las ventas, ya que\u00a0 la campa\u00f1a le da \u201cel m\u00e1ximo protagonismo a la oferta (dos gafas M\u00f3 por 99 euros), convirti\u00e9ndola en el eje de la campa\u00f1a\u201d, a\u00f1ade Ignacio Olaz\u00e1bal, director general de la agencia\u201cEncontramos un insight que encajaba perfectamente con esta oferta: de una u otra manera, todos tenemos m\u00e1s de una personalidad, unos d\u00edas somos m\u00e1s sensatos y otros nos apetece ser m\u00e1s atrevidos, por eso necesitamos tener m\u00e1s de un par de gafas\u201d, contin\u00faa Pablo Torreblanca, \u201ccon este insight decidimos volver a jugar con la marca, igual que el a\u00f1o pasado, y de ah\u00ed sali\u00f3 la propuesta, dos m\u00f3, dos yo, una frase de campa\u00f1a que de nuevo hemos convertido en canci\u00f3n para multiplicar su notoriedad y memorabilidad\u201d.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1154671054305\/multiopticas-llevar-gafas-mola.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a es de Ping\u00fcino TorreblancaPor segundo a\u00f1o consecutivo, Ping\u00fcino Torreblanca ha sido elegida por Multi\u00f3pticas como agencia responsable de la campa\u00f1a, que consta de televisi\u00f3n, piezas digitales y radio. Ymedia maneja los medios.\u201cEn la campa\u00f1a del a\u00f1o pasado apostamos claramente por la moda, una moda que se aleja del elitismo y la excesiva sofisticaci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Multi\u00f3pticas o por qu\u00e9 llevar gafas mola | Marcas - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/multiopticas-o-por-que-llevar-gafas-mola-marcas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Multi\u00f3pticas o por qu\u00e9 llevar gafas mola | Marcas - Favorite News\" \/>\n<meta property=\"og:description\" content=\"La campa\u00f1a es de Ping\u00fcino TorreblancaPor segundo a\u00f1o consecutivo, Ping\u00fcino Torreblanca ha sido elegida por Multi\u00f3pticas como agencia responsable de la campa\u00f1a, que consta de televisi\u00f3n, piezas digitales y radio. 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