{"id":4603,"date":"2019-09-18T15:09:28","date_gmt":"2019-09-18T12:09:28","guid":{"rendered":"https:\/\/favorite-news.com\/es\/aegon-quiere-reforzar-su-imagen-de-marca-a-base-de-carinoterapia-marcas\/"},"modified":"2019-09-18T15:09:29","modified_gmt":"2019-09-18T12:09:29","slug":"aegon-quiere-reforzar-su-imagen-de-marca-a-base-de-carinoterapia-marcas","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/aegon-quiere-reforzar-su-imagen-de-marca-a-base-de-carinoterapia-marcas\/","title":{"rendered":"Aegon quiere reforzar su imagen de marca a base de \u2018cari\u00f1oterapia\u2019 | Marcas"},"content":{"rendered":"<p>La campa\u00f1a es obra de La DespensaLa nueva campa\u00f1a, obra de la agencia La Despensa, que ha ganado recientemente la cuenta creativa del anunciante, supone un giro en su estilo de comunicaci\u00f3n, ya que, tras ser reconocido durante varios a\u00f1os por ofrecer una buena relaci\u00f3n calidad-precio de sus productos, ahora se enfoca en mostrar sus mejoras de servicio al cliente.\u00a0\u201cLo que esperas de una aseguradora es que est\u00e9 ah\u00ed siempre que lo necesites. No podemos sustituir a los amigos, ni a la familia, ni a los que siempre est\u00e1n cerca, pero lo que s\u00ed podemos hacer es estar ah\u00ed cuando nuestros clientes nos necesites para que se sientas tan tranquilos y acompa\u00f1ados como se sientes con ellos. Esta es nuestra filosof\u00eda y es lo que hemos tratado de reflejar en esta nueva campa\u00f1a\u201d, afirma en un comunicado Jose Ram\u00f3n Azurmendi, director del \u00e1rea cliente de Aegon en Espa\u00f1a.Por su parte, Jorge Tabanera, director creativo de la campa\u00f1a, a\u00f1ade que \u201cen una \u00e9poca en la que hay mucha conversaci\u00f3n sobre las medicinas alternativas y sus beneficios, Aegon y el concepto #Cari\u00f1oTerapia hace un reconocimiento a todas las personas que acompa\u00f1an a sus seres queridos cuando se encuentran enfermos y que con sus gestos, su apoyo y sus muestras de cari\u00f1o hacen mejor su proceso de recuperaci\u00f3n.\u201dLa campa\u00f1a estar\u00e1 activa hasta febrero en televisi\u00f3n, internet y exterior. El negocio de compra y planificaci\u00f3n de medios del anunciante est\u00e1 en manos de PHD.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1154645054305\/aegon-quiere-reforzar-imagen-de-marca-base-de-carinoterapia.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a es obra de La DespensaLa nueva campa\u00f1a, obra de la agencia La Despensa, que ha ganado recientemente la cuenta creativa del anunciante, supone un giro en su estilo de comunicaci\u00f3n, ya que, tras ser reconocido durante varios a\u00f1os por ofrecer una buena relaci\u00f3n calidad-precio de sus productos, ahora se enfoca en mostrar sus [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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