{"id":4597,"date":"2019-09-18T13:17:17","date_gmt":"2019-09-18T10:17:17","guid":{"rendered":"https:\/\/favorite-news.com\/es\/dockers-quiere-que-ganar-terreno-al-traje-marcas\/"},"modified":"2019-09-18T13:17:19","modified_gmt":"2019-09-18T10:17:19","slug":"dockers-quiere-que-ganar-terreno-al-traje-marcas","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/dockers-quiere-que-ganar-terreno-al-traje-marcas\/","title":{"rendered":"Dockers quiere que ganar terreno al traje | Marcas"},"content":{"rendered":"<p>La campa\u00f1a es de SantaMarta&amp;AstorgaLa campa\u00f1a, que se lanza este oto\u00f1o en Europa, muestra la batalla metaf\u00f3rica entre dos mentalidades opuestas: la m\u00e1s corporativa, conformista y gris, representada por el traje, y la m\u00e1s atrevida, emprendedora y aut\u00e9ntica, simbolizada por Dockers.El objetivo es mostrar que con el estilo y la comodidad de los chinos Smart 360 Flex de Dockers tambi\u00e9n se puede ir a trabajar.Esta no es la primera vez que Dockers desaf\u00eda la manera de vestir en el trabajo. En los Noventa, la marca cre\u00f3 el \u2018Casual Friday\u2019: una idea que se implement\u00f3 en empresas de todo el mundo y que puso por primera vez sobre la mesa el debate de c\u00f3mo deb\u00edamos ir vestidos a la oficina.Seg\u00fan Joan Calabia, brand marketing director de Dockers Europe,\u00a0 \u201cEsta campa\u00f1a es una vuelta fresca y moderna a los or\u00edgenes. Desde nuestra creaci\u00f3n, el prop\u00f3sito de Dockers siempre ha sido darte la confianza necesaria para ser la mejor versi\u00f3n de ti mismo. Y para ello, no necesitas ning\u00fan uniforme o traje.\u201d.\u00a0La campa\u00f1a integrada, creada por SantaMarta&amp;Astorga, cuenta con piezas para televisi\u00f3n, contenido audiovisual para canales digitales y redes sociales (incluido WhatsApp), as\u00ed como ejecuciones gr\u00e1ficas para punto de venta y exterior, y acciones de relaciones p\u00fablicas.\u00a0<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1154631054305\/dockers-quiere-ganar-terreno-al-traje.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a es de SantaMarta&amp;AstorgaLa campa\u00f1a, que se lanza este oto\u00f1o en Europa, muestra la batalla metaf\u00f3rica entre dos mentalidades opuestas: la m\u00e1s corporativa, conformista y gris, representada por el traje, y la m\u00e1s atrevida, emprendedora y aut\u00e9ntica, simbolizada por Dockers.El objetivo es mostrar que con el estilo y la comodidad de los chinos Smart [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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